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I'm Kaitlyn Sharma, a creative and energetic marketing specialist with a proven track record in PR and social media strategy. I develop cross-platform content plans that increase visibility, engagement, and brand growth for clients, leveraging audience research, trend analysis, and results-driven execution. I enjoy turning data into compelling stories and building communities around brands. I earned a BA in Advertising and Public Relations from Penn State and have led multi-client campaigns, organized grand openings and high-profile events, and secured press coverage in outlets like Forbes and The Washington Post. I thrive on collaboration, storytelling, and optimizing campaigns for reach, engagement, and ROI.…I'm Kaitlyn Sharma, a creative and energetic marketing specialist with a proven track record in PR and social media strategy. I develop cross-platform content plans that increase visibility, engagement, and brand growth for clients, leveraging audience research, trend analysis, and results-driven execution. I enjoy turning data into compelling stories and building communities around brands. I earned a BA in Advertising and Public Relations from Penn State and have led multi-client campaigns, organized grand openings and high-profile events, and secured press coverage in outlets like Forbes and The Washington Post. I thrive on collaboration, storytelling, and optimizing campaigns for reach, engagement, and ROI.

Kaitlyn Sharma

Social Media Manager, Digital Marketer, Content Creator

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I'm Kaitlyn Sharma, a creative and energetic marketing specialist with a proven track record in PR and social media strategy. I develop cross-platform content plans that increase visibility, engagement, and brand growth for clients, leveraging audience research, trend analysis, and results-driven execution. I enjoy turning data into compelling stories and building communities around brands. I earned a BA in Advertising and Public Relations from Penn State and have led multi-client campaigns, organized grand openings and high-profile events, and secured press coverage in outlets like Forbes and The Washington Post. I thrive on collaboration, storytelling, and optimizing campaigns for reach, engagement, and ROI.…I'm Kaitlyn Sharma, a creative and energetic marketing specialist with a proven track record in PR and social media strategy. I develop cross-platform content plans that increase visibility, engagement, and brand growth for clients, leveraging audience research, trend analysis, and results-driven execution. I enjoy turning data into compelling stories and building communities around brands. I earned a BA in Advertising and Public Relations from Penn State and have led multi-client campaigns, organized grand openings and high-profile events, and secured press coverage in outlets like Forbes and The Washington Post. I thrive on collaboration, storytelling, and optimizing campaigns for reach, engagement, and ROI.

Available to hire

I’m Kaitlyn Sharma, a creative and energetic marketing specialist with a proven track record in PR and social media strategy. I develop cross-platform content plans that increase visibility, engagement, and brand growth for clients, leveraging audience research, trend analysis, and results-driven execution. I enjoy turning data into compelling stories and building communities around brands.

I earned a BA in Advertising and Public Relations from Penn State and have led multi-client campaigns, organized grand openings and high-profile events, and secured press coverage in outlets like Forbes and The Washington Post. I thrive on collaboration, storytelling, and optimizing campaigns for reach, engagement, and ROI.

Skills

Branding

SEO Copywriting

Social Media Design

Experience Level

Branding

Intermediate

SEO Copywriting

Intermediate

Social Media Design

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at KS Studio Creative (Self Employed)

August 1, 2024 - Present

Develop and execute tailored social media strategies for clients across Meta platforms, TikTok, Google, and LinkedIn. Plan and manage end-to-end content calendars, ensuring timely execution of cross-platform campaigns aligned with client goals, storytelling, and trending topics. Produce original digital assets including short-form videos, graphic design, and copy optimized for audience engagement and algorithm performance. Monitor performance analytics and refine strategy to improve reach, engagement, and ROI.

Account Coordinator at Eleven Eleven Public Relations

September 1, 2023 - December 31, 2024

Secure top-tier multimedia press coverage for prestige hospitality clients in national outlets like Forbes and The Washington Post. Organized and hosted grand opening events and high-profile functions, ensuring flawless execution. Managed multiple client accounts within the first year, driven by strong performance. Spearheaded award submissions and brand partnerships, earning industry recognition for clients.

Social Media Manager at Believe In Blank Marketing

August 1, 2022 - September 30, 2023

Managed multiple client social media accounts across platforms using Meta Business Suite. Planned, created, and executed multi-platform content campaigns in advance to drive KPIs across several industries. Developed and implemented customized marketing strategies tailored to each client’s goals, focusing on engagement optimization, SEO performance, and audience retention.

Public Relations Intern at BRGC Communications

June 1, 2022 - August 31, 2022

Executed PR strategies for health, safety, nonprofit, and wellness clients, gaining media relations experience and brand messaging skills. Monitored media coverage, managed targeted media contact lists, and maintained organized tracking systems to support client campaigns.

Communications Marketing Intern at BRGC Communications

June 1, 2021 - September 30, 2021

Researched and presented forward-looking analyses predicting key public relations and digital marketing trends. Contributed to daily digital promotional content across internal social media platforms to strengthen brand presence and engagement.