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I am a dynamic, entrepreneurial marketing leader with over eight years of experience building and scaling D2C brands. I founded Leyden Richards Ltd and have led multi-channel growth, retention marketing, and CRM initiatives across consumer brands, driving measurable revenue growth. I thrive on data-driven decision making, cross-functional collaboration, and hands-on execution—from end-to-end brand creation to product launches and channel optimization. I have a track record of launching new channels and products, increasing revenue, and improving customer lifetime value.…I am a dynamic, entrepreneurial marketing leader with over eight years of experience building and scaling D2C brands. I founded Leyden Richards Ltd and have led multi-channel growth, retention marketing, and CRM initiatives across consumer brands, driving measurable revenue growth. I thrive on data-driven decision making, cross-functional collaboration, and hands-on execution—from end-to-end brand creation to product launches and channel optimization. I have a track record of launching new channels and products, increasing revenue, and improving customer lifetime value.

Jack Richards

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I am a dynamic, entrepreneurial marketing leader with over eight years of experience building and scaling D2C brands. I founded Leyden Richards Ltd and have led multi-channel growth, retention marketing, and CRM initiatives across consumer brands, driving measurable revenue growth. I thrive on data-driven decision making, cross-functional collaboration, and hands-on execution—from end-to-end brand creation to product launches and channel optimization. I have a track record of launching new channels and products, increasing revenue, and improving customer lifetime value.…I am a dynamic, entrepreneurial marketing leader with over eight years of experience building and scaling D2C brands. I founded Leyden Richards Ltd and have led multi-channel growth, retention marketing, and CRM initiatives across consumer brands, driving measurable revenue growth. I thrive on data-driven decision making, cross-functional collaboration, and hands-on execution—from end-to-end brand creation to product launches and channel optimization. I have a track record of launching new channels and products, increasing revenue, and improving customer lifetime value.

Available to hire

I am a dynamic, entrepreneurial marketing leader with over eight years of experience building and scaling D2C brands. I founded Leyden Richards Ltd and have led multi-channel growth, retention marketing, and CRM initiatives across consumer brands, driving measurable revenue growth.

I thrive on data-driven decision making, cross-functional collaboration, and hands-on execution—from end-to-end brand creation to product launches and channel optimization. I have a track record of launching new channels and products, increasing revenue, and improving customer lifetime value.

Skills

Email Marketing

Shopify

Experience Level

Email Marketing

Expert

Shopify

Expert

Language

English

Fluent

Work Experience

Founder & Retention Consultant at Leyden Richards Ltd

March 1, 2025 - Present

Founded and scaled a retention and CRM consultancy supporting brands including London Sock Co., Windsor Duck Tours, COTN, Liverpool Splash Tours, Molly Mahon, Laird Hatters and Monpure. Delivered end-to-end lifecycle programs covering segmentation, automation, A/B testing, and retention strategy across email and SMS.

Retention Manager at Heightsh eights

June 1, 2024 - March 1, 2025

Spearheaded retention strategies during the brand's largest growth period, scaling MRR from £810k to over £2.1m. Achieved a 123% uplift in multi-product subscriptions, improving sign-up rates and driving revenue growth through data-driven optimization.

Founder at Feel Gud

January 1, 2022 - Present

Conceptualised, launched, and scaled Feel Gud, a D2C brand, achieving £380k in revenue within two years. Developed the marketing strategy across email, social media, paid ads, and influencer campaigns; built a Shopify store; managed product development and subscriber growth via Skio.

Head of Campaigns & Partnerships at London Sock Company

April 1, 2017 - December 1, 2024

Developed and executed marketing strategies aligned with the brand mission, driving 33% growth in revenue. Directed creative content including photoshoots and TV campaigns; managed a £500k+ annual budget; oversaw email/CRM and partnerships with brands such as McLaren, driving growth and visibility. Orchestrated a successful £2.1m equity crowdfunding campaign.