Hi, I’m Gregory Martinez, a Senior Graphic Designer focused on packaging design, CPG branding, production art, prepress, and mechanical builds. Based in Madison, Wisconsin, I bring a production-first mindset to brand storytelling, delivering polished visuals that stay true to brand standards while driving impact. I’ve partnered with cross-functional teams and major brands such as Kohl’s, Fiskars, Kraft, MillerCoors, Nestlé, Tenneco, Frito-Lay, and Pepsi. I enjoy balancing strategic brand thinking with hands-on execution to create packaging, retail graphics, campaigns, and marketing collateral that perform in the real world.

Gregory Martinez

Hi, I’m Gregory Martinez, a Senior Graphic Designer focused on packaging design, CPG branding, production art, prepress, and mechanical builds. Based in Madison, Wisconsin, I bring a production-first mindset to brand storytelling, delivering polished visuals that stay true to brand standards while driving impact. I’ve partnered with cross-functional teams and major brands such as Kohl’s, Fiskars, Kraft, MillerCoors, Nestlé, Tenneco, Frito-Lay, and Pepsi. I enjoy balancing strategic brand thinking with hands-on execution to create packaging, retail graphics, campaigns, and marketing collateral that perform in the real world.

Available to hire

Hi, I’m Gregory Martinez, a Senior Graphic Designer focused on packaging design, CPG branding, production art, prepress, and mechanical builds. Based in Madison, Wisconsin, I bring a production-first mindset to brand storytelling, delivering polished visuals that stay true to brand standards while driving impact.

I’ve partnered with cross-functional teams and major brands such as Kohl’s, Fiskars, Kraft, MillerCoors, Nestlé, Tenneco, Frito-Lay, and Pepsi. I enjoy balancing strategic brand thinking with hands-on execution to create packaging, retail graphics, campaigns, and marketing collateral that perform in the real world.

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Language

English
Fluent

Work Experience

Contract Graphic Designer at Akimbo Group
September 1, 2013 - Present
Provide contract design and production support for agencies and businesses across Illinois and Wisconsin, focused on CPG packaging, retail graphics, and brand materials. Create polished, production-ready assets for established consumer and retail brands including Kohl's and Fiskars, balancing brand standards with fresh execution.
Senior Graphic Designer at Design Partners
May 1, 2006 - January 1, 2013
Developed packaging, identity, campaign, and marketing materials for national accounts including Kraft, MillerCoors, Nestle, and Tenneco. Partnered with account, strategy, and creative teams on brand strategy, campaign concepting, market analysis, and final production.
Contract Graphic Designer at Madison Area Businesses
June 1, 2001 - December 1, 2005
Designed packaging, print advertising, marketing collateral, and brand-support materials for local and national clients.
Graphic Designer at Promotion Graphics
June 1, 1994 - August 1, 1997
Supported Frito-Lay and Pepsi across packaging, POP materials, sell sheets, and trade show graphics, building a strong food and beverage CPG foundation.

Education

Commercial Art in Design (coursework completed) at Madison Area Technical College
January 11, 2030 - June 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services