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I am a results-driven Performance Marketing Manager with over 7 years of experience in e-commerce, agency, and freelance environments. My work focuses on leveraging AI for enhancing digital advertising strategies and delivering significant revenue growth for clients. I thrive in remote settings where I can integrate paid search expertise with AI workflows and storytelling to optimize performance.…

Cristina N. Bădea

Performance Marketer, Marketing Consultant, Digital Marketer, +1

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I am a results-driven Performance Marketing Manager with over 7 years of experience in e-commerce, agency, and freelance environments. My work focuses on leveraging AI for enhancing digital advertising strategies and delivering significant revenue growth for clients. I thrive in remote settings where I can integrate paid search expertise with AI workflows and storytelling to optimize performance.…

Available to hire

I am a results-driven Performance Marketing Manager with over 7 years of experience in e-commerce, agency, and freelance environments. My work focuses on leveraging AI for enhancing digital advertising strategies and delivering significant revenue growth for clients. I thrive in remote settings where I can integrate paid search expertise with AI workflows and storytelling to optimize performance.

Skills

Google Ads

Experience Level

Google Ads

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior Performance Marketing Manager at Adfix

March 1, 2024 - Present

Lead performance strategy across a multi-vertical client portfolio, overseeing over $100K/month in Google, Bing, and META ad spend with accountability for ROAS and MER targets. Scaled revenue 2× for most managed clients while preserving profitability benchmarks.

Senior Performance Specialist at Data Revolt Agency

January 1, 2020 - February 1, 2024

Managed multi-channel paid media for diverse agency portfolios with budgets exceeding €50,000, contributing to an average 35% YoY revenue lift across managed accounts.

Data Analyst & Performance Consultant at Freelance

April 1, 2019 - February 1, 2024

Conducted competitor analysis, P&L-informed pricing strategies, and provided UX recommendations to optimize conversion rates for e-commerce clients in various sectors.

Reporting & Business Intelligence Specialist at Vivre Deco

August 1, 2018 - August 1, 2019

Developed detailed business analyses covering budgeting, forecasting, and pricing for a leading Romanian home décor e-commerce platform.

Commercial Controller – Fashion Division at eMAG

August 1, 2017 - August 1, 2018

Interpreted financial results and monitored metrics for one of CEE's largest e-commerce platforms.

Head of Merchandising & Pricing at Fashion Days Group

May 1, 2016 - July 1, 2017

Led merchandising and pricing for the department, coordinating stock campaigns and UX improvements.