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Results-driven Digital Marketing and Content Specialist with 5+ years of experience creating engaging digital content, managing social media platforms, and supporting integrated marketing campaigns. I am passionate about creating engaging digital experiences that strengthen brand visibility and connect businesses with their target audiences. Known for being curious, collaborative, and proactive, I enjoy learning new tools, embracing new challenges, and contributing to high-energy teams that value creativity, innovation, and continuous growth.…Results-driven Digital Marketing and Content Specialist with 5+ years of experience creating engaging digital content, managing social media platforms, and supporting integrated marketing campaigns. I am passionate about creating engaging digital experiences that strengthen brand visibility and connect businesses with their target audiences. Known for being curious, collaborative, and proactive, I enjoy learning new tools, embracing new challenges, and contributing to high-energy teams that value creativity, innovation, and continuous growth.

Sofía Gavilanes Valle

Content Creator, Social Media Manager, Digital Marketer, +2

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Results-driven Digital Marketing and Content Specialist with 5+ years of experience creating engaging digital content, managing social media platforms, and supporting integrated marketing campaigns. I am passionate about creating engaging digital experiences that strengthen brand visibility and connect businesses with their target audiences. Known for being curious, collaborative, and proactive, I enjoy learning new tools, embracing new challenges, and contributing to high-energy teams that value creativity, innovation, and continuous growth.…Results-driven Digital Marketing and Content Specialist with 5+ years of experience creating engaging digital content, managing social media platforms, and supporting integrated marketing campaigns. I am passionate about creating engaging digital experiences that strengthen brand visibility and connect businesses with their target audiences. Known for being curious, collaborative, and proactive, I enjoy learning new tools, embracing new challenges, and contributing to high-energy teams that value creativity, innovation, and continuous growth.

Available to hire

Results-driven Digital Marketing and Content Specialist with 5+ years of experience creating engaging digital content, managing social media platforms, and supporting integrated marketing campaigns. I am passionate about creating engaging digital experiences that strengthen brand visibility and connect businesses with their target audiences.

Known for being curious, collaborative, and proactive, I enjoy learning new tools, embracing new challenges, and contributing to high-energy teams that value creativity, innovation, and continuous growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Content & Digital Marketing Specialist at Parsai Immigration Services

January 1, 2024 - Present

Plan, create, publish, and manage daily content across Facebook and Instagram, including bilingual English/Spanish content, reels, carousels, stories, graphics, and promotional campaigns. Increased audience engagement by approximately 10% through content optimization and community management. Manage organic and paid social campaigns via Meta Business Suite, including scheduling, performance monitoring, and optimization. Develop and coordinate email marketing campaigns aligned with marketing initiatives. Design branded materials with Canva and edit short-form videos with CapCut. Produce digital content for educational events and webinars, and monitor performance to identify optimization opportunities. Support SEO-focused website content updates using AI tools to improve online visibility.

Forms Management Officer & Sales Assistant at Parsai Immigration Services

July 1, 2021 - Present

Manage high-volume client documentation and application processes with a focus on accuracy and compliance. Coordinate client communications, scheduling, and follow-ups, delivering professional customer experiences. Collaborate with cross-functional teams to ensure efficient workflow and timely project completion. Support client service and operational activities in a fast-paced environment while managing multiple priorities and deadlines.

Marketing Assistant at Life Journey Education — International Education Consultancy (Remote)

September 1, 2020 - June 1, 2021

Managed and optimized organic and paid social media campaigns across Instagram and Facebook to increase brand visibility and audience engagement. Created and scheduled digital content aligned with marketing objectives. Monitored social media engagement and performance metrics to optimize content effectiveness. Engaged with online communities by responding to messages and inquiries. Collaborated with marketing and sales teams to support digital campaigns and promotional initiatives. Assisted in developing marketing reports, presentations, and communications materials.

Community Manager at KSI Attesting Cia. Ltda.

May 1, 2018 - December 1, 2018

Created social media content (graphics, videos, posts) to support audience engagement and brand awareness. Managed email marketing campaigns via Mailchimp. Designed branded visual content using Canva and Adobe Illustrator. Captured and edited photo and video content for corporate events and marketing campaigns. Supported content calendar planning and digital communication strategies. Analyzed audience insights and engagement trends to improve content performance.