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Creative Director with a 25-year career dedicated to excellence in packaging design for national and owned brands.\n\nSpecializing in beauty, food & beverage and health & wellness, I have a proven track record of designing impactful packaging for Fortune 500 clients. From new product launches to large-scale private label brand refreshes, I approach every project as a unique opportunity to solve complex design challenges and achieve strategic brand goals.…Creative Director with a 25-year career dedicated to excellence in packaging design for national and owned brands.\n\nSpecializing in beauty, food & beverage and health & wellness, I have a proven track record of designing impactful packaging for Fortune 500 clients. From new product launches to large-scale private label brand refreshes, I approach every project as a unique opportunity to solve complex design challenges and achieve strategic brand goals.

Lauren Redig

Creative Director, Art Director, Designer, +2

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Creative Director with a 25-year career dedicated to excellence in packaging design for national and owned brands.\n\nSpecializing in beauty, food & beverage and health & wellness, I have a proven track record of designing impactful packaging for Fortune 500 clients. From new product launches to large-scale private label brand refreshes, I approach every project as a unique opportunity to solve complex design challenges and achieve strategic brand goals.…Creative Director with a 25-year career dedicated to excellence in packaging design for national and owned brands.\n\nSpecializing in beauty, food & beverage and health & wellness, I have a proven track record of designing impactful packaging for Fortune 500 clients. From new product launches to large-scale private label brand refreshes, I approach every project as a unique opportunity to solve complex design challenges and achieve strategic brand goals.

Available to hire

Creative Director with a 25-year career dedicated to excellence in packaging design for national and owned brands.\n\nSpecializing in beauty, food & beverage and health & wellness, I have a proven track record of designing impactful packaging for Fortune 500 clients. From new product launches to large-scale private label brand refreshes, I approach every project as a unique opportunity to solve complex design challenges and achieve strategic brand goals.

Skills

Brand Identity

Product Design

Photo

Experience Level

Brand Identity

Expert

Product Design

Expert

Photo

Intermediate

Language

English

Fluent

Work Experience

Associate Creative Director at Equator/SGK

January 1, 2018 - June 1, 2025

Led brand identity and packaging for Rite Aid’s 9 owned brands, driving the creative vision through close collaboration with internal and external teams. Provided creative leadership and strategic direction to inspire team innovation and deliver solutions that surpassed marketing objectives. Conceptualized and executed holiday-specific packaging designs and patterns for high-volume seasons (Christmas, Valentine’s Day, Halloween), ensuring all creative assets aligned with emerging consumer trends and brand identity.