I am a full-stack marketer who builds and scales B2B SaaS go-to-market from 0 to 1. I led the marketing function at an enterprise HR tech company, reporting directly to the CEO and owning positioning, demand gen, content, brand, and conferences for customers including Nestlé, FIFA, Etihad Airways, Autodesk, and Al Jazeera. Today I serve as Product Marketing Lead at Agentnoon (Toronto/Remote), driving GTM strategy, feature launches, and growth across enterprise segments. I built a unified founder dashboard and scalable playbooks, led 8 industry conferences, created a 100+ article help center, and grew brand and organic reach through thought leadership and content programs.

Daniya Batool Soomro

I am a full-stack marketer who builds and scales B2B SaaS go-to-market from 0 to 1. I led the marketing function at an enterprise HR tech company, reporting directly to the CEO and owning positioning, demand gen, content, brand, and conferences for customers including Nestlé, FIFA, Etihad Airways, Autodesk, and Al Jazeera. Today I serve as Product Marketing Lead at Agentnoon (Toronto/Remote), driving GTM strategy, feature launches, and growth across enterprise segments. I built a unified founder dashboard and scalable playbooks, led 8 industry conferences, created a 100+ article help center, and grew brand and organic reach through thought leadership and content programs.

Available to hire

I am a full-stack marketer who builds and scales B2B SaaS go-to-market from 0 to 1. I led the marketing function at an enterprise HR tech company, reporting directly to the CEO and owning positioning, demand gen, content, brand, and conferences for customers including Nestlé, FIFA, Etihad Airways, Autodesk, and Al Jazeera.

Today I serve as Product Marketing Lead at Agentnoon (Toronto/Remote), driving GTM strategy, feature launches, and growth across enterprise segments. I built a unified founder dashboard and scalable playbooks, led 8 industry conferences, created a 100+ article help center, and grew brand and organic reach through thought leadership and content programs.

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Experience Level

Expert
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Intermediate
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Work Experience

Product Marketing Lead at Agentnoon
June 1, 2024 - September 1, 2025
Led the marketing function reporting directly to the CEO; managed a team of 5 across content, growth, and design; partnered cross-functionally with product, sales, and engineering on GTM strategy, positioning, and long-term planning. Built a unified founder dashboard for weekly reporting across web, paid, organic, conferences, and display, and codified playbooks for podcast, conferences, social, and content enabling repeatable execution at scale. Executed 8 industry conferences (HR Tech, Collision, Org Design Forum, SWP), handling strategy, booth design, creative direction, merch, and follow-up; delivered ~15 qualified leads per event with standout performance. Owned product marketing core; led GTM for 30+ feature launches; produced 15+ demo videos; built a 100+ article customer help center. Managed a $50k LinkedIn paid budget delivering 1M impressions, 30k clicks, and 150 enterprise leads (40% SQL) supporting a pipeline with ~ $120k average ACV; reduced CPC by 41% by optimizing bottom
Product Marketing Associate at Agentnoon
June 1, 2023 - June 1, 2024
Designed, wrote, and launched complete website v2 on WordPress, migrating from HubSpot CMS; repositioned brand from early-stage to enterprise SaaS. Grew unique monthly visitors from 2.3k to 4k (+74%), indexed 90 pages. Built SEO foundation from scratch and grew organic traffic 10x, with page-1 keywords rising from 30 to 360 and pages on page 1 from 5 to 60. Launched Agentnoon's podcast 0→1 end-to-end including microsite, production pipeline, distribution, and creative direction; shipped 12 episodes with repurposed shorts driving ~100k cross-platform views. Launched first paid acquisition program, managed $23k across LinkedIn/Google/Display delivering 700k impressions, 8k clicks, and 240 conversions at $40 CPL.

Education

BS Economics at Institute of Business Administration (IBA)
August 1, 2019 - May 1, 2023

Qualifications

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Industry Experience

Software & Internet, Professional Services, Media & Entertainment