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I'm Daniel Cerda, an Art Director, Graphic Designer, and Packaging Designer with 10+ years of experience leading packaging, retail, and e-commerce design that drives product visibility and supports in-market performance. I specialize in taking products to market end-to-end, from concept through production, across high-volume SKU assortments and licensed brands. Translate business objectives into scalable creative solutions across physical and digital touchpoints, collaborating cross-functionally with marketing, product, and leadership teams to build brand strategies, design systems, and omnichannel assets that perform in-store and online.…I'm Daniel Cerda, an Art Director, Graphic Designer, and Packaging Designer with 10+ years of experience leading packaging, retail, and e-commerce design that drives product visibility and supports in-market performance. I specialize in taking products to market end-to-end, from concept through production, across high-volume SKU assortments and licensed brands. Translate business objectives into scalable creative solutions across physical and digital touchpoints, collaborating cross-functionally with marketing, product, and leadership teams to build brand strategies, design systems, and omnichannel assets that perform in-store and online.

Daniel Cerda

Art Director, Graphic Designer, Packaging Designer

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I'm Daniel Cerda, an Art Director, Graphic Designer, and Packaging Designer with 10+ years of experience leading packaging, retail, and e-commerce design that drives product visibility and supports in-market performance. I specialize in taking products to market end-to-end, from concept through production, across high-volume SKU assortments and licensed brands. Translate business objectives into scalable creative solutions across physical and digital touchpoints, collaborating cross-functionally with marketing, product, and leadership teams to build brand strategies, design systems, and omnichannel assets that perform in-store and online.…I'm Daniel Cerda, an Art Director, Graphic Designer, and Packaging Designer with 10+ years of experience leading packaging, retail, and e-commerce design that drives product visibility and supports in-market performance. I specialize in taking products to market end-to-end, from concept through production, across high-volume SKU assortments and licensed brands. Translate business objectives into scalable creative solutions across physical and digital touchpoints, collaborating cross-functionally with marketing, product, and leadership teams to build brand strategies, design systems, and omnichannel assets that perform in-store and online.

Available to hire

I’m Daniel Cerda, an Art Director, Graphic Designer, and Packaging Designer with 10+ years of experience leading packaging, retail, and e-commerce design that drives product visibility and supports in-market performance. I specialize in taking products to market end-to-end, from concept through production, across high-volume SKU assortments and licensed brands. Translate business objectives into scalable creative solutions across physical and digital touchpoints, collaborating cross-functionally with marketing, product, and leadership teams to build brand strategies, design systems, and omnichannel assets that perform in-store and online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Packaging Designer at Explore Scientific, LLC

January 1, 2015 - December 1, 2025

Managed full packaging lifecycles from concept through production, improving efficiency and reducing revisions. Developed dielines, prototypes, and 3D packaging mockups using Esko Studio 3D to visualize form, structure, and shelf presence before production. Explored packaging structures and materials to improve durability, cost efficiency, and visual differentiation. Ensured 100% compliance with licensed brand guidelines for National Geographic, Discovery, Alpen, and internal brands. Optimized packaging structures and artwork for mass production, reducing issues and rework.

Art Director/Graphic Designer at Explore Scientific, LLC

January 1, 2015 - December 1, 2025

Led end-to-end creative execution across product branding, packaging, print, and digital, delivering 100+ assets annually across multiple brands and channels. Supported the launch and managed 5 product lines across retail and direct-to-consumer (DTC) channels, contributing to expand market presence in Costco, Walmart, Sam’s Club, Shopify, and Amazon. Collaborated cross-functionally with marketing, product development, and leadership teams to translate business objectives into scalable creative solutions supporting brand growth.

Graphic Designer at Explore Scientific, LLC

June 1, 2014 - January 1, 2015

Delivered print and digital creative for product launches in a fast-paced startup environment. Developed cohesive visual assets for licensed products, strengthening brand consistency.