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I’m a multidisciplinary designer with over a decade of experience crafting web pages, branding and animation. I design UI and campaigns, blending UX principles with strong visual storytelling to drive business results. I thrive on collaboration with cross-functional teams and love turning complex briefs into clear, delightful user experiences. I currently run Lunar Loops, a one-woman cross-stitch kit business, handling design, production, distribution, and SEO. I enjoy iterating with data and feedback, and I’m passionate about solving problems that balance user needs with business goals while staying true to brand energy.…I’m a multidisciplinary designer with over a decade of experience crafting web pages, branding and animation. I design UI and campaigns, blending UX principles with strong visual storytelling to drive business results. I thrive on collaboration with cross-functional teams and love turning complex briefs into clear, delightful user experiences. I currently run Lunar Loops, a one-woman cross-stitch kit business, handling design, production, distribution, and SEO. I enjoy iterating with data and feedback, and I’m passionate about solving problems that balance user needs with business goals while staying true to brand energy.

Lauren Waters

UI Designer, Graphic Designer, Illustrator, +2

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I’m a multidisciplinary designer with over a decade of experience crafting web pages, branding and animation. I design UI and campaigns, blending UX principles with strong visual storytelling to drive business results. I thrive on collaboration with cross-functional teams and love turning complex briefs into clear, delightful user experiences. I currently run Lunar Loops, a one-woman cross-stitch kit business, handling design, production, distribution, and SEO. I enjoy iterating with data and feedback, and I’m passionate about solving problems that balance user needs with business goals while staying true to brand energy.…I’m a multidisciplinary designer with over a decade of experience crafting web pages, branding and animation. I design UI and campaigns, blending UX principles with strong visual storytelling to drive business results. I thrive on collaboration with cross-functional teams and love turning complex briefs into clear, delightful user experiences. I currently run Lunar Loops, a one-woman cross-stitch kit business, handling design, production, distribution, and SEO. I enjoy iterating with data and feedback, and I’m passionate about solving problems that balance user needs with business goals while staying true to brand energy.

Available to hire

I’m a multidisciplinary designer with over a decade of experience crafting web pages, branding and animation. I design UI and campaigns, blending UX principles with strong visual storytelling to drive business results. I thrive on collaboration with cross-functional teams and love turning complex briefs into clear, delightful user experiences.

I currently run Lunar Loops, a one-woman cross-stitch kit business, handling design, production, distribution, and SEO. I enjoy iterating with data and feedback, and I’m passionate about solving problems that balance user needs with business goals while staying true to brand energy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Business Owner and Designer at Lunar Loops

September 1, 2025 - Present

Founder of Lunar Loops cross stitch kit business. Designs the patterns and packaging, sources materials, coordinates distribution, handles SEO, and runs the customer service and accounts. A one-woman business operating primarily on Etsy with select shop stockists and features on a creative blog.

UI Designer - Contract at THREE

October 1, 2021 - September 30, 2022

Joined the agile Pay As You Go team. Designed web pages and UI elements to improve customer experience and increase sales. Implemented campaigns across journeys, creating significant uplift. Redesigned the data packs component which increased free SIM orders and revenue. Iterated the design in response to user testing. Part of the in-house agency, designing social posts, campaign work, emails and product launches. Designs were selected as the look and feel of the agency’s brand development. Awarded the Monthly Star Award and four ‘3 Celebrates’ awards.

Digital Designer - Contract at Hyperoptic

September 1, 2019 - April 30, 2021

Helped shape and deliver three brand refreshes including new guidelines. Designed webpages, UI, animations and social media. Created printed collateral for events, new van wraps and helped update the B2B brand. Led on delivering campaign imagery and artwork. Acted as a source of design authority, advising on and reviewing materials from across the marketing team.

Freelance Designer at Self-Employed / Freelance Designer

July 1, 2019 - March 31, 2024

Worked on freelance projects between contracts. Clients included Bloom Gin, Plenish Drinks and Aeyla (formerly Mela). Produced social content, animations and logo designs as well as other branding collateral. Also designed social-proof messaging concepts for Taggstar to improve conversion rate optimisation for international ecommerce clients.

Digital Designer at VODAFONE UK

November 1, 2017 - July 31, 2019

Created banners, web pages, competition campaigns, social media content, video and animations for stakeholders across the business.

Graphic and Digital Designer at CABI

November 1, 2013 - October 31, 2017

Created brochures, posters and exhibition stands, films, animations, infographics, website designs and Apps. Awarded three ‘Above and Beyond’ awards and the CABI Development Bursary which funded filming and photography across development projects. Designed and coordinated international exhibitions, notably at The World Expo (22,200,000 visitors) and a Chelsea Flower Show garden which received RHS Gold. Mentored four interns.

Creative Assistant at Blink Productions

February 1, 2010 - May 31, 2013

Worked on music videos, adverts and short films. Aided Directors to pitches, storyboards and edit, as well as working on set.