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Hi, I’m Muhammad Taqi Chattha, a results-driven Growth Marketing Strategist with 8+ years of experience spanning B2B SaaS, digital agencies, and eCommerce. I excel at building data-driven demand engines, optimizing multi-channel campaigns, and integrating AI-powered tools to accelerate growth while reducing manual overhead. I specialize in full-funnel performance marketing, LinkedIn/Meta/Google Ads, SEO, and brand positioning across B2B and B2C verticals. I’m passionate about turning insights into actionable growth, automating workflows, and delivering measurable impact for ambitious teams.…Hi, I’m Muhammad Taqi Chattha, a results-driven Growth Marketing Strategist with 8+ years of experience spanning B2B SaaS, digital agencies, and eCommerce. I excel at building data-driven demand engines, optimizing multi-channel campaigns, and integrating AI-powered tools to accelerate growth while reducing manual overhead. I specialize in full-funnel performance marketing, LinkedIn/Meta/Google Ads, SEO, and brand positioning across B2B and B2C verticals. I’m passionate about turning insights into actionable growth, automating workflows, and delivering measurable impact for ambitious teams.

MUHAMMAD TAQI CHATTHA

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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Hi, I’m Muhammad Taqi Chattha, a results-driven Growth Marketing Strategist with 8+ years of experience spanning B2B SaaS, digital agencies, and eCommerce. I excel at building data-driven demand engines, optimizing multi-channel campaigns, and integrating AI-powered tools to accelerate growth while reducing manual overhead. I specialize in full-funnel performance marketing, LinkedIn/Meta/Google Ads, SEO, and brand positioning across B2B and B2C verticals. I’m passionate about turning insights into actionable growth, automating workflows, and delivering measurable impact for ambitious teams.…Hi, I’m Muhammad Taqi Chattha, a results-driven Growth Marketing Strategist with 8+ years of experience spanning B2B SaaS, digital agencies, and eCommerce. I excel at building data-driven demand engines, optimizing multi-channel campaigns, and integrating AI-powered tools to accelerate growth while reducing manual overhead. I specialize in full-funnel performance marketing, LinkedIn/Meta/Google Ads, SEO, and brand positioning across B2B and B2C verticals. I’m passionate about turning insights into actionable growth, automating workflows, and delivering measurable impact for ambitious teams.

Available to hire

Hi, I’m Muhammad Taqi Chattha, a results-driven Growth Marketing Strategist with 8+ years of experience spanning B2B SaaS, digital agencies, and eCommerce. I excel at building data-driven demand engines, optimizing multi-channel campaigns, and integrating AI-powered tools to accelerate growth while reducing manual overhead.

I specialize in full-funnel performance marketing, LinkedIn/Meta/Google Ads, SEO, and brand positioning across B2B and B2C verticals. I’m passionate about turning insights into actionable growth, automating workflows, and delivering measurable impact for ambitious teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Urdu

Advanced

Work Experience

Marketing Executive at Krank LTD — B2B SaaS | Digital Operations & Inspection Management Platform

June 1, 2025 - Present

Architected and executed a full-funnel LinkedIn Ads strategy (awareness to conversion) with native lead-gen forms. Used iterative A/B testing on creatives and copy, reducing CPL and boosting CTR by 20%+. Optimized landing pages for paid/event traffic, lifting demo registrations and event sign-ups. Planned a multi-channel event campaign (UEM) integrating LinkedIn Ads, email automation (pre/during/post), and organic channels into a single conversion funnel. Deployed AI-assisted copywriting and content workflows, cutting content production time by 35% while maintaining brand consistency. Developed SEO-focused website content that improved keyword rankings and sustained organic lead flow. Led PR and ensured brand voice consistency across website, ads, outbound campaigns, and social channels.

Digital Marketing Executive at Expedey LLC — Full-Scale Digital Agency (Web, Mobile, Blockchain, E-Commerce)

March 1, 2024 - April 1, 2025

Built brand identity from scratch: defined tone, voice, messaging framework, and visual guidelines, achieving consistent cross-channel presence within 6 weeks. Ran Meta Ads and Google PPC lead gen campaigns, increasing qualified inbound inquiries by 60% through audience segmentation and creative A/B testing. Implemented AI-driven content creation and scheduling workflows (ChatGPT, Jasper), cutting content production time by 40% and enabling a 3x increase in publishing frequency. Launched SEO content strategy with targeted blogs and guest posts, growing organic website traffic by 45% over 6 months. Optimised Fiverr and Upwork gig listings for algorithmic ranking, delivering a steady client pipeline without paid ad spend.

Digital Media Marketing Specialist at e-BizSoft, Inc — ERP Solutions Provider (Odoo, Microsoft 365, Oracle NetSuite)

June 1, 2022 - July 1, 2023

Optimised website SEO and Google My Business listings, improving regional organic search rankings and driving a 30% increase in inbound enquiries within 4 months. Built separate conversion-focused websites for ERP service lines, improving targeting and reducing bounce rates by segmenting audience intent. Managed content calendar and automated post scheduling, ensuring consistent publishing aligned with product launches and seasonal campaigns. Conducted competitor and market analysis across ERP verticals to inform positioning strategy and identify untapped audience segments. Led bottom-of-funnel marketing initiatives focused on cost-effective lead conversion and nurturing.

Digital Media Marketing Executive at Phalcon Dev Solutions — Software & Web Development House

January 1, 2022 - April 1, 2022

Navigated strict digital platform restrictions for an e-cigarette brand, engineering an organic-first strategy using SEO, Quora, and Reddit — achieving page-1 keyword rankings within 3 months. Drove measurable sales growth through bottom-of-line organic marketing, securing consistent orders without relying on paid ad spend. Successfully launched the client's website and social presence despite regulatory and platform constraints.

Digital Media Marketing Executive at USE Group — Online Pharmacy, Logistics & E-Commerce

September 1, 2020 - March 1, 2022

Generated 1,000+ qualified leads through multi-channel paid media campaigns, optimising ad spend allocation for maximum ROI across Facebook and Google. Drove 5,000+ app downloads via targeted digital campaigns, significantly accelerating user acquisition and reducing cost-per-install. Reduced Facebook Ads cost-per-click by 28% while increasing conversion rates through continuous creative testing and audience refinement. Leveraged Google Analytics 4 to identify funnel drop-off points and implement data-backed improvements, improving overall campaign efficiency. Managed multi-channel paid media budget allocation, maximising ROAS across all active campaigns.

Social Media Specialist (Freelance) at Web Innovation — Enterprise Software Development

January 1, 2019 - March 1, 2019

Ran paid social campaigns, created engaging content, monitored performance metrics, and adjusted bids to improve ROI across client accounts.

Freelance Social Media Specialist at Self-Employed

May 1, 2015 - January 1, 2019

Managed social media strategy, content creation, and paid campaigns for 10+ brands across diverse industries, consistently growing follower engagement and reach. Analyzed performance metrics monthly and optimised campaigns accordingly, maintaining client retention rates above 80%.

Product Photographer at Snapcart.pk — Online E-Commerce Store

January 1, 2015 - April 1, 2015

Photographed 500+ products monthly; reduced photoshoot turnaround time by 40% through streamlined editing workflows. Improved product page conversion rate by 25% through high-quality product photography and professional image retouching.