Manager, Paid Social & Partnerships at NBCUniversal

Manage the paid social activation team, scaling operations for 400+ sponsorships supporting 220+ advertisers and 135+ ad buying agencies in 2025; Escalation lead resolving live event issues, talent whitelisting, ad delivery/spec troubleshooting; Own social audience and measurement strategy partnering with research, data ops, product, and strategy teams to close capability gaps and unlock new revenue opportunities; Led NBCU Social’s first full-funnel Meta/TikTok measurement test for a Q4 live-event advertiser delivering double-digit brand lift (+2x vs. brand’s category norms), incremental reach, and add-to-cart/purchase lift; Scoped ad impact offerings across 40+ brands for 2026 Milan Olympics; Partner with research to refine tentpole measurement strategy; Partner with sales and marketing leads to pitch social test opportunities to priority agencies and SMBG/retail clients.

Sr. Analyst, Paid Social & Partnerships at NBCUniversal

Identified areas of success across the NBCU portfolio and presented growth opportunities to key stakeholders across sales, marketing, creative, planning; including Paris 2024 Olympics, BravoCon, Top Chef, SNL50, and other tentpoles; Led planning and execution of Olympic & Paralympic sponsorships delivering $14M revenue across 25+ campaigns and real-time activation of 330+ ads; Developed new measurement and reporting tools to improve analytical processes, client reporting, and GTM decks.

Analyst, Paid Social & Partnerships at NBCUniversal

Owned end-to-end campaign execution for 210+ advertiser sponsorships across Meta, TikTok, X, LinkedIn, and YouTube with budgets ranging from $50k-$1.5M+; Utilized relationships with cross functional teams to deliver industry expertise & feedback to social platforms, enabling partner teams to develop better ad products for NBCUniversal; Developed inventory forecasting tool for TikTok Pulse Premiere beta product to improve fill rates for tentpole events.