Scaled OKX Singapore’s social media presence to 12,000+ followers within a year through fully organic, localised strategies; led localised marketing and content strategy to position OKX products within Singapore under crypto regulations; drove full-funnel growth, enabling user progression to VIP segments; supported product launches (OKX Pay, OKX Card); defined audience segmentation and created targeted content pillars to attract Accredited Investors and high-value clients.

Content Producer at ThankYouBoss Pte. Ltd

May 17, 2024 - June 1, 2024

Planning, filming, and editing short videos in Chinese that excite and inform (skits and product videos).

Content Producer at Bestfoody Pte. Ltd

October 2, 2023 - February 29, 2024

Enhanced company social media presence, increased engagement; planned, filmed, and edited short- and long-form videos in English and Chinese; produced over 30 video contents with total views over 100k.

Intern Producer at Guide Visuals Pte Ltd

March 5, 2022 - March 5, 2023

Broaden skill sets, contributed to producing projects for clients including Eu Yan Sang, Canon, Igotte; planned, filmed, and edited short-form videos in English and Chinese.

Founder, Creative Head at BrandYouright Pte Ltd

March 12, 2021 - January 15, 2022

Secured six-figure funding to establish a Social Media Management agency; grew a portfolio of 10 high-value clients; led a 6-person creative team; established workflows and overseas team management; delivered brand narratives and social content.

Social Media Consultant at The Social Plug

January 1, 2017 - Present

Provided creative counsel to clients, developed local and international social content, secured partnerships with brands and celebrities, conceptualised and produced engaging social content, streamlined clients’ social accounts, tracked performance and analytics, and supported campaigns; collaborated with marketing and design teams to achieve marketing goals.