Aay Dan Cheong

Scaled OKX Singapore’s social media presence to 12,000+ followers within a year through fully organic, localised strategies; led localised marketing and content strategy to position OKX products within Singapore under crypto regulations; drove full-funnel growth, enabling user progression to VIP segments; supported product launches (OKX Pay, OKX Card); defined audience segmentation and created targeted content pillars to attract Accredited Investors and high-value clients.

Planning, filming, and editing short videos in Chinese that excite and inform (skits and product videos).

Enhanced company social media presence, increased engagement; planned, filmed, and edited short- and long-form videos in English and Chinese; produced over 30 video contents with total views over 100k.