Hello! I'm a marketing professional with a Master’s degree in Marketing and over two and a half years of hands-on experience in marketing roles as a Marketing Analyst and Assistant. I specialize in KPI analysis, digital campaigns, marketing strategy, campaign management, and market research. I thrive on turning data into actionable insights, crafting engaging campaigns, and collaborating with cross-functional teams to drive growth. I'm currently seeking marketing opportunities for 2026 where I can apply my analytical mindset and creative copywriting skills to deliver measurable results.

Robert Martínez

Hello! I'm a marketing professional with a Master’s degree in Marketing and over two and a half years of hands-on experience in marketing roles as a Marketing Analyst and Assistant. I specialize in KPI analysis, digital campaigns, marketing strategy, campaign management, and market research. I thrive on turning data into actionable insights, crafting engaging campaigns, and collaborating with cross-functional teams to drive growth. I'm currently seeking marketing opportunities for 2026 where I can apply my analytical mindset and creative copywriting skills to deliver measurable results.

Available to hire

Hello! I’m a marketing professional with a Master’s degree in Marketing and over two and a half years of hands-on experience in marketing roles as a Marketing Analyst and Assistant. I specialize in KPI analysis, digital campaigns, marketing strategy, campaign management, and market research.

I thrive on turning data into actionable insights, crafting engaging campaigns, and collaborating with cross-functional teams to drive growth. I’m currently seeking marketing opportunities for 2026 where I can apply my analytical mindset and creative copywriting skills to deliver measurable results.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
German
Beginner
Catalan; Valencian
Fluent

Work Experience

Marketing Campaign Assistant at Datem
September 1, 2025 - April 30, 2026
Planning and running marketing and fundraising campaigns (SEO & SEM, Google Ads & LinkedIn Ads campaigns); Design email marketing campaigns to engage leads and manage follow-ups; Copywriting to adapt basic texts for emails, call scripts, presentations or marketing materials; Campaign tracking and KPI analysis: customer data analysis (KPIs and demographics) to design effective acquisition, retention, and reactivation campaigns for NGOs.
Marketing Plan Assistant at Blooper Preproduction Software Startup
October 1, 2024 - July 31, 2025
Assistance in all aspects of the strategic plan (segmentation, targeting, value proposition, design, branding, positioning, promotional pricing: product, price, place, and promotion, SEO & SEM, Google Ads & LinkedIn Ads campaigns); Benchmarking & Research: pricing strategy and competitor data; Management of digital campaigns using SEO & SEM, Google Analytics, and LinkedIn Ads.
Marketing Analyst at Ángel24 Digitalization Services, Data Management, and Logistics
January 1, 2024 - September 30, 2024
Customer data analysis (KPIs and demographics) to design effective acquisition, retention, and reactivation campaigns for the MallorcaLive Festival. Planning and execution of campaigns with personalized offers based on customer data (Release Campaigns & Promotions).
Revenue Management Intern at Meliá Hotels International, Mexican Pacific headquarters
June 1, 2023 - October 31, 2023
Assistance in revenue management and data analysis for rate and occupancy optimization (using Salesforce and Excel). Competitive set benchmarking. Competitive set rate and pricing comparison.
Marketing Assistant at Meliá Hotels International, Mexican Pacific Headquarters
June 1, 2023 - October 31, 2023
Assistance in the development of objectives and promotional campaigns (A/B Testing). Development of a Business Case. Analysis to develop and implement services and products for guests with pets, including profile analysis, demographics, and purchasing attitudes. Communication and marketing management: email marketing, coordination of radio interviews, content creation and collaborations on social media. Management of the Meliá Rewards affiliate program and newsletter (design and copywriting with Canva and Photoshop).
Management Intern at Hipotels Hotels & Resorts | Hipotels Playa de Palma Palace *****
April 1, 2022 - July 31, 2022
Assistance in budget reporting. Customer service and experience management.

Education

MSc in Marketing at EADA Business School
January 1, 2024 - January 1, 2025
Bachelor's Degree in International Hotel Management at EHIB - UIB
January 1, 2019 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate