I am Rachael Schirano, a Brand Strategist and Creative Director who built a premium business from zero and ran every function that scaled it—positioning, messaging, pricing, customer experience, and creative direction. I repositioned a service business upmarket, sustaining six-figure revenue on a referral engine with no paid acquisition. I bring structure to creative environments by translating customer insights into clear positioning and experiences that shape perception and behavior. With 17 years translating customer psychology into brand decisions, I've led a multidisciplinary team, mentored 30+ founders on positioning, messaging, and pricing, and earned national placements in Huffington Post, BuzzFeed, and The Knot, fueling visibility and credibility that support growth upmarket.…I am Rachael Schirano, a Brand Strategist and Creative Director who built a premium business from zero and ran every function that scaled it—positioning, messaging, pricing, customer experience, and creative direction. I repositioned a service business upmarket, sustaining six-figure revenue on a referral engine with no paid acquisition. I bring structure to creative environments by translating customer insights into clear positioning and experiences that shape perception and behavior. With 17 years translating customer psychology into brand decisions, I've led a multidisciplinary team, mentored 30+ founders on positioning, messaging, and pricing, and earned national placements in Huffington Post, BuzzFeed, and The Knot, fueling visibility and credibility that support growth upmarket.WWWW…