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I'm a skilled and experienced broadcaster, editor and content creator, with a career spent in the UK and the UAE, working with global brands and homegrown heroes. I'm a community builder, generation shaper and occasional mountain climber. As the host of Afternoons with Helen Farmer on Dubai Eye 103.8FM, I cover a wide range of lifestyle topics from education and parenting to health, food, finance and career, while celebrating life in the city. I interview experts live in studio, take frequent call-ins, and work with a roster of guests including Her Excellency Reem Al Hashimy, Marco Pierre White and Mo Gawdat. The show has grown into its own brand, with events, outside broadcasts, sponsor content and a strong podcast presence. I’ve received multiple awards and a UAE Golden Visa in recognition of my contribution to regional media.…I'm a skilled and experienced broadcaster, editor and content creator, with a career spent in the UK and the UAE, working with global brands and homegrown heroes. I'm a community builder, generation shaper and occasional mountain climber. As the host of Afternoons with Helen Farmer on Dubai Eye 103.8FM, I cover a wide range of lifestyle topics from education and parenting to health, food, finance and career, while celebrating life in the city. I interview experts live in studio, take frequent call-ins, and work with a roster of guests including Her Excellency Reem Al Hashimy, Marco Pierre White and Mo Gawdat. The show has grown into its own brand, with events, outside broadcasts, sponsor content and a strong podcast presence. I’ve received multiple awards and a UAE Golden Visa in recognition of my contribution to regional media.

Helen Farmer

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I'm a skilled and experienced broadcaster, editor and content creator, with a career spent in the UK and the UAE, working with global brands and homegrown heroes. I'm a community builder, generation shaper and occasional mountain climber. As the host of Afternoons with Helen Farmer on Dubai Eye 103.8FM, I cover a wide range of lifestyle topics from education and parenting to health, food, finance and career, while celebrating life in the city. I interview experts live in studio, take frequent call-ins, and work with a roster of guests including Her Excellency Reem Al Hashimy, Marco Pierre White and Mo Gawdat. The show has grown into its own brand, with events, outside broadcasts, sponsor content and a strong podcast presence. I’ve received multiple awards and a UAE Golden Visa in recognition of my contribution to regional media.…I'm a skilled and experienced broadcaster, editor and content creator, with a career spent in the UK and the UAE, working with global brands and homegrown heroes. I'm a community builder, generation shaper and occasional mountain climber. As the host of Afternoons with Helen Farmer on Dubai Eye 103.8FM, I cover a wide range of lifestyle topics from education and parenting to health, food, finance and career, while celebrating life in the city. I interview experts live in studio, take frequent call-ins, and work with a roster of guests including Her Excellency Reem Al Hashimy, Marco Pierre White and Mo Gawdat. The show has grown into its own brand, with events, outside broadcasts, sponsor content and a strong podcast presence. I’ve received multiple awards and a UAE Golden Visa in recognition of my contribution to regional media.

Available to hire

I’m a skilled and experienced broadcaster, editor and content creator, with a career spent in the UK and the UAE, working with global brands and homegrown heroes. I’m a community builder, generation shaper and occasional mountain climber.

As the host of Afternoons with Helen Farmer on Dubai Eye 103.8FM, I cover a wide range of lifestyle topics from education and parenting to health, food, finance and career, while celebrating life in the city. I interview experts live in studio, take frequent call-ins, and work with a roster of guests including Her Excellency Reem Al Hashimy, Marco Pierre White and Mo Gawdat. The show has grown into its own brand, with events, outside broadcasts, sponsor content and a strong podcast presence. I’ve received multiple awards and a UAE Golden Visa in recognition of my contribution to regional media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

BOOK AUTHOR AND CO-FOUNDER OF STORYVERSE at Storyverse

June 28, 2023 - Present

In the last two years I have written two best-selling children’s books, published by The Dreamwork Collective, which are widely available online and in stores and each topped the Amazon.ae charts. After successful launches at the Emirates Airline Festival of Literature, I have visited numerous schools, hosting writing workshops and spoken at events around the city to promote literacy. This passion has grown into co-founding storyverse.com, a platform that enables individuals and corporates to create custom books, for both gifting and therapeutic use.

Book Author and Co-founder at Storyverse / The Dreamwork Collective

January 1, 2023 - Present

Wrote two best-selling children’s books published by The Dreamwork Collective; launched and promoted literacy initiatives at Emirates Airline Festival of Literature; conducted writing workshops in schools; co-founded storyverse.com, a platform enabling individuals and corporates to create custom books for gifting and therapeutic use.

Senior Presenter and Podcaster at Dubai Eye 103.8FM, ARN

September 1, 2018 - Present

I’m the host of Afternoons with Helen Farmer, which airs live on Dubai’s leading English talk station on weekdays from 1pm to 4pm, using Burli, Audata and Zetta software. This popular and commercially successful lifestyle programme features topics such as education, parenting, health, food, finance, career and enjoying the best of life in the city, interviewing experts live in studio, frequent call ins and a roster of interviewees including Her Excellency Reem Al Hashamy, Marco Pierre White and Mo Gawdat. With a loyal listenership, the show has grown into a brand of its own, with events, outside broadcasts, custom content for sponsors, and is one of the most downloaded podcasts across ARN and I have received multiple awards, plus a UAE Golden Visa in recognition of my contribution to regional media. Over the years I have become a trusted voice in the UAE, there on the good days for inspiration, but there every afternoon on the hard days too, a reminder that radio is a medium that connects us for not just communication and information, but community too.

Senior Presenter at Dubai Eye 103.8FM, Arabian Radio Network

January 1, 2018 - Present

Host of Afternoons with Helen Farmer (1pm–4pm) on Dubai's leading English talk station. The show covers lifestyle topics such as education, parenting, health, food, finance and career, and features live in-studio interviews, frequent call-ins, and a guest roster that includes high-profile figures. The programme has grown into a brand with events, sponsor content and a popular podcast presence, and has earned multiple awards as well as a UAE Golden Visa recognition for contribution to regional media.

Content creator at The Mothership

May 1, 2016 - Present

Alongside broadcasting I have built a social media platform in my own name, with 75,000+ engaged Instagram followers, who check in daily for personal insights in UAE life, family travel inspiration and more. I have worked with brands such as Lululemon, Next, Volkswagen, Jumeirah, FlyDubai and many homegrown companies on collaborations and partnerships. I frequently appear on panels, speaking about mental health, working parenting and social media, invited by brands including Google, Visa Middle East and META, plus small business network groups and PR agencies to share my advice and insights,

Freelance Writer and Broadcaster at The Mothership

January 1, 2016 - December 31, 2018

Created The Mothership parenting website and social media brand; produced articles for regional and global magazines; trained as a wedding celebrant and conducted ceremonies.

Content Creator at Self-employed / Personal Brand

January 1, 2016 - Present

Built a social media platform under my own name with 75,000+ engaged Instagram followers, sharing UAE life, family travel and lifestyle insights. Collaborated with brands such as Lululemon, Next, Volkswagen, Jumeirah and FlyDubai; participated in panels on mental health, working parenting and social media; invited by brands like Google, Visa Middle East and META to share expertise.

Editor at GOOD Magazine, MOTIVATE, Dubai

January 1, 2013 - December 31, 2016

Launched GOOD for the UAE market and contributed to Motivate's award-winning magazine portfolio. Responsible for ideation, flat plans, writing, commissioning, managing editorial and design staff, collaborating with sales on projects, and acting as a brand ambassador; oversaw brand extensions and regular media appearances.

Deputy Editor at What’s On Magazine, Motivate, Dubai

January 1, 2009 - December 31, 2013

Developed feature ideas across events, dining, travel, health and beauty; wrote and edited content; commissioned freelancers; conducted interviews with a wide range of personalities (e.g., Usher, Jon Ronson).

Deputy & Online Editor at Explorer Publishing, Dubai

January 1, 2006 - December 31, 2009

Wrote and edited expat-focused guidebooks for Dubai and other destinations; launched www.liveworkexplore.com; emphasized commissioning international writers and editing submissions via an online editorial system.

PR & Marketing Executive at Sander Son Young, Newcastle Upon Tyne

January 1, 2005 - December 31, 2006

Managed day-to-day marketing for a high-end estate agency and property consultancy; executed media planning, press relations, and creation of promotional materials; authored a bi-annual corporate magazine and oversaw advertising on print and web.

Features Writer at Living North, Northumberland

January 1, 2003 - December 31, 2005

Wrote features across interiors, fashion, property, dining and social pages; sub-edited and proofread; contributed to advertorials and sold advertising space.

Education

BA (hons) Broadcast Journalism at University of Leeds

September 1, 2000 - June 28, 2003

Taught by BBC journalists and producers, modules included: Documentary Feature Production, Television Technologies, Print Journalism, Media Law, Media Ethics, Shorthand, British Politics and Radio Production.

BA (Hons) degree, Broadcast Journalism at University of Leeds

January 1, 2000 - December 31, 2003