I am a commercially driven Brand Manager with a proven track record of building brands from launch stage to scale, developing go-to-market strategies, and executing integrated digital campaigns that deliver measurable growth. I bring a data-informed approach to every campaign, with demonstrated ability to grow audiences, drive engagement, and translate performance analytics into smarter brand decisions. I excel in brand positioning, consumer insight, content direction, UGC programme management, and cross-functional collaboration with creative and design teams. I thrive whether working independently or alongside senior stakeholders, known for creative thinking, strategic clarity, and precise execution across fast-paced brand environments.

Ameerah Lamidi Lagos

I am a commercially driven Brand Manager with a proven track record of building brands from launch stage to scale, developing go-to-market strategies, and executing integrated digital campaigns that deliver measurable growth. I bring a data-informed approach to every campaign, with demonstrated ability to grow audiences, drive engagement, and translate performance analytics into smarter brand decisions. I excel in brand positioning, consumer insight, content direction, UGC programme management, and cross-functional collaboration with creative and design teams. I thrive whether working independently or alongside senior stakeholders, known for creative thinking, strategic clarity, and precise execution across fast-paced brand environments.

Available to hire

I am a commercially driven Brand Manager with a proven track record of building brands from launch stage to scale, developing go-to-market strategies, and executing integrated digital campaigns that deliver measurable growth.

I bring a data-informed approach to every campaign, with demonstrated ability to grow audiences, drive engagement, and translate performance analytics into smarter brand decisions. I excel in brand positioning, consumer insight, content direction, UGC programme management, and cross-functional collaboration with creative and design teams. I thrive whether working independently or alongside senior stakeholders, known for creative thinking, strategic clarity, and precise execution across fast-paced brand environments.

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Language

English
Fluent

Work Experience

Meeting Facilitator at IPC Hybrid
March 1, 2026 - Present
Appointed to lead weekly standup meetings for a team of Brand Managers under the direction of the Head of Marketing; documented meeting notes and tracked deliverables to ensure accountability and alignment across the team; drove meeting structure and kept focus on key brand priorities and actions.
Brand Manager at Mr. Krums
December 1, 2025 - April 1, 2026
Led brand activities, including consumer insights, content direction, UGC collaborations; built monthly performance reports; collaborated closely with designers to ensure outputs were strategically sound and on-brand; developed go-to-market strategies; contributed to cross-functional coordination to align brand objectives with commercial goals.
Brand Manager at On The Run
September 1, 2025 - October 1, 2025
Developed and executed a go-to-market brand strategy for a temporary project; produced creative direction; supported multi-channel campaigns; performed market research to inform brand position and messaging.
Brand Manager at Spicy Corner
May 1, 2025 - Present
Developed a comprehensive brand strategy and oversaw execution to ensure consistency with commercial objectives; monitored campaigns and content performance via regular insights tracking, translating data into actionable decisions and timely pivots; produced detailed monthly performance reports; led crisis communication planning with a de-escalation framework; collaborated with design to maintain cohesive outputs; created a structured content plan with creative direction and platform-specific strategy; led go-to-market planning for an upcoming branch launch with paid campaigns, promotional discounts, and UGC collaborations; established a multi-channel framework to support physical expansion and digital presence ahead of launch.

Education

Bachelor of Science in Mass Communication at University of Lagos
January 11, 2030 - January 1, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail