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Hi, I'm Hari Krishnan, a performance marketing specialist based in Kochi with 3+ years of experience driving paid acquisition for EdTech, SaaS, and Gaming. I lead end-to-end demand generation programs across Meta Ads, Google Ads, and Snapchat, backed by GA4, GTM, and Conversions API to optimize ROAS and reduce cost-per-lead. Collaborating with Sales, CRM, and Creative teams, I build measurement infrastructure from the ground up and translate campaign data into revenue-driving decisions. I enjoy continuous experimentation, audience segmentation, and marketing automation to fuel growth across online and offline channels.…Hi, I'm Hari Krishnan, a performance marketing specialist based in Kochi with 3+ years of experience driving paid acquisition for EdTech, SaaS, and Gaming. I lead end-to-end demand generation programs across Meta Ads, Google Ads, and Snapchat, backed by GA4, GTM, and Conversions API to optimize ROAS and reduce cost-per-lead. Collaborating with Sales, CRM, and Creative teams, I build measurement infrastructure from the ground up and translate campaign data into revenue-driving decisions. I enjoy continuous experimentation, audience segmentation, and marketing automation to fuel growth across online and offline channels.

Hari Krishnan

Performance Marketer, Growth Marketer, Marketing Automation Specialist, +2

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Hi, I'm Hari Krishnan, a performance marketing specialist based in Kochi with 3+ years of experience driving paid acquisition for EdTech, SaaS, and Gaming. I lead end-to-end demand generation programs across Meta Ads, Google Ads, and Snapchat, backed by GA4, GTM, and Conversions API to optimize ROAS and reduce cost-per-lead. Collaborating with Sales, CRM, and Creative teams, I build measurement infrastructure from the ground up and translate campaign data into revenue-driving decisions. I enjoy continuous experimentation, audience segmentation, and marketing automation to fuel growth across online and offline channels.…Hi, I'm Hari Krishnan, a performance marketing specialist based in Kochi with 3+ years of experience driving paid acquisition for EdTech, SaaS, and Gaming. I lead end-to-end demand generation programs across Meta Ads, Google Ads, and Snapchat, backed by GA4, GTM, and Conversions API to optimize ROAS and reduce cost-per-lead. Collaborating with Sales, CRM, and Creative teams, I build measurement infrastructure from the ground up and translate campaign data into revenue-driving decisions. I enjoy continuous experimentation, audience segmentation, and marketing automation to fuel growth across online and offline channels.

Available to hire

Hi, I’m Hari Krishnan, a performance marketing specialist based in Kochi with 3+ years of experience driving paid acquisition for EdTech, SaaS, and Gaming. I lead end-to-end demand generation programs across Meta Ads, Google Ads, and Snapchat, backed by GA4, GTM, and Conversions API to optimize ROAS and reduce cost-per-lead.

Collaborating with Sales, CRM, and Creative teams, I build measurement infrastructure from the ground up and translate campaign data into revenue-driving decisions. I enjoy continuous experimentation, audience segmentation, and marketing automation to fuel growth across online and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Executive at Brototype

May 1, 2025 - Present

Lead end-to-end performance marketing strategy for an EdTech business, planning and managing Meta Ads and Google Ads campaigns to drive qualified lead generation for the sales pipeline. Monitor CTR, CPC, CPA, and ROAS; reallocate budget toward top-performing ad sets and audiences to improve efficiency. Write and test ad copy and creative concepts across Meta and Google, applying A/B testing to identify highest-converting messaging. Built a comment-to-DM automation system on Instagram to open an always-on lead channel. Implemented UTM tracking across Instagram, YouTube, and other channels for accurate attribution. Partner with Sales and CRM to monitor lead quality end-to-end, and coordinate influencer/out-of-home campaigns to align offline and online demand generation.

Digital Marketing Executive at Logicorp Technologies

December 1, 2023 - April 30, 2025

Managed Google Ads campaigns for a software development company; refined audience targeting and bid strategy to improve ROAS; planned and executed paid social campaigns; implemented on-page and off-page SEO; aligned digital marketing campaigns with sales targets; produced SEO-optimized content to support organic acquisition.

Digital Marketing Executive at Malger Entertainments

September 1, 2022 - December 31, 2023

Managed Google Ads budgets and audience targeting for a game development company; executed Facebook and Instagram campaigns with custom creative; applied on-page and off-page SEO; led UA campaigns for mobile app launches; optimized ASO to improve app visibility.