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Hi, I’m Martha Elema—an enthusiastic Social Media Manager and Brand Strategist based in Lagos, Nigeria. I help e-commerce brands grow on Instagram, TikTok, and Facebook by turning data into growth. In my recent work, I achieved 13,300+ profile views in 30 days and generated 2,300+ link clicks through targeted paid campaigns, while building an engaged audience and meaningful customer conversations. I craft brand voices and content strategies that resonate with audiences. I’m skilled with Meta Ads Manager, TikTok Ads Manager, and copywriting, and I translate performance data into actionable plans that boost visibility and revenue. I enjoy experimenting with formats like Reels, carousels, Stories, and faceless unboxing to keep content fresh and relatable.…Hi, I’m Martha Elema—an enthusiastic Social Media Manager and Brand Strategist based in Lagos, Nigeria. I help e-commerce brands grow on Instagram, TikTok, and Facebook by turning data into growth. In my recent work, I achieved 13,300+ profile views in 30 days and generated 2,300+ link clicks through targeted paid campaigns, while building an engaged audience and meaningful customer conversations. I craft brand voices and content strategies that resonate with audiences. I’m skilled with Meta Ads Manager, TikTok Ads Manager, and copywriting, and I translate performance data into actionable plans that boost visibility and revenue. I enjoy experimenting with formats like Reels, carousels, Stories, and faceless unboxing to keep content fresh and relatable.

Martha Elema

Social Media Manager, Brand Strategist, Content Strategist, +2

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Hi, I’m Martha Elema—an enthusiastic Social Media Manager and Brand Strategist based in Lagos, Nigeria. I help e-commerce brands grow on Instagram, TikTok, and Facebook by turning data into growth. In my recent work, I achieved 13,300+ profile views in 30 days and generated 2,300+ link clicks through targeted paid campaigns, while building an engaged audience and meaningful customer conversations. I craft brand voices and content strategies that resonate with audiences. I’m skilled with Meta Ads Manager, TikTok Ads Manager, and copywriting, and I translate performance data into actionable plans that boost visibility and revenue. I enjoy experimenting with formats like Reels, carousels, Stories, and faceless unboxing to keep content fresh and relatable.…Hi, I’m Martha Elema—an enthusiastic Social Media Manager and Brand Strategist based in Lagos, Nigeria. I help e-commerce brands grow on Instagram, TikTok, and Facebook by turning data into growth. In my recent work, I achieved 13,300+ profile views in 30 days and generated 2,300+ link clicks through targeted paid campaigns, while building an engaged audience and meaningful customer conversations. I craft brand voices and content strategies that resonate with audiences. I’m skilled with Meta Ads Manager, TikTok Ads Manager, and copywriting, and I translate performance data into actionable plans that boost visibility and revenue. I enjoy experimenting with formats like Reels, carousels, Stories, and faceless unboxing to keep content fresh and relatable.

Available to hire

Hi, I’m Martha Elema—an enthusiastic Social Media Manager and Brand Strategist based in Lagos, Nigeria. I help e-commerce brands grow on Instagram, TikTok, and Facebook by turning data into growth. In my recent work, I achieved 13,300+ profile views in 30 days and generated 2,300+ link clicks through targeted paid campaigns, while building an engaged audience and meaningful customer conversations.

I craft brand voices and content strategies that resonate with audiences. I’m skilled with Meta Ads Manager, TikTok Ads Manager, and copywriting, and I translate performance data into actionable plans that boost visibility and revenue. I enjoy experimenting with formats like Reels, carousels, Stories, and faceless unboxing to keep content fresh and relatable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Social Media Manager at Ivory Global (Client)

January 1, 2025 - Present

Delivered branded carousel content, promotional flyers, and platform-specific social media strategy aligned to client brand guidelines. Produced monthly creative materials including campaigns and product-focused content that maintain a consistent brand presence.

Social Media Manager & Brand Strategist at Hyman Tech Global

January 1, 2025 - Present

Grew Instagram page to 13,300+ profile views in 30 days and built an engaged community of 417 followers across 125 posts through data-driven content. Managed end-to-end paid Meta Ads campaigns delivering 2,300+ link clicks at NGN 1.86 cost-per-click, and generated 186 WhatsApp conversations at NGN 148.72 per conversation. Developed multi-platform content strategies across Instagram, Facebook, and TikTok to boost visibility and sales for e-commerce tech products (printers, gadgets, fans, solar equipment). Created high-engagement daily posts, Reels, carousels, and Stories; introduced faceless unboxing video format that became a top-performing content format. Set up and troubleshooted Meta Pixel, click-to-WhatsApp ad formats, and TikTok Ads Manager; collaborated with developers on conversion tracking. Conducted Instagram page audits and built data-informed content calendars; monitored analytics to optimise posting times, formats, and ad budgets.