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Senior Creative Lead with 20+ years of expertise driving growth for challenger brands and regulated industries. I combine expert-level Adobe Creative Suite mastery with cutting-edge Generative AI workflows to elevate efficiency and creativity. As a bilingual (Spanish/English) Peruvian immigrant and LGBTQ+ woman, I bring a unique 'third eye' to branding—leveraging deep cultural empathy to humanize stigmatized industries (cannabis, psychedelics, adult, public health) and build community-forward narratives.…Senior Creative Lead with 20+ years of expertise driving growth for challenger brands and regulated industries. I combine expert-level Adobe Creative Suite mastery with cutting-edge Generative AI workflows to elevate efficiency and creativity. As a bilingual (Spanish/English) Peruvian immigrant and LGBTQ+ woman, I bring a unique 'third eye' to branding—leveraging deep cultural empathy to humanize stigmatized industries (cannabis, psychedelics, adult, public health) and build community-forward narratives.

Carla Venini

Creative Director, Brand Strategist, Designer, +2

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Senior Creative Lead with 20+ years of expertise driving growth for challenger brands and regulated industries. I combine expert-level Adobe Creative Suite mastery with cutting-edge Generative AI workflows to elevate efficiency and creativity. As a bilingual (Spanish/English) Peruvian immigrant and LGBTQ+ woman, I bring a unique 'third eye' to branding—leveraging deep cultural empathy to humanize stigmatized industries (cannabis, psychedelics, adult, public health) and build community-forward narratives.…Senior Creative Lead with 20+ years of expertise driving growth for challenger brands and regulated industries. I combine expert-level Adobe Creative Suite mastery with cutting-edge Generative AI workflows to elevate efficiency and creativity. As a bilingual (Spanish/English) Peruvian immigrant and LGBTQ+ woman, I bring a unique 'third eye' to branding—leveraging deep cultural empathy to humanize stigmatized industries (cannabis, psychedelics, adult, public health) and build community-forward narratives.

Available to hire

Senior Creative Lead with 20+ years of expertise driving growth for challenger brands and regulated industries. I combine expert-level Adobe Creative Suite mastery with cutting-edge Generative AI workflows to elevate efficiency and creativity.

As a bilingual (Spanish/English) Peruvian immigrant and LGBTQ+ woman, I bring a unique ‘third eye’ to branding—leveraging deep cultural empathy to humanize stigmatized industries (cannabis, psychedelics, adult, public health) and build community-forward narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Digital Designer at Community Vision Capital & Consulting

May 1, 2022 - August 1, 2024

Redesigned the organization's UX/UI website and intranet, modernizing the digital footprint to align with the social equity mission. Developed new creative workflows, including digital asset management systems and project intake processes that streamlined cross-department collaboration. Created dynamic digital assets for mission-driven campaigns, ensuring brand consistency across social, web, and print.

Senior Digital Designer at Life Chiropractic College West

October 1, 2019 - March 1, 2020

Senior digital designer for college; produced internal and external marketing materials; elevated visual standards for event signage and web graphics.

Creative Director / Senior Digital Designer at 8 Vinyl Imports

December 1, 2018 - May 1, 2019

CPG & Regulation: Managed a high-output design team for a wine importer, creating compliant visual assets for national retail chains. Executed end-to-end brand strategies, from product photography and video production to blog content and digital marketing.

Creative Director / Senior Digital Designer at Flourish Kitchens

August 1, 2016 - August 1, 2017

Led branding efforts across multiple product launches, designing CPG packaging and print ads that established a strong market presence. Oversaw cross-departmental collaboration to ensure visual identity consistency across online platforms and live events.

Global Affiliate Manager / Digital Designer at CNE Media

July 1, 2014 - January 1, 2017

Adult/Tech sector: Led UX/UI redesign projects focused on user-centered principles within a high-volume adult tech space. Developed digital assets that increased engagement for global campaigns, successfully navigating censorship constraints and high-traffic requirements.

Principal / Senior Digital Designer at Talk Back Design

January 1, 2000 - Present

Ongoing consultancy for startups, NGOs, and high-growth brands in regulated sectors; directed creative strategy to produce mainstream-ready visual identities, fostering community trust. Executed bilingual, cross-channel campaigns for PAHO; translated complex health data into accessible narratives for diverse Latin American audiences. Implemented Generative AI tools to rapidly prototype designs, reducing initial design phases by ~30% for lean startups.