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I am a digital marketing professional with experience developing and executing social media strategies that increase brand awareness, audience engagement, and customer growth. My background includes managing multiple brand accounts, creating content calendars, producing compelling photo and video content, writing platform-specific copy, executing email and SMS marketing campaigns, coordinating influencer partnerships, and analyzing performance metrics to optimize results. I thrive in fast-paced environments and enjoy combining creativity with strategy to build impactful digital campaigns. I am passionate about helping brands tell their story through authentic, engaging content while staying ahead of industry trends and platform best practices. With strong project management skills and experience collaborating across creative and operational teams, I bring a results-driven approach to every campaign. My goal is to create meaningful digital experiences that strengthen brand loyalty, drive measurable business growth, and deliver exceptional value to both clients and audiences.…I am a digital marketing professional with experience developing and executing social media strategies that increase brand awareness, audience engagement, and customer growth. My background includes managing multiple brand accounts, creating content calendars, producing compelling photo and video content, writing platform-specific copy, executing email and SMS marketing campaigns, coordinating influencer partnerships, and analyzing performance metrics to optimize results. I thrive in fast-paced environments and enjoy combining creativity with strategy to build impactful digital campaigns. I am passionate about helping brands tell their story through authentic, engaging content while staying ahead of industry trends and platform best practices. With strong project management skills and experience collaborating across creative and operational teams, I bring a results-driven approach to every campaign. My goal is to create meaningful digital experiences that strengthen brand loyalty, drive measurable business growth, and deliver exceptional value to both clients and audiences.

Bethany Soto

Social Media Manager, Content Producer, Brand Strategist, +2

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I am a digital marketing professional with experience developing and executing social media strategies that increase brand awareness, audience engagement, and customer growth. My background includes managing multiple brand accounts, creating content calendars, producing compelling photo and video content, writing platform-specific copy, executing email and SMS marketing campaigns, coordinating influencer partnerships, and analyzing performance metrics to optimize results. I thrive in fast-paced environments and enjoy combining creativity with strategy to build impactful digital campaigns. I am passionate about helping brands tell their story through authentic, engaging content while staying ahead of industry trends and platform best practices. With strong project management skills and experience collaborating across creative and operational teams, I bring a results-driven approach to every campaign. My goal is to create meaningful digital experiences that strengthen brand loyalty, drive measurable business growth, and deliver exceptional value to both clients and audiences.…I am a digital marketing professional with experience developing and executing social media strategies that increase brand awareness, audience engagement, and customer growth. My background includes managing multiple brand accounts, creating content calendars, producing compelling photo and video content, writing platform-specific copy, executing email and SMS marketing campaigns, coordinating influencer partnerships, and analyzing performance metrics to optimize results. I thrive in fast-paced environments and enjoy combining creativity with strategy to build impactful digital campaigns. I am passionate about helping brands tell their story through authentic, engaging content while staying ahead of industry trends and platform best practices. With strong project management skills and experience collaborating across creative and operational teams, I bring a results-driven approach to every campaign. My goal is to create meaningful digital experiences that strengthen brand loyalty, drive measurable business growth, and deliver exceptional value to both clients and audiences.

Available to hire

I am a digital marketing professional with experience developing and executing social media strategies that increase brand awareness, audience engagement, and customer growth. My background includes managing multiple brand accounts, creating content calendars, producing compelling photo and video content, writing platform-specific copy, executing email and SMS marketing campaigns, coordinating influencer partnerships, and analyzing performance metrics to optimize results. I thrive in fast-paced environments and enjoy combining creativity with strategy to build impactful digital campaigns.

I am passionate about helping brands tell their story through authentic, engaging content while staying ahead of industry trends and platform best practices. With strong project management skills and experience collaborating across creative and operational teams, I bring a results-driven approach to every campaign. My goal is to create meaningful digital experiences that strengthen brand loyalty, drive measurable business growth, and deliver exceptional value to both clients and audiences.

Skills

Email Marketing

Social Media Design

Brand Identity

Experience Level

Email Marketing

Expert

Social Media Design

Expert

Brand Identity

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing Manager at Panda Harlem

January 1, 2025 - Present

Managed social media marketing and events for a high-energy Harlem restaurant and nightlife venue; produced visuals, promotions, and campaigns; collaborated with ownership and operations teams to boost brand visibility and guest engagement; coordinated with DJs, events, and nightlife programming to amplify reach.

Social Media Manager at TUCCI

January 1, 2025 - Present

Lead social media strategy and digital content development for upscale Italian restaurant TUCCI; produce reels, stories, and carousel posts highlighting signature dishes, cocktails, and dining experiences; align digital marketing with brand strategy; coordinate with ownership, operations, PR, and marketing partners; assist in email marketing initiatives promoting dinners, seasonal menus, and events; support event marketing and private dining promotions through targeted social media campaigns.

Social Media Manager at Delmonico's

January 1, 2025 - Present

Manage social media strategy and digital content for upscale Italian restaurant Delmonico's; create Instagram reels, stories, carousel posts; develop marketing campaigns; coordinate directly with ownership, operations leadership, PR, and paid advertising teams; assist in planning and marketing special events; contribute to email marketing campaigns; monitor analytics and campaign performance.

Social Media Marketing & Events Manager at Arcano

January 1, 2024 - January 1, 2025

Managed social media marketing and content creation for a high-energy Miami restaurant and nightlife venue; produced visuals, cocktails, events, and dining experiences; collaborated with ownership and operations teams to align digital marketing with brand strategy; coordinated with PR and marketing partners on campaigns and features; supported event marketing and promotions for DJs and nightlife programs.

Social Media Marketing & Events Manager at The Reserve Group

January 1, 2021 - January 1, 2024

Managed social media accounts and digital marketing campaigns for hospitality and nightlife brands; worked directly with ownership and management to develop marketing strategies; coordinated event marketing campaigns and promotions for nightlife experiences and restaurant concepts; collaborated with artist managers and influencers to increase brand awareness; assisted with email marketing campaigns promoting events, nightlife experiences, and restaurant promotions; developed content calendars and promotional strategies.