I am a creative designer and marketing professional with a background in visual content creation, brand development, and social media strategy. Experience working in hospitality and early education developing engaging digital assets and promotional materials that drive audience engagement. I combine artistic creativity with practical marketing insight to support business growth.

Jessica Calvert

I am a creative designer and marketing professional with a background in visual content creation, brand development, and social media strategy. Experience working in hospitality and early education developing engaging digital assets and promotional materials that drive audience engagement. I combine artistic creativity with practical marketing insight to support business growth.

Available to hire

I am a creative designer and marketing professional with a background in visual content creation, brand development, and social media strategy.

Experience working in hospitality and early education developing engaging digital assets and promotional materials that drive audience engagement. I combine artistic creativity with practical marketing insight to support business growth.

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Work Experience

Freelance Illustrator at Self-employed
January 1, 2020 - Present
Delivered custom illustration and brand identity systems for a diverse client base, translating concepts into distinctive visuals across digital, print, and environmental applications. Advised clients on brand strategy, positioning, and visual storytelling, creating cohesive assets including logos, marketing materials, packaging, and web design. Managed full project lifecycles independently—from client onboarding and concept development to final delivery—while maintaining strong client relationships and meeting tight deadlines.
Senior Graphic Designer at Innisfree Hotels
January 1, 2020 - January 1, 2025
Led end-to-end brand development across multiple hotel and restaurant properties, including visual identity, murals, menus, and onsite collateral. Directed digital marketing initiatives, designing high-performing email campaigns and shaping social media strategy to increase engagement, brand awareness, and customer retention. Managed and mentored design workflows, overseeing website design and creative execution while collaborating cross-functionally with marketing, operations, and leadership teams.

Education

High School Diploma at Pace High School
January 1, 2006 - January 1, 2010
Bachelor of Fine Arts at University of West Florida
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Education, Professional Services