I am an instructional designer and learning-content specialist with 20+ years across corporate learning and higher education, focused on translating complex, technical and heavily regulated subject matter into clear, engaging and interactive learning. I design end-to-end course materials — PowerPoint decks, facilitator activities, case studies, scenario-based interactions and assessments — grounded in adult-learning principles. I work remotely and independently, managing multiple concurrent projects with senior stakeholders and enterprise/government clients, and apply AI tooling to accelerate high-quality content production. Six years of university lecturing and curriculum development underpin a strong command of face-to-face course design, while early-career experience as a logistics planner at Maersk provides first-hand domain insight into supply-chain and logistics operations.

Maszuin Kamarudin

I am an instructional designer and learning-content specialist with 20+ years across corporate learning and higher education, focused on translating complex, technical and heavily regulated subject matter into clear, engaging and interactive learning. I design end-to-end course materials — PowerPoint decks, facilitator activities, case studies, scenario-based interactions and assessments — grounded in adult-learning principles. I work remotely and independently, managing multiple concurrent projects with senior stakeholders and enterprise/government clients, and apply AI tooling to accelerate high-quality content production. Six years of university lecturing and curriculum development underpin a strong command of face-to-face course design, while early-career experience as a logistics planner at Maersk provides first-hand domain insight into supply-chain and logistics operations.

Available to hire

I am an instructional designer and learning-content specialist with 20+ years across corporate learning and higher education, focused on translating complex, technical and heavily regulated subject matter into clear, engaging and interactive learning. I design end-to-end course materials — PowerPoint decks, facilitator activities, case studies, scenario-based interactions and assessments — grounded in adult-learning principles. I work remotely and independently, managing multiple concurrent projects with senior stakeholders and enterprise/government clients, and apply AI tooling to accelerate high-quality content production.

Six years of university lecturing and curriculum development underpin a strong command of face-to-face course design, while early-career experience as a logistics planner at Maersk provides first-hand domain insight into supply-chain and logistics operations.

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Language

English
Fluent

Work Experience

Head of Content, Learning & Development & Learning Services at Genashtim
January 1, 2024 - Present
Direct content design, instructional quality and governance for enterprise and government learning programmes, working remotely with senior client stakeholders to scope and shape each course. Translate complex, technical and regulated subject matter into engaging, structured learning across multiple concurrent projects. Embed AI tooling into design workflows to speed up production of slides, scenarios, activities and assessments. Set instructional-design and Storyline development standards; lead quality assurance for 5–7 enterprise programmes.
Content Manager at Genashtim
September 1, 2020 - December 1, 2023
Led enterprise learning content, instructional quality and digital learning strategy. Developed enterprise learning architecture and instructional-design quality standards. Redesigned learning content for stronger learner engagement; implemented AI-assisted content workflows. Led Articulate Storyline development standards and delivered government and enterprise client projects.
Director of Business Development at Genashtim
January 1, 2018 - April 30, 2021
Led strategic partnerships, government/enterprise proposals and senior stakeholder relationships.
Lecturer & Researcher at Universiti Tun Abdul Razak (UNIRAZAK)
January 1, 2012 - December 31, 2018
Designed and delivered face-to-face courses in Corporate Governance, Economics, Leadership and Research. Developed curricula and assessments and supervised MBA candidates.
Academic — Teaching, Curriculum & Research at UNITAR Education Group
January 1, 2008 - December 31, 2015
Delivered teaching, curriculum development and research across academic programmes.
Logistics Planner at Maersk Logistics
January 1, 2005 - December 31, 2006
Supported supply-chain planning and coordination as a logistics planner — first-hand operational knowledge of the logistics sector that directly informs the design of technical logistics training content.

Education

PhD (In Progress) at Universiti Teknologi MARA (UiTM)
January 11, 2030 - June 28, 2026
Master of Business Administration (MBA) at Universiti Tun Abdul Razak
January 11, 2030 - June 28, 2026
Certificate in Data Analytics at Cornell University
January 11, 2030 - June 28, 2026
A-Level (Law) at RIMA College
January 11, 2030 - June 28, 2026

Qualifications

Agentic AI Architecture
January 11, 2030 - June 28, 2026
Cornell Data Analytics
January 11, 2030 - June 28, 2026

Industry Experience

Education, Professional Services, Government, Transportation & Logistics, Software & Internet, Media & Entertainment, Other
    Enterprise Digital Learning Portfolio | Banking, Sustainability & Compliance Solutions

    Description

    Designed and developed enterprise-level digital learning solutions for leading financial institutions, government agencies, and international organizations using Articulate Storyline 360, supported by instructional design methodologies and adult learning principles.

    Responsible for the complete learning development lifecycle including:

    Learning needs analysis and stakeholder consultation
    Curriculum architecture and instructional strategy
    Storyboarding and script writing
    Content research and SME collaboration
    Learning objective development using Bloom’s Taxonomy
    Assessment and knowledge check design
    Interactive learning design
    Articulate Storyline 360 development
    Graphic and multimedia integration
    Audio synchronization and animation
    Responsive learning design
    User Acceptance Testing (UAT)
    LMS packaging (SCORM/xAPI)
    Quality assurance and deployment support
    Selected Projects

    Financial Services

    AmBank – AML/CFT, Compliance, Risk Management and Banking Operations eLearning
    CIMB – Regulatory Compliance, AML, Risk, Customer Due Diligence and Digital Banking Learning Solutions

    Government & Public Sector

    Skills Training Assessment (STA)
    SkillsFuture Workforce Training Programme (SWTP)

    Sustainability & ESG

    B Lab Standards Version 2.1 (B Corp Certification)
    Sustainability Reporting
    ESG Fundamentals
    Climate Risk
    Responsible Business Practices

    Corporate Learning

    Leadership Development
    Change Management
    Diversity, Equity & Inclusion
    Cybersecurity Awareness
    Information Security
    Data Privacy
    Business Ethics
    Customer Service Excellence

    Each learning solution was designed to improve learner engagement through:

    Scenario-based learning
    Branching simulations
    Interactive case studies
    Gamified assessments
    Software simulations
    Animated explainers
    Knowledge reinforcement activities
    Microlearning techniques

    Development tools included:

    Articulate Storyline 360
    Rise 360
    Adobe Photoshop
    Adobe Illustrator
    Microsoft PowerPoint
    Audacity
    Vyond (selected projects)
    LMS platforms including Moodle and enterprise learning management systems
    Credit Your Role(s)

    Since you did much more than Instructional Design, add as many of these as the platform allows:

    ✓ Instructional Designer
    ✓ eLearning Developer
    ✓ Learning Experience Designer (LXD)
    ✓ Curriculum Designer
    ✓ Storyboard Developer
    ✓ Content Developer
    ✓ Learning Consultant
    ✓ Articulate Storyline Developer
    ✓ Project Manager
    ✓ Quality Assurance
    ✓ LMS Administrator (if applicable)