I’m a social media manager and content creator with three years of experience running the full social media presence of a premium lifestyle brand. I’ve handled strategy, on-location content production, community management, analytics and paid social, all independently. I excel at capturing and editing short-form video on site with an iPhone and a professional camera, turning products or locations into engaging TikTok, Instagram and Facebook content that delivers real commercial results. I’m self-motivated, organized, and accustomed to managing a full content operation solo on a flexible schedule. After several years in fashion, I’m seeking a new challenge in a different field and am eager to bring the same creativity, ownership and craft to it.

Sara Del Vasto

I’m a social media manager and content creator with three years of experience running the full social media presence of a premium lifestyle brand. I’ve handled strategy, on-location content production, community management, analytics and paid social, all independently. I excel at capturing and editing short-form video on site with an iPhone and a professional camera, turning products or locations into engaging TikTok, Instagram and Facebook content that delivers real commercial results. I’m self-motivated, organized, and accustomed to managing a full content operation solo on a flexible schedule. After several years in fashion, I’m seeking a new challenge in a different field and am eager to bring the same creativity, ownership and craft to it.

Available to hire

I’m a social media manager and content creator with three years of experience running the full social media presence of a premium lifestyle brand. I’ve handled strategy, on-location content production, community management, analytics and paid social, all independently. I excel at capturing and editing short-form video on site with an iPhone and a professional camera, turning products or locations into engaging TikTok, Instagram and Facebook content that delivers real commercial results.

I’m self-motivated, organized, and accustomed to managing a full content operation solo on a flexible schedule. After several years in fashion, I’m seeking a new challenge in a different field and am eager to bring the same creativity, ownership and craft to it.

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Language

English
Fluent
Italian
Advanced

Work Experience

Social Media Manager & Content Creator at Premium multi-brand lifestyle boutique
September 1, 2023 - Present
Owns the Instagram, TikTok and Facebook strategy, content production and community management, working directly with the founder. Shoots all content on location with a professional camera and an iPhone for video. Develops monthly content calendars, sets creative direction, and adapts plans based on performance data. Edits video in CapCut and photo work in Lightroom/Canva. Manages daily community engagement and analyzes performance to refine strategy. Plans and runs Meta Ads campaigns, including audience targeting and budget optimisation. Result: a Reel with 62,000 views generating over £4,000 in direct sales and a jacket edit that sold out.
Social Media Manager & Content Creator at March
September 1, 2023 - Present
Full ownership of social strategy, content production and community management for a premium multi-brand lifestyle boutique. Built the monthly content calendar across Instagram, TikTok and Facebook; conducted on-location shoots with DSLR and iPhone; edited video end-to-end in CapCut and managed photography in Lightroom/Canva. Tracked performance weekly to refine strategy, and planned/ran Meta Ads campaigns. Managed daily community engagement and influencer/UGC partnerships. Key results include a Reel for the Alemais collection with 62K views and over £4,000 in direct sales, and a jacket edit that sold out 100% of stock.
Assistant Manager at Calzedonia
October 1, 2019 - December 31, 2022
Led a team of 10 at a flagship Bond Street location, overseeing daily operations, performance and standards. Directed recruitment and onboarding, created and managed team rotas, and supported stock operations while actively selling on the floor to hit monthly targets.
Sales Assistant at Pull&Bear
April 1, 2019 - October 31, 2019
Delivered excellent customer service in a high-footfall environment and supported the visual merchandising team with floor layout updates and window displays.

Education

Social Media Marketing at Capital City College, London
January 1, 2023 - December 31, 2023
Social Media Marketing Certification at HubSpot Academy
January 1, 2023 - December 31, 2023
Foreign Languages High School Diploma at Foreign Languages High School (Italy)
January 1, 2006 - December 31, 2011
Certificate in Social Media Marketing at Capital City College
January 1, 2023 - July 3, 2026
Social Media Marketing Certification at HubSpot Academy
January 1, 2023 - July 3, 2026
Foreign Languages High School Diploma at Italy
January 1, 2006 - January 1, 2011

Qualifications

Social Media Marketing Certification, HubSpot Academy
January 1, 2023 - July 3, 2026
Social Media Marketing Certificate, Capital City College
January 1, 2023 - July 3, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services
    PORTFOLIO
    socialmediamanager contentcreator shortformvideo reels tiktok instagrammarketing videoediting capcut contentstrategy socialmediamarketing ugc fashioncontent londoncreator