Pauliina Tamminen

SEO Content at Revolt Interactive

Drives organic traffic, topical authority, rankings, visits, and conversions through SEO-led content strategy, optimisation, and performance tracking. Manages freelancer coordination and end-to-end content delivery.

English Content Editor at Legend

Conducted SEO audits and implemented content improvements based on findings to enhance organic performance in the US market, resulting in increased visits and conversions. Developed content briefs and managed workload allocation for freelancers.

English Content Team Leader at Blue Window Marketing Agency

Led sports prediction and in-house casino review content projects, contributing to improved conversion rates and increased traffic performance. Owned the end-to-end onboarding and delivery of Irish sports prediction content (football and hurling), unlocking a previously underutilised content opportunity and driving improved conversion rates in the local market. Achieved top three Google rankings for key search terms through SEO-driven content strategy and optimisation. Published and optimised affiliate content across multiple markets, ensuring SEO alignment and compliance with brand guidelines in the UK, CA, and NZ markets. Recruited new writers to support content production capacity.

Content Management Team Lead at Kindred Group

Led content operations and performance across 8 brands and 7 markets, ensuring consistent execution of content strategies and alignment of performance goals across flagship brands such as Unibet, Maria Casino, Otto Kasino, Casinohuone, and Bingo.com. Drove a 5–10% increase in seasonal campaign conversion rates through targeted content optimisation and more engaging creative concepts.

Senior Content Manager at Kindred Group

Increased monthly active users from 20,000 to 100,000 through a seasonal campaign for Casinohuone. Created and managed content for segmented lifecycle CRM campaigns across Maria Casino, Kolikkopelit, Otto Kasino, Casinohuone, and Unibet brands. Developed Casinohuone brand strategy and created a brand book.

Copy Team Lead Eastern Markets at Kindred Group

Oversaw content production for HU, PL, EE, and RO markets. Conducted quarterly reviews and tracked OKRs to support team development.

Finnish Copywriter at Kindred Group

Created content and translated materials from EN to FI for Kindred brands.

Content Team Manager at Inspiration Group

Managed a team and oversaw agency content projects for the Finnish market.

Journalist at Raisio Personnel Magazine, Raisio Group

Created print articles for the company’s personnel magazine.

Journalist at Sanoma Magazines, Finland

Wrote articles for the print magazine and managed community engagement.

Journalist at Raisio Personnel Magazine (Raisio Group)

Created print articles for the company’s personnel magazine.

Journalist at Sanoma Magazines

Wrote articles for the print magazine and managed community engagement.