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I am a results-driven SEO specialist and digital marketing professional with 3+ years of hands-on experience in SEO content strategy, keyword research, on-page optimization, and social media management. I hold an MBA from Universitas Gadjah Mada with a background in Industrial Engineering. I am passionate about data-driven marketing strategies that increase organic traffic, improve search rankings, and drive business growth.…I am a results-driven SEO specialist and digital marketing professional with 3+ years of hands-on experience in SEO content strategy, keyword research, on-page optimization, and social media management. I hold an MBA from Universitas Gadjah Mada with a background in Industrial Engineering. I am passionate about data-driven marketing strategies that increase organic traffic, improve search rankings, and drive business growth.

Wina Santika

Content Creator, Content Strategist, Content Producer, +2

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I am a results-driven SEO specialist and digital marketing professional with 3+ years of hands-on experience in SEO content strategy, keyword research, on-page optimization, and social media management. I hold an MBA from Universitas Gadjah Mada with a background in Industrial Engineering. I am passionate about data-driven marketing strategies that increase organic traffic, improve search rankings, and drive business growth.…I am a results-driven SEO specialist and digital marketing professional with 3+ years of hands-on experience in SEO content strategy, keyword research, on-page optimization, and social media management. I hold an MBA from Universitas Gadjah Mada with a background in Industrial Engineering. I am passionate about data-driven marketing strategies that increase organic traffic, improve search rankings, and drive business growth.

Available to hire

I am a results-driven SEO specialist and digital marketing professional with 3+ years of hands-on experience in SEO content strategy, keyword research, on-page optimization, and social media management.
I hold an MBA from Universitas Gadjah Mada with a background in Industrial Engineering. I am passionate about data-driven marketing strategies that increase organic traffic, improve search rankings, and drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

SEO & Digital Marketing Specialist at PT Global Sukses Solusi Tbk ( RUN System )

August 1, 2025 - Present

Conduct in-depth keyword research and produce 50 SEO-optimized articles per month, targeting high-volume and long-tail keywords to increase organic search visibility. Analyze website visitors' journey and article performance using PostHog and Google Analytics, translating data insights into actionable content and UX improvements. Develop and optimize website UI/UX through WordPress, informed by competitor analysis and user behavior data to improve dwell time and reduce bounce rate. Plan and create 12 social media content concepts per month for Instagram, aligning brand messaging with digital marketing KPIs.

Public Relations & Digital Marketing Specialist at Al-Azhar Cairo Yogyakarta

May 1, 2024 - July 31, 2025

Produced a minimum of 20 content pieces per month, including campaign creatives, event documentation, and promotional materials for internal and external audiences. Managed and monitored paid advertising campaigns on Instagram (Meta Ads) and TikTok Ads, optimizing ad sets for CTR, reach, and cost-per-result. Published quarterly newsletters to maintain audience engagement and strengthen brand trust with key stakeholders. Handled online customer interactions via WhatsApp, Instagram, and TikTok, as well as offline inquiries, achieving high response rates and customer satisfaction.

SEO Content Writer (Part – Time) at FinancialBinder.com

September 1, 2023 - Present

Wrote 1 SEO-optimized articles per day on Personal Finance, Side Hustle, Freelancing, and Game Reviews, building a steady pipeline of organic traffic for the blog. Analyzed keyword potential and search intent using Google Trends and SEMrush, ensuring content targeted competitive and rankable queries. Managed website content publishing workflow, maintaining consistent posting schedules and quality standards.

Customer Success Specialist – Banking at PT Teleperformance Indonesia

April 1, 2023 - September 30, 2023

Handled 50+ inbound calls daily from credit card holders, providing accurate product information, resolving account issues, and cross-selling banking products. Maintained high customer satisfaction scores by applying empathetic communication and efficient issue resolution protocols.