As a hands-on marketing professional and events producer, I led the Black Out Crew in delivering 10+ high-energy cultural and brand events for 500–1,000 attendees, guiding concepts from ideation to on-site execution. I partnered with sponsors and student organizations to bring brand collaborations to life, and I curated event visuals, performances, and online posts to keep the brand story cohesive and exciting. I excel at translating data into actionable marketing insights and enjoy collaborating across teams to optimize campaigns, drive audience engagement, and deliver measurable results. My experience spans program planning, affiliate marketing, and digital campaigns for beauty and lifestyle brands, underpinned by strong project management and communications skills.

Nguyen Phuong Thu

As a hands-on marketing professional and events producer, I led the Black Out Crew in delivering 10+ high-energy cultural and brand events for 500–1,000 attendees, guiding concepts from ideation to on-site execution. I partnered with sponsors and student organizations to bring brand collaborations to life, and I curated event visuals, performances, and online posts to keep the brand story cohesive and exciting. I excel at translating data into actionable marketing insights and enjoy collaborating across teams to optimize campaigns, drive audience engagement, and deliver measurable results. My experience spans program planning, affiliate marketing, and digital campaigns for beauty and lifestyle brands, underpinned by strong project management and communications skills.

Available to hire

As a hands-on marketing professional and events producer, I led the Black Out Crew in delivering 10+ high-energy cultural and brand events for 500–1,000 attendees, guiding concepts from ideation to on-site execution. I partnered with sponsors and student organizations to bring brand collaborations to life, and I curated event visuals, performances, and online posts to keep the brand story cohesive and exciting.

I excel at translating data into actionable marketing insights and enjoy collaborating across teams to optimize campaigns, drive audience engagement, and deliver measurable results. My experience spans program planning, affiliate marketing, and digital campaigns for beauty and lifestyle brands, underpinned by strong project management and communications skills.

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Experience Level

Intermediate
Intermediate

Language

English
Advanced
Chinese
Intermediate

Work Experience

Digital Intern at Starco Vietnam (Public Group e)
March 1, 2026 - June 1, 2026
Supported media planning and campaign strategy development for product launch campaigns of Shu Uemura and Urban Decay, including audience targeting, channel allocation, and media recommendations. Monitored and optimized digital campaigns across L’Oréal Luxe brands, tracking performance against campaign KPIs and business objectives. Analyzed campaign data and developed weekly/monthly performance reports, translating insights into actionable recommendations. Collaborated with cross-functional teams and client stakeholders to support campaign execution, reporting, and performance reviews.
Affiliate Marketing Intern at PlayAh!
December 1, 2025 - February 1, 2026
Supported TikTok Shop live stream & affiliate operations, including voucher setup, product listing, and creator–seller coordination. Leveraged AI tools to script, produce, and optimize 37 affiliate marketing videos within a 30-day period, generating 50.4M GMV and achieving a peak viewership of 592K views on a single video. Managed 1:1 creator operations for 150+ KOLs, supporting content delivery and GMV performance tracking. Conducted daily data monitoring on posting status and campaign performance to optimize results. Assisted Seller Center & Panca ke CRM operations, including promotions, order tracking, and live stream support.
Communications & Marketing Collaborator at Program “Vững Tại Chính – Sáng Niềm Tin”
September 1, 2025 - December 1, 2025
Supported meetings of MSMEs on business operations, finance, and communication strategies. Facilitated 1:1 mentoring sessions with expert advisors and business owners. Collected enterprise needs and translated them into practical, tailored solutions with measurable outcomes.
Head of Discipline at Black Out Crew
July 1, 2023 - June 1, 2024
Recruited and coordinated 50+ collaborators for FTU's flagship events. Oversaw logistics and backstage operations, solving problems under time pressure. Led cross-functional teams to deliver events on schedule and within budget.

Education

Bachelor of International Economics at Foreign Trade University
January 11, 2030 - June 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services