Hi, I’m Amena Sahmoud. I’m a design-focused professional with experience in UI/UX, branding, and digital campaigns for apps, startups, and nonprofits. I audit and simplify complex user flows, craft mobile-first design systems, and run user interviews and usability tests to shape product requirements. I enjoy collaborating with cross-functional teams to deliver accessible, high-performing designs that tell compelling brand stories. I’m passionate about turning insights into visuals, brand identities, and campaigns across social platforms. I thrive in iterative environments, love learning new tools, and aim to create user experiences and brand experiences that feel intuitive, delightful, and impactful.

Amena Sahmoud

Hi, I’m Amena Sahmoud. I’m a design-focused professional with experience in UI/UX, branding, and digital campaigns for apps, startups, and nonprofits. I audit and simplify complex user flows, craft mobile-first design systems, and run user interviews and usability tests to shape product requirements. I enjoy collaborating with cross-functional teams to deliver accessible, high-performing designs that tell compelling brand stories. I’m passionate about turning insights into visuals, brand identities, and campaigns across social platforms. I thrive in iterative environments, love learning new tools, and aim to create user experiences and brand experiences that feel intuitive, delightful, and impactful.

Available to hire

Hi, I’m Amena Sahmoud. I’m a design-focused professional with experience in UI/UX, branding, and digital campaigns for apps, startups, and nonprofits. I audit and simplify complex user flows, craft mobile-first design systems, and run user interviews and usability tests to shape product requirements. I enjoy collaborating with cross-functional teams to deliver accessible, high-performing designs that tell compelling brand stories.

I’m passionate about turning insights into visuals, brand identities, and campaigns across social platforms. I thrive in iterative environments, love learning new tools, and aim to create user experiences and brand experiences that feel intuitive, delightful, and impactful.

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Language

English
Fluent
Arabic
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Brand Identity & Web Designer at Yellow Duck World
January 1, 2026 - Present
Concept Project: Rebranded a local retail brand end-to-end, designing full visual identity and responsive website from wireframes to high-fidelity Figma prototype; Developed an interactive 'Which Duck Are You?' quiz to gamify product discovery.
Brand Designer at Best Juice
December 1, 2024 - Present
Heritage Brand Refresh: Rebranded a 50-year-old Egyptian juice brand using retro-modern design to balance consumer nostalgia with contemporary relevance; Developed full brand suite: logo, tagline, typography, color palette, patterns, packaging, stationery, outdoor, posters, & social media.
UI/UX Designer at Sahl Pay
June 1, 2024 - February 1, 2026
Independently audited 200+ app services and competitor apps; defined 4 standardized user flows to reduce screen complexity and backtracking; designed reusable screen templates for a mobile-first design system; conducted user interviews, defined product requirements, and ran usability testing on prototypes and live implementations.
Graphic Designer at Sahl Pay
July 1, 2023 - June 1, 2024
Edited & color graded 15 reels from a celebrity campaign shoot with 19M views; produced static campaign graphics from raw imagery; produced 9-reel Ramadan campaign end-to-end — concept to color grade — reaching 640K combined views across platforms; produced 4 posts/week across Instagram, Facebook, and TikTok.
Business/Media Lead at Citrus Circuits Robotics Team
August 1, 2018 - June 1, 2022
Volunteer role leading fundraising and media; Raised $200K annual budget through Fortune 500 sponsors (Boeing, Lockheed Martin, Intuitive Surgical), grants, and local sponsors; Produced 2 Chairman’s Award-winning videos & 2 season recaps; Led a 12-person subteam within a 90-student organization.
Brand Identity Designer at Second Chance Education (Nonprofit)
March 1, 2011 - Present
Brand Identity: Designed logo and complete visual identity system for a nonprofit education initiative.

Education

BA (Dual Award Program) at MSA University / University of Bedfordshire
February 1, 2023 - June 28, 2026
Diploma at Davis Senior High School
August 1, 2018 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Software & Internet, Retail