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I am a dynamic and results-driven Brand Manager and Digital Marketing Specialist with proven expertise in brand strategy, social media management, and content marketing. I excel at building brand identity and driving audience engagement across Instagram, LinkedIn, TikTok, Facebook, and X. I thrive in cross-functional collaboration, influencer marketing, and data-driven campaigns that deliver measurable ROI. My toolkit includes Meta, Google Analytics, Canva, Adobe Creative Suite, and social media management platforms to craft compelling content and optimize performance.…I am a dynamic and results-driven Brand Manager and Digital Marketing Specialist with proven expertise in brand strategy, social media management, and content marketing. I excel at building brand identity and driving audience engagement across Instagram, LinkedIn, TikTok, Facebook, and X. I thrive in cross-functional collaboration, influencer marketing, and data-driven campaigns that deliver measurable ROI. My toolkit includes Meta, Google Analytics, Canva, Adobe Creative Suite, and social media management platforms to craft compelling content and optimize performance.

Shagun Tripathi

Brand Strategist, Copywriter, Social Media Manager, +3

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I am a dynamic and results-driven Brand Manager and Digital Marketing Specialist with proven expertise in brand strategy, social media management, and content marketing. I excel at building brand identity and driving audience engagement across Instagram, LinkedIn, TikTok, Facebook, and X. I thrive in cross-functional collaboration, influencer marketing, and data-driven campaigns that deliver measurable ROI. My toolkit includes Meta, Google Analytics, Canva, Adobe Creative Suite, and social media management platforms to craft compelling content and optimize performance.…I am a dynamic and results-driven Brand Manager and Digital Marketing Specialist with proven expertise in brand strategy, social media management, and content marketing. I excel at building brand identity and driving audience engagement across Instagram, LinkedIn, TikTok, Facebook, and X. I thrive in cross-functional collaboration, influencer marketing, and data-driven campaigns that deliver measurable ROI. My toolkit includes Meta, Google Analytics, Canva, Adobe Creative Suite, and social media management platforms to craft compelling content and optimize performance.

Available to hire

I am a dynamic and results-driven Brand Manager and Digital Marketing Specialist with proven expertise in brand strategy, social media management, and content marketing. I excel at building brand identity and driving audience engagement across Instagram, LinkedIn, TikTok, Facebook, and X.

I thrive in cross-functional collaboration, influencer marketing, and data-driven campaigns that deliver measurable ROI. My toolkit includes Meta, Google Analytics, Canva, Adobe Creative Suite, and social media management platforms to craft compelling content and optimize performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Spanish; Castilian

Intermediate

Work Experience

Brand Manager at GRQ

March 1, 2026 - Present

Lead end-to-end brand strategy and positioning, ensuring consistent brand voice across all digital and offline touchpoints. Develop and execute integrated marketing campaigns spanning social media, content marketing, email marketing, and paid advertising to drive brand awareness and lead generation. Oversee multi-platform social media management (Instagram, LinkedIn, Facebook, TikTok, X), driving audience growth and community engagement. Collaborate with creative, product, and sales teams to align brand messaging with business goals and target audience insights. Monitor brand performance KPIs, campaign analytics, and competitor benchmarking; generate reports and optimize strategies for improved ROI. Manage influencer partnerships and brand collaborations to expand reach and credibility. Drive content calendar planning, creative concept development, and execution of high-impact visual and written content.

Brand Manager at Fishbowls

November 1, 2023 - January 1, 2026

Developed and executed comprehensive brand management strategies to strengthen brand equity and market positioning. Created and managed content across social media platforms (Instagram, Facebook, LinkedIn, TikTok, X) including static posts, video, Stories, and Reels, ensuring alignment with brand identity. Built and maintained brand voice guidelines; led copywriting for web, social media, email campaigns, and digital advertisements. Drove community engagement and audience growth through proactive interaction, trend monitoring, and data-backed content strategies. Executed paid social campaigns (Meta Ads, TikTok Ads, LinkedIn Ads) with a focus on targeting, A/B testing, and conversion optimization. Produced analytics and performance reports; translated insights into actionable improvements across campaigns. Partnered with influencers and brand ambassadors to amplify reach and drive awareness among target demographics.

CAP Associate (Customer Experience & Brand Ambassador) at Amazon

June 1, 2023 - September 1, 2023

Delivered prompt and effective customer support via calls, resolving inquiries and technical issues while representing the Amazon brand. Maintained in-depth product knowledge to provide accurate, personalized solutions and enhance customer satisfaction. Fostered customer loyalty through clear communication, proactive follow-ups, and empathetic brand-aligned engagement. Collaborated with internal teams to ensure seamless issue resolution, consistently meeting and exceeding key performance metrics.

Copywriter & Content Strategist at Arab News

January 1, 2022 - May 1, 2023

Produced high-quality copy for web, social media, email campaigns, and digital advertisements tailored to diverse audiences. Developed and maintained brand voice guidelines; ensured consistency in messaging and tone across all content. Integrated SEO best practices and keyword strategy into written content to improve organic search visibility and traffic. Contributed to content strategy and planning; managed editorial calendar and met tight publication deadlines. Performed proofreading and editing with attention to creative concept development and narrative integrity.