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I am a Winning Creative Director with over two decades of experience leading cross-market campaigns across Europe and the Middle East. I excel at building brands through conceptual thinking, strategic storytelling, and culturally relevant execution. I have a proven track record in developing integrated campaigns across telecom, finance, FMCG, tech, and real estate, while leading and mentoring high-performing creative teams. I graduated from the Bauer Institute (Milan) and Istituto Superiore di Comunicazione (Milan), and hold a postgraduate degree from the European Institute of Design (Milan).…I am a Winning Creative Director with over two decades of experience leading cross-market campaigns across Europe and the Middle East. I excel at building brands through conceptual thinking, strategic storytelling, and culturally relevant execution. I have a proven track record in developing integrated campaigns across telecom, finance, FMCG, tech, and real estate, while leading and mentoring high-performing creative teams. I graduated from the Bauer Institute (Milan) and Istituto Superiore di Comunicazione (Milan), and hold a postgraduate degree from the European Institute of Design (Milan).

Youssef Mekachar

Creative Director, Art Director, Designer, +2

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I am a Winning Creative Director with over two decades of experience leading cross-market campaigns across Europe and the Middle East. I excel at building brands through conceptual thinking, strategic storytelling, and culturally relevant execution. I have a proven track record in developing integrated campaigns across telecom, finance, FMCG, tech, and real estate, while leading and mentoring high-performing creative teams. I graduated from the Bauer Institute (Milan) and Istituto Superiore di Comunicazione (Milan), and hold a postgraduate degree from the European Institute of Design (Milan).…I am a Winning Creative Director with over two decades of experience leading cross-market campaigns across Europe and the Middle East. I excel at building brands through conceptual thinking, strategic storytelling, and culturally relevant execution. I have a proven track record in developing integrated campaigns across telecom, finance, FMCG, tech, and real estate, while leading and mentoring high-performing creative teams. I graduated from the Bauer Institute (Milan) and Istituto Superiore di Comunicazione (Milan), and hold a postgraduate degree from the European Institute of Design (Milan).

Available to hire

I am a Winning Creative Director with over two decades of experience leading cross-market campaigns across Europe and the Middle East. I excel at building brands through conceptual thinking, strategic storytelling, and culturally relevant execution.

I have a proven track record in developing integrated campaigns across telecom, finance, FMCG, tech, and real estate, while leading and mentoring high-performing creative teams. I graduated from the Bauer Institute (Milan) and Istituto Superiore di Comunicazione (Milan), and hold a postgraduate degree from the European Institute of Design (Milan).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

Italian

Fluent

Work Experience

Regional Creative Director at Adcreators MENA

January 1, 2025 - Present

Leading integrated brand and digital campaigns across GCC markets.

Creative Director at M&C Saatchi – Iraq

January 1, 2022 - December 31, 2024

Directed creative strategy and campaign execution for Asiacell and other national brands. Managed multilingual teams across borders, ensuring consistency and cultural relevance. Introduced modern visual storytelling and digital-first thinking to legacy campaigns.

Creative Director at Grey Worldwide

January 1, 2012 - December 31, 2020

Spearheaded brand strategy and campaigns for clients including: Nadec, HP, Cisco, GIB Bank (meem), Microsoft, Cayan Group, Daikin, ESPA. Elevated Grey’s creative reputation through award-winning work across digital, TV, and OOH.

Creative Director at Y&R (Young & Rubicam)

January 1, 2004 - December 31, 2012

Directed high-impact campaigns for Mobily, Safi Danone (Activia), Al Rajhi Bank, BAE Systems, Saudi British Bank (HSBC). Key contributor to strategic brand planning, new business wins, and long-term client retention.

Creative Director at Baseline Advertising

January 1, 2002 - December 31, 2004

Led the creative department and managed key accounts such as Almarai. Delivered fully integrated campaigns across ATL and BTL touchpoints.

Senior Art Director at Diorama Web

January 1, 2000 - December 31, 2002

Oversaw early-stage digital design and web advertising for European clients.

Art Director at Tetraedro

January 1, 1999 - December 31, 2000

Began career developing brand identities and conceptual print work for boutique agency clients.