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Hi there! I’m Grace Foley Smith—a designer and creative director with deep experience in web design, digital experiences, and brand development.\n\nFor the past three years I’ve run my own design practice, guiding clients through every stage of the creative process—from brand strategy and visual direction to full website design and digital rollout. I’m known for a collaborative, detail-oriented approach and for crafting modern, scalable solutions across web, product, and social media.…Hi there! I’m Grace Foley Smith—a designer and creative director with deep experience in web design, digital experiences, and brand development.\n\nFor the past three years I’ve run my own design practice, guiding clients through every stage of the creative process—from brand strategy and visual direction to full website design and digital rollout. I’m known for a collaborative, detail-oriented approach and for crafting modern, scalable solutions across web, product, and social media.

Grace Foley Smith

Graphic Designer, Creative Director, Web Designer, +2

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Hi there! I’m Grace Foley Smith—a designer and creative director with deep experience in web design, digital experiences, and brand development.\n\nFor the past three years I’ve run my own design practice, guiding clients through every stage of the creative process—from brand strategy and visual direction to full website design and digital rollout. I’m known for a collaborative, detail-oriented approach and for crafting modern, scalable solutions across web, product, and social media.…Hi there! I’m Grace Foley Smith—a designer and creative director with deep experience in web design, digital experiences, and brand development.\n\nFor the past three years I’ve run my own design practice, guiding clients through every stage of the creative process—from brand strategy and visual direction to full website design and digital rollout. I’m known for a collaborative, detail-oriented approach and for crafting modern, scalable solutions across web, product, and social media.

Available to hire

Hi there! I’m Grace Foley Smith—a designer and creative director with deep experience in web design, digital experiences, and brand development.\n\nFor the past three years I’ve run my own design practice, guiding clients through every stage of the creative process—from brand strategy and visual direction to full website design and digital rollout. I’m known for a collaborative, detail-oriented approach and for crafting modern, scalable solutions across web, product, and social media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Graphic Designer at BrandRPM

August 1, 2017 - July 31, 2018

Graphic designer focusing on screenprint design, embroidery design, and marketing materials; used Adobe Suite, Corel Draw, and vinyl cutter software.

Graphic Designer and Product Developer at Bengal Fox

May 1, 2017 - August 31, 2018

Social media graphics, product design, packaging, marketing materials, and photo editing; used Illustrator, Photoshop, InDesign, and After Effects.

Digital Designer at City Furniture

August 1, 2018 - August 31, 2021

Email design, web asset design, social media graphics, marketing material, print deliverables, and photo editing; used Sketch, Illustrator, Photoshop, InDesign, and After Effects.

Senior Digital Designer at Mitchell Gold & Bob Williams

August 1, 2021 - August 31, 2023

Creation and implementation of responsive CMS web components through cross-functional work with developers. Management of designers, design process and software maintenance, with use of Sketch, Figma, Illustrator, Photoshop, InDesign, and After Effects.

Owner at Lucca Lily Design Collective

August 1, 2023 - Present

Owner of creative studio specializing in brand identity, web design, and digital/print experiences. Led end-to-end development of custom websites, including UX strategy, UI design, and responsive builds in collaboration with developers. Managed client relationships, project scopes, and creative direction across branding, website design, email marketing, and social media content. Oversaw contract designers and ensured consistent, high-quality output across all deliverables. Daily tools included Figma, Sketch, Illustrator, Photoshop, InDesign, and After Effects.