I am a senior brand and business leader with over 15 years of experience driving growth in the CPG and beauty sectors. My work has involved launching award-winning innovations and developing strategies that resonate with consumers. I am currently focusing on brand innovation and helping companies to leverage market insights for delivering impactful products.…

Anna Wilson

I am a senior brand and business leader with over 15 years of experience driving growth in the CPG and beauty sectors. My work has involved launching award-winning innovations and developing strategies that resonate with consumers. I am currently focusing on brand innovation and helping companies to leverage market insights for delivering impactful products.…

Available to hire

I am a senior brand and business leader with over 15 years of experience driving growth in the CPG and beauty sectors. My work has involved launching award-winning innovations and developing strategies that resonate with consumers. I am currently focusing on brand innovation and helping companies to leverage market insights for delivering impactful products.

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Work Experience

Director of Brand Innovation & Creative Strategy at French Transit
July 1, 2025 - Present
Led product innovation and retail strategy for two distinct CPG brands, driving growth and competitive differentiation through cross-functional alignment.
Women's Category Lead & Product Manager at Ripple Junction
October 1, 2021 - January 1, 2025
Grew women's category significantly, generating $2M in incremental revenue by identifying demand signals and optimizing product mix.
Associate Brand Manager at Perfetti Van Melle
July 1, 2019 - October 1, 2021
Managed portfolio of over $50M, launching 15+ products through consumer insights and innovative retail strategies.
Associate Brand Manager at Rust-Oleum
June 1, 2018 - July 1, 2019
Drove global brand expansion and engagement, adapting strategies for multiple international markets.
Brand Strategy & Innovation Consultant at ABW LLC
February 1, 2018 - Present
Provided fractional brand strategy focusing on consumer positioning and retail launch for various CPG and beauty brands.
Global Manager Design & Product Development at Paris Presents
April 1, 2016 - February 1, 2018
Oversaw product development and market strategies for retail-focused product lines.

Education

BA at University of Cincinnati School of Design, Art, Architecture & Planning (DAAP)
January 1, 2008 - January 1, 2012
Further Education at University of Chicago | Booth School of Business
January 1, 2016 - January 1, 2017
BA at University of Cincinnati School of Design, Art, Architecture & Planning (DAAP)
January 1, 2012 - January 1, 2012
Further Education at University of Chicago | Booth School of Business
January 1, 2017 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Healthcare
    French Transit

    Lead brand strategy & full commercial execution for MyChelle & Crystal across product, packaging, channel & retail

    Drove launch of MyChelle’s Ageless Daily UV Defense Moisturizer & Cloudberry Soft Cream into 500+ Whole Foods doors

    Secured national distribution for 2 new Roll-On Crystal SKUs across major natural & mass channels

    Streamlined agency briefing & approval processes, reducing packaging time-to-market