I'm Katia Freire, a Creative Director with a passion for Art Direction and storytelling. I have extensive experience in advertising and marketing, leading creative teams and developing campaigns across traditional and digital channels. I thrive on shaping brand identities and visual language, guiding art direction from concept to production, and delivering impactful campaigns for diverse brands. I enjoy collaborating with multidisciplinary teams and mentoring talent to bring bold ideas to life.

Katia Freire

I'm Katia Freire, a Creative Director with a passion for Art Direction and storytelling. I have extensive experience in advertising and marketing, leading creative teams and developing campaigns across traditional and digital channels. I thrive on shaping brand identities and visual language, guiding art direction from concept to production, and delivering impactful campaigns for diverse brands. I enjoy collaborating with multidisciplinary teams and mentoring talent to bring bold ideas to life.

Available to hire

I’m Katia Freire, a Creative Director with a passion for Art Direction and storytelling. I have extensive experience in advertising and marketing, leading creative teams and developing campaigns across traditional and digital channels.

I thrive on shaping brand identities and visual language, guiding art direction from concept to production, and delivering impactful campaigns for diverse brands. I enjoy collaborating with multidisciplinary teams and mentoring talent to bring bold ideas to life.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Creative Director at Freelance
January 1, 2024 - December 31, 2026
Development of digital campaigns and communication pieces for social networks of brands such as Bajamar, Village, Despecho.
Communications Director at Ministerio de Inclusión Económica y Social (MIES)
January 1, 2024 - Present
Responsible for the development of communication campaigns for social networks, image manuals, supervision of commercials and audiovisual pieces, supervision of the use of the image by official institutions added to MIES.
Government Image Director at Presidencia de la República del Ecuador
January 1, 2021 - December 31, 2024
Responsible for the development of communication campaigns for social networks, image manuals, supervision of commercials and audiovisual pieces, supervision of the use of the image by official institutions.
Creative Art Director at Lettera
January 1, 2019 - December 31, 2021
Guillermo Lasso 2021 Presidential Campaign. Responsible for the development of creative content for social networks, image manuals for printed media, social networks, supervision of commercials and audiovisual pieces, coordination of printed pieces with suppliers.
Art Director at Paper
January 1, 2019 - December 31, 2019
Editorial design and conceptualization of campaigns for RioStore, Baby Center, Cepam, Fundación Mujer&mujer.
Digital Creative Director at Grupo Performance
January 1, 2017 - December 31, 2019
Development of digital campaigns and communication pieces for social networks of brands such as Grupo El Rosado, Burger King, Dipaso.
Graphic Designer at Ogilvy (Guayaquil)
January 1, 2015 - December 31, 2017
Art direction and creativity for campaigns for brands such as Claro, Novacero, Colineal.
Art Director at Grupo Integral KommuniK
January 1, 2010 - December 31, 2015
Art direction and creativity for campaigns of brands such as Tips, Riostore, Hispana Seguros.

Education

Degree in Advertising Graphic Design at Escuela Superior Politécnica del Litoral
January 1, 2001 - January 1, 2010
Layout Designer at J. Walter Thompson (JWT)
January 1, 2007 - December 31, 2009
Postgraduate in Creative Writing at Escuela Superior de Creativos Publicitarios
January 1, 2012 - December 31, 2012
Postgraduate in Creative Planning at Escuela Superior de Creativos Publicitarios
January 1, 2012 - December 31, 2012
Master in Brand Design and Brand Management at Escuela Superior Politécnica del Litoral
January 1, 2016 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Government, Retail, Software & Internet