Available to hire
I’m Katia Freire, a Creative Director with a passion for Art Direction and storytelling. I have extensive experience in advertising and marketing, leading creative teams and developing campaigns across traditional and digital channels.
I thrive on shaping brand identities and visual language, guiding art direction from concept to production, and delivering impactful campaigns for diverse brands. I enjoy collaborating with multidisciplinary teams and mentoring talent to bring bold ideas to life.
Experience Level
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Digital Creative Director at Freelance
January 1, 2024 - December 31, 2026Development of digital campaigns and communication pieces for social networks of brands such as Bajamar, Village, Despecho.
Communications Director at Ministerio de Inclusión Económica y Social (MIES)
January 1, 2024 - PresentResponsible for the development of communication campaigns for social networks, image manuals, supervision of commercials and audiovisual pieces, supervision of the use of the image by official institutions added to MIES.
Government Image Director at Presidencia de la República del Ecuador
January 1, 2021 - December 31, 2024Responsible for the development of communication campaigns for social networks, image manuals, supervision of commercials and audiovisual pieces, supervision of the use of the image by official institutions.
Creative Art Director at Lettera
January 1, 2019 - December 31, 2021Guillermo Lasso 2021 Presidential Campaign. Responsible for the development of creative content for social networks, image manuals for printed media, social networks, supervision of commercials and audiovisual pieces, coordination of printed pieces with suppliers.
Art Director at Paper
January 1, 2019 - December 31, 2019Editorial design and conceptualization of campaigns for RioStore, Baby Center, Cepam, Fundación Mujer&mujer.
Digital Creative Director at Grupo Performance
January 1, 2017 - December 31, 2019Development of digital campaigns and communication pieces for social networks of brands such as Grupo El Rosado, Burger King, Dipaso.
Graphic Designer at Ogilvy (Guayaquil)
January 1, 2015 - December 31, 2017Art direction and creativity for campaigns for brands such as Claro, Novacero, Colineal.
Art Director at Grupo Integral KommuniK
January 1, 2010 - December 31, 2015Art direction and creativity for campaigns of brands such as Tips, Riostore, Hispana Seguros.
Education
Degree in Advertising Graphic Design at Escuela Superior Politécnica del Litoral
January 1, 2001 - January 1, 2010Layout Designer at J. Walter Thompson (JWT)
January 1, 2007 - December 31, 2009Postgraduate in Creative Writing at Escuela Superior de Creativos Publicitarios
January 1, 2012 - December 31, 2012Postgraduate in Creative Planning at Escuela Superior de Creativos Publicitarios
January 1, 2012 - December 31, 2012Master in Brand Design and Brand Management at Escuela Superior Politécnica del Litoral
January 1, 2016 - December 31, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Government, Retail, Software & Internet
Experience Level
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