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I am James Honnan-Mellett, a client service lead with 13+ years delivering end-to-end, integrated campaigns for complex global matrix organizations (JLR, BAT, Toyota). I bridge the gap between strategic intent and operational delivery, managing £5m+ budgets and cross-functional teams, and I consistently drive process improvements and ROI through data-led decision making. Since leaving T&P Group (WPP), I’ve taken on short-term freelance contracts while seeking permanent Senior Client Lead roles, working with clients such as Team GB, England Boxing, the Inspire Institute of Sport, Oscar Dean Eyewear and Primo Diamonds. My core strengths include audience analysis and growth strategy, brand identity design, product design & launch strategy, content strategy & production, and website optimization.…I am James Honnan-Mellett, a client service lead with 13+ years delivering end-to-end, integrated campaigns for complex global matrix organizations (JLR, BAT, Toyota). I bridge the gap between strategic intent and operational delivery, managing £5m+ budgets and cross-functional teams, and I consistently drive process improvements and ROI through data-led decision making. Since leaving T&P Group (WPP), I’ve taken on short-term freelance contracts while seeking permanent Senior Client Lead roles, working with clients such as Team GB, England Boxing, the Inspire Institute of Sport, Oscar Dean Eyewear and Primo Diamonds. My core strengths include audience analysis and growth strategy, brand identity design, product design & launch strategy, content strategy & production, and website optimization.

James Honnan-Mellett

Project Manager, Production Manager, Executive Producer, +1

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I am James Honnan-Mellett, a client service lead with 13+ years delivering end-to-end, integrated campaigns for complex global matrix organizations (JLR, BAT, Toyota). I bridge the gap between strategic intent and operational delivery, managing £5m+ budgets and cross-functional teams, and I consistently drive process improvements and ROI through data-led decision making. Since leaving T&P Group (WPP), I’ve taken on short-term freelance contracts while seeking permanent Senior Client Lead roles, working with clients such as Team GB, England Boxing, the Inspire Institute of Sport, Oscar Dean Eyewear and Primo Diamonds. My core strengths include audience analysis and growth strategy, brand identity design, product design & launch strategy, content strategy & production, and website optimization.…I am James Honnan-Mellett, a client service lead with 13+ years delivering end-to-end, integrated campaigns for complex global matrix organizations (JLR, BAT, Toyota). I bridge the gap between strategic intent and operational delivery, managing £5m+ budgets and cross-functional teams, and I consistently drive process improvements and ROI through data-led decision making. Since leaving T&P Group (WPP), I’ve taken on short-term freelance contracts while seeking permanent Senior Client Lead roles, working with clients such as Team GB, England Boxing, the Inspire Institute of Sport, Oscar Dean Eyewear and Primo Diamonds. My core strengths include audience analysis and growth strategy, brand identity design, product design & launch strategy, content strategy & production, and website optimization.

Available to hire

I am James Honnan-Mellett, a client service lead with 13+ years delivering end-to-end, integrated campaigns for complex global matrix organizations (JLR, BAT, Toyota). I bridge the gap between strategic intent and operational delivery, managing £5m+ budgets and cross-functional teams, and I consistently drive process improvements and ROI through data-led decision making.

Since leaving T&P Group (WPP), I’ve taken on short-term freelance contracts while seeking permanent Senior Client Lead roles, working with clients such as Team GB, England Boxing, the Inspire Institute of Sport, Oscar Dean Eyewear and Primo Diamonds. My core strengths include audience analysis and growth strategy, brand identity design, product design & launch strategy, content strategy & production, and website optimization.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Business Director - European Launch Campaigns at T&P Group (Part of WPP)

October 1, 2025 - April 30, 2026

Spearheaded the European go-to-market strategy for Toyota Hilux (Commercial/Utility) and BZ4X + Yaris (EV); managed multi-market delivery across 20+ markets with a £3m operational budget. Directed a cross-functional studio team of 8 and implemented agile resource allocation and quarterly forecasting to ensure on-time delivery and profitability.

Business Director & Team Lead - Global & Western Europe at Spark44 (Accenture Song) on BAT

April 1, 2022 - October 1, 2025

Architected and scaled a fully integrated in-house studio (25 FTEs) within a hub-and-spoke model to deliver 5,000+ compliant assets yearly across UK and European markets. Oversaw agile production lifecycles, reducing asset revision cycles by 50% and speed-to-market by 35%. Led global campaigns and toolkits for BAT brands (Vuse, Velo, McLaren F1, Tomorrowland), ensuring legal, safety and regulatory standards across markets, while driving ROI and performance reporting to senior sponsors.

Senior Global Editorial Director at Spark44 (Part of Accenture Song)

March 1, 2014 - April 30, 2022

Global Launch Execution: Led content strategy and creative execution for Jaguar Land Rover and Jaguar Racing global social media, supporting launches and mid-cycle refreshes across 20+ markets. Partnered with JLR Marketing, Design & Engineering to ensure technical accuracy and regulatory compliance; delivered high-volume asset production (12k+ annually) and fostered strong cross-functional collaboration with external partners such as James Bond, Wimbledon, and Invictus Games. Transformed the production model to a proactive, efficiency-driven engine, reducing costs by 40% and increasing delivery output by 70% over three years; established embedded workflows to accelerate approvals and asset QA.