Available to hire
I am an SEO/GEO & digital marketing leader with 10+ years of experience building search, content, technical SEO, and demand generation programs that connect organic visibility to pipeline, revenue, and customer acquisition. I translate complex search and performance data into clear strategy, operating models, and team execution against measurable KPIs. I work cross-functionally to align initiatives with business growth objectives and lead teams to deliver measurable impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Sr. SEO & Digital Marketing Manager at Sol-Ark, LLC
January 1, 2024 - June 1, 2026Built customer lead acquisition strategy across SEO/GEO, content, email, event, print, and ORM, aligning channel execution to OKRs. Increased MQL pipeline 60% while improving lead capture through customer intent, Technical SEO, topical entity strategy, content marketing strategy, and form optimization. Partnered with cross-functional leadership to align KPIs with business growth objectives and improve reporting clarity across acquisition programs. Led and developed a 5-person marketing team across SEO, content, and digital channels.
Sr. SEO Strategist at Perficient, Inc
September 1, 2021 - November 1, 2023Led enterprise SEO strategy across complex digital ecosystems for Fortune 500 clients. Built data-driven growth frameworks connecting Technical SEO, content strategy, UX, product discoverability, and marketplace conversion performance. Partnered with cross-functional teams (UX and content) to implement scalable marketing solutions.
VP of Ecommerce at The Integer Group, Omnicom
August 1, 2018 - September 1, 2021Led SEO, Amazon Ads, Amazon SEO, and digital shelf optimization strategy for large retail consumer brands. Combined Amazon SEO, Amazon Ads, Merchant Center, and content strategy to improve product visibility and organic revenue performance. Achieved 4x ROAS through Amazon Ads and Amazon SEO execution strategies. Built frameworks for PDP/category optimization, product discoverability, and marketplace conversion.
Digital Marketing Manager at Hero Pet Brands
May 1, 2015 - August 1, 2018Owned integrated digital marketing for ecommerce growth across pet retail marketplaces. Developed and executed digital marketing strategies across SEO, Google Ads, Amazon Ads, Amazon marketplace campaigns, and content optimization. Increased organic sales 120% across Amazon, Walmart, and Chewy. Improved Amazon SEO, product discoverability, PDP/category conversion, and targeted campaign performance.
Director of Search Strategy at Rockfish Digital
November 1, 2011 - April 1, 2015Built and led SEO and Amazon search strategy capabilities for brand and retail clients. Built SEO and website content strategy, paid search, UX, experiential product design, marketplace visibility. Developed SEO and content frameworks to improve product visibility, online engagement, search relevance, and digital shelf performance across client brands. Managed, mentored, and educated search specialists and translated search strategy for cross-functional client teams.
Education
MA at University of Wisconsin - Milwaukee
January 11, 2030 - June 29, 2026BA at University of Wisconsin - La Crosse
January 11, 2030 - June 29, 2026Qualifications
Industry Experience
Energy & Utilities, Retail, Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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