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Hello! I’m Belén Ladaga. With over 10 years of experience in the design field and a background in communications sciences, my work revolves around finding the perfect balance between aesthetics and functionality. As a leader, I enjoy amplifying the individual talents within my team and delving deep into understanding each person to enhance their skills. Work Hard, Play Hard and Be Nice To People.…Hello! I’m Belén Ladaga. With over 10 years of experience in the design field and a background in communications sciences, my work revolves around finding the perfect balance between aesthetics and functionality. As a leader, I enjoy amplifying the individual talents within my team and delving deep into understanding each person to enhance their skills. Work Hard, Play Hard and Be Nice To People.

Belén Ladaga

Creative Director, Art Director, Brand Strategist, +2

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Hello! I’m Belén Ladaga. With over 10 years of experience in the design field and a background in communications sciences, my work revolves around finding the perfect balance between aesthetics and functionality. As a leader, I enjoy amplifying the individual talents within my team and delving deep into understanding each person to enhance their skills. Work Hard, Play Hard and Be Nice To People.…Hello! I’m Belén Ladaga. With over 10 years of experience in the design field and a background in communications sciences, my work revolves around finding the perfect balance between aesthetics and functionality. As a leader, I enjoy amplifying the individual talents within my team and delving deep into understanding each person to enhance their skills. Work Hard, Play Hard and Be Nice To People.

Available to hire

Hello! I’m Belén Ladaga. With over 10 years of experience in the design field and a background in communications sciences, my work revolves around finding the perfect balance between aesthetics and functionality.

As a leader, I enjoy amplifying the individual talents within my team and delving deep into understanding each person to enhance their skills. Work Hard, Play Hard and Be Nice To People.

Skills

Branding

Experience Level

Branding

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Branding Teacher at Istmo

January 1, 2026 - Present

Branding program lead; Branding Teacher at Istmo LatAm-based creative hub, heading the branding program and helping creators and founders develop strategic brand foundations that are visually compelling.

Sr. Art Director at Wunderman Thompson (VML)

January 1, 2022 - January 1, 2023

As part of the PMI team, specializing in vaporizers and e-cigarettes, the role encompassed designing brand manuals and social media toolkits for campaigns. Developed and sketched new proposals for campaigns, managed paid media campaigns, and created social media content in line with brand guidelines.

Head of Art at Wunderman Thompson (VML)

January 1, 2021 - January 1, 2022

As head of the art team for the PMI account, duties included daily scheduling, budget estimation, team management, pitching, and articulating design choices in client meetings. Managed brand manuals and guidelines for products, along with the global brand. Implemented client feedback rounds.

Creative Director at JumpSeat

January 1, 2019 - Present

Partnered with the Leadership team to develop and implement a comprehensive strategy for their art capability in alignment with the business goals. Developed and documented SOPs for creative design processes, ensuring efficiency and consistency. Oversaw freelance performance and led work force management in the art department.

Brand Manager at Laboratorio Fundación

January 1, 2016 - January 1, 2021

As brand manager, tasked with planning and executing campaigns, organizing corporate events, overseeing corporate social responsibility programs, enhancing communication practices, and designing and producing brand manuals. Identified a lack of cohesive branding and initiated development of their inaugural brand manual to lay the foundation for a robust brand strategy.