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I'm Bihan Li, a product & UX designer focused on translating complex workflows into intuitive experiences across mobile, web, SaaS, and design systems. Based in Queens, NY and Arlington, VA, I thrive in fast-moving, high-ownership environments and enjoy shaping products that people love to use. I excel at end-to-end product design, collaborating with cross-functional teams, building and maintaining design systems, and driving brand evolution from concept to launch. I value clear communication, evidence-based decisions, and measurable impact.…I'm Bihan Li, a product & UX designer focused on translating complex workflows into intuitive experiences across mobile, web, SaaS, and design systems. Based in Queens, NY and Arlington, VA, I thrive in fast-moving, high-ownership environments and enjoy shaping products that people love to use. I excel at end-to-end product design, collaborating with cross-functional teams, building and maintaining design systems, and driving brand evolution from concept to launch. I value clear communication, evidence-based decisions, and measurable impact.

Bihan Li

Product Designer, UX Designer, Designer, +1

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I'm Bihan Li, a product & UX designer focused on translating complex workflows into intuitive experiences across mobile, web, SaaS, and design systems. Based in Queens, NY and Arlington, VA, I thrive in fast-moving, high-ownership environments and enjoy shaping products that people love to use. I excel at end-to-end product design, collaborating with cross-functional teams, building and maintaining design systems, and driving brand evolution from concept to launch. I value clear communication, evidence-based decisions, and measurable impact.…I'm Bihan Li, a product & UX designer focused on translating complex workflows into intuitive experiences across mobile, web, SaaS, and design systems. Based in Queens, NY and Arlington, VA, I thrive in fast-moving, high-ownership environments and enjoy shaping products that people love to use. I excel at end-to-end product design, collaborating with cross-functional teams, building and maintaining design systems, and driving brand evolution from concept to launch. I value clear communication, evidence-based decisions, and measurable impact.

Available to hire

I’m Bihan Li, a product & UX designer focused on translating complex workflows into intuitive experiences across mobile, web, SaaS, and design systems. Based in Queens, NY and Arlington, VA, I thrive in fast-moving, high-ownership environments and enjoy shaping products that people love to use.

I excel at end-to-end product design, collaborating with cross-functional teams, building and maintaining design systems, and driving brand evolution from concept to launch. I value clear communication, evidence-based decisions, and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Designer at Fly E-Bike

September 1, 2023 - Present

End-to-end design of Fly E-Bike's digital product line spanning a consumer mobile app and internal SaaS, serving customers, store staff, operations, and finance. Transformed fragmented workflows (rent-to-own, KYC verification, flex rental, in-store payments, inventory, order management) into cohesive, intuitive experiences; reduced rental order processing time by 77–82% and quarterly finance workload by 87%. Delivered polished flows, wireframes, high-fidelity comps, and production-ready assets for mobile and web; collaborated with engineering to ensure smooth handoffs. Built a Figma-based design system to speed iteration; conducted 30+ usability tests to validate prototypes. Led a post-IPO rebrand (logo redesign, brand book) to maintain consistency across digital products, marketing touchpoints, and retail environments. Managed design budget and optimized retail fixture sourcing to cut per-store rebuild-out costs by 70% via modular systems.

Game UX Designer at Ort or Game

May 1, 2021 - July 1, 2022

Built and iterated gameplay prototypes in Unity through playtesting, transforming concepts into validated experiences that helped secure $1M in early-stage investment.

UX Designer Intern at City DNA

August 1, 2020 - December 1, 2020

Redesigned the UI/UX across mobile and admin interfaces for two urban research tools; improved data collection efficiency and visualization clarity; collaborated with cross-functional teams to translate user needs into practical interfaces.