I’m a psychology-trained digital marketer with Google Digital Marketing certificates, focused on using behavioral insights to grow audiences and craft authentic brands. I’ve built content strategies, translated data into engaging narratives, and driven measurable results for diverse audiences. I’m excited to help brands show up authentically online and support a fast-moving team with reliability, creative input, and a proactive mindset. I’ve led campus-wide events, delivered research for international audiences, and managed end-to-end client relationships. My passion is creating content that connects people to brands in meaningful ways, and I thrive when collaborating across teams to land creative ideas that move the needle.

Katie Macasa

I’m a psychology-trained digital marketer with Google Digital Marketing certificates, focused on using behavioral insights to grow audiences and craft authentic brands. I’ve built content strategies, translated data into engaging narratives, and driven measurable results for diverse audiences. I’m excited to help brands show up authentically online and support a fast-moving team with reliability, creative input, and a proactive mindset. I’ve led campus-wide events, delivered research for international audiences, and managed end-to-end client relationships. My passion is creating content that connects people to brands in meaningful ways, and I thrive when collaborating across teams to land creative ideas that move the needle.

Available to hire

I’m a psychology-trained digital marketer with Google Digital Marketing certificates, focused on using behavioral insights to grow audiences and craft authentic brands. I’ve built content strategies, translated data into engaging narratives, and driven measurable results for diverse audiences. I’m excited to help brands show up authentically online and support a fast-moving team with reliability, creative input, and a proactive mindset.

I’ve led campus-wide events, delivered research for international audiences, and managed end-to-end client relationships. My passion is creating content that connects people to brands in meaningful ways, and I thrive when collaborating across teams to land creative ideas that move the needle.

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Language

English
Fluent

Work Experience

Concierge & Community Liaison at Oakmont Senior Living
October 1, 2024 - February 1, 2025
Served as the primary front-facing brand representative, maintaining a warm and consistent voice across all resident and visitor interactions. Coordinated cross-departmental communications and managed competing priorities in a fast-paced environment.
Tarot Reader & Brand Builder at Sunlight of the Spirit
October 1, 2023 - September 30, 2024
Built a personal service brand from zero. Curated a brand voice, content presence, and visual identity. Increased client bookings by 346% within 6 months. Wrote all client-facing copy and managed client relationships end-to-end.
Paper Presenter at SSEA International Conference
June 1, 2023 - June 1, 2023
Developed and delivered original research to an international audience, directly analogous to thought leadership content creation.
Lead Organizer at Sac State Happiness Day
March 1, 2023 - March 31, 2023
Conceived, planned, and executed the campus-wide Happiness Day, coordinating cross-team collaboration and community engagement from the ground up.
Specialized Respite Caregiver at College Nannies + Sitters
August 1, 2018 - July 1, 2021
Adapted communication style and approach to the diverse needs of families and age groups across a three-year tenure. Built long-term client relationships through consistency, reliability, and attentiveness.

Education

B.A. in Psychology at California State University, Sacramento
January 11, 2030 - May 1, 2024

Qualifications

Google Career Certificates — Digital Marketing & E-Commerce
January 11, 2030 - June 29, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Other