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Upasna Barath is a writer and social media strategist. She is the author of the novel Comedic Timing (831 Stories), a McNally Jackson bestseller featured in Vogue, the Wall Street Journal and The Strategist, and her editorial and branded work has appeared with Hinge x Dazed, Vogue Book Club and Dil Mil. She builds and runs social presences end to end — content calendars, copywriting, multiplatform content and strategies built from measurable KPIs — and has grown engagement and audience across Instagram and TikTok for the brands she's worked with.…Upasna Barath is a writer and social media strategist. She is the author of the novel Comedic Timing (831 Stories), a McNally Jackson bestseller featured in Vogue, the Wall Street Journal and The Strategist, and her editorial and branded work has appeared with Hinge x Dazed, Vogue Book Club and Dil Mil. She builds and runs social presences end to end — content calendars, copywriting, multiplatform content and strategies built from measurable KPIs — and has grown engagement and audience across Instagram and TikTok for the brands she's worked with.

Upasana Barath

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Upasna Barath is a writer and social media strategist. She is the author of the novel Comedic Timing (831 Stories), a McNally Jackson bestseller featured in Vogue, the Wall Street Journal and The Strategist, and her editorial and branded work has appeared with Hinge x Dazed, Vogue Book Club and Dil Mil. She builds and runs social presences end to end — content calendars, copywriting, multiplatform content and strategies built from measurable KPIs — and has grown engagement and audience across Instagram and TikTok for the brands she's worked with.…Upasna Barath is a writer and social media strategist. She is the author of the novel Comedic Timing (831 Stories), a McNally Jackson bestseller featured in Vogue, the Wall Street Journal and The Strategist, and her editorial and branded work has appeared with Hinge x Dazed, Vogue Book Club and Dil Mil. She builds and runs social presences end to end — content calendars, copywriting, multiplatform content and strategies built from measurable KPIs — and has grown engagement and audience across Instagram and TikTok for the brands she's worked with.

Available to hire

Upasna Barath is a writer and social media strategist. She is the author of the novel Comedic Timing (831 Stories), a McNally Jackson bestseller featured in Vogue, the Wall Street Journal and The Strategist, and her editorial and branded work has appeared with Hinge x Dazed, Vogue Book Club and Dil Mil. She builds and runs social presences end to end — content calendars, copywriting, multiplatform content and strategies built from measurable KPIs — and has grown engagement and audience across Instagram and TikTok for the brands she’s worked with.

Skills

Copywriting

Branding

Podcast Production

Experience Level

Copywriting

Expert

Branding

Expert

Podcast Production

Expert

Language

English

Fluent

Work Experience

Communications Strategy Lead at The Turnaway Project

March 1, 2026 - Present

Developed and executed comprehensive communications and social media strategy; audience growth on Instagram 4.9% and TikTok 900% within 90 days; led theater and cultural partnerships; managed campus activations; monitored abortion restriction changes; mentoring social media intern; oversaw influencer amplification strategy on a $20,000 budget.

Social Media Strategist at Chat With Charley

May 1, 2025 - July 31, 2025

Conducted social media audit; developed strategy; produced multiplatform content; achieved 484% increase in impressions and 842% increase in engagements; video views >19K; grew TikTok by 343% and Instagram by 37%; monthly performance reports; optimized content formats.

Director, Social Media at Teach For America

October 1, 2022 - June 30, 2025

Strategized, developed and produced content for TFA’s social channels; built relationships with influencers and content creators; oversaw content development with One Day; implemented a March 2023 social strategy; increased Instagram engagement 281.8% and follower growth; launched Teacher Appreciation Week campaign; improved overall impressions and engagements.

Writer at Freelance

June 1, 2015 - Present

Author of Comedic Timing (831 Stories), a McNally Jackson bestseller; editorial and branded content rooted in emotional clarity and cultural nuance; develops narrative audio and podcast content; ghostwrites for high-profile clients; focus on character-driven storytelling, structural precision and thematic cohesion.