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I am a professional writer and editor with newsroom training at the New Zealand Herald and more than twenty years’ experience across journalism, copywriting, marketing, and business communications. I’m currently a founder and ghostwriter producing executive content daily — LinkedIn articles, a subscriber newsletter, and long-form essays on Substack and Medium. I’m a native English speaker from New Zealand, detail-oriented and comfortable with style guides and rubric-based evaluation, and I bring a trauma-informed counselling qualification to sensitive topics.…I am a professional writer and editor with newsroom training at the New Zealand Herald and more than twenty years’ experience across journalism, copywriting, marketing, and business communications. I’m currently a founder and ghostwriter producing executive content daily — LinkedIn articles, a subscriber newsletter, and long-form essays on Substack and Medium. I’m a native English speaker from New Zealand, detail-oriented and comfortable with style guides and rubric-based evaluation, and I bring a trauma-informed counselling qualification to sensitive topics.

Annabel Prichard

PRO

Copywriter, Content Designer, Writer, +2

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I am a professional writer and editor with newsroom training at the New Zealand Herald and more than twenty years’ experience across journalism, copywriting, marketing, and business communications. I’m currently a founder and ghostwriter producing executive content daily — LinkedIn articles, a subscriber newsletter, and long-form essays on Substack and Medium. I’m a native English speaker from New Zealand, detail-oriented and comfortable with style guides and rubric-based evaluation, and I bring a trauma-informed counselling qualification to sensitive topics.…I am a professional writer and editor with newsroom training at the New Zealand Herald and more than twenty years’ experience across journalism, copywriting, marketing, and business communications. I’m currently a founder and ghostwriter producing executive content daily — LinkedIn articles, a subscriber newsletter, and long-form essays on Substack and Medium. I’m a native English speaker from New Zealand, detail-oriented and comfortable with style guides and rubric-based evaluation, and I bring a trauma-informed counselling qualification to sensitive topics.

Available to hire

New Zealand

I am a professional writer and editor with newsroom training at the New Zealand Herald and more than twenty years’ experience across journalism, copywriting, marketing, and business communications. I’m currently a founder and ghostwriter producing executive content daily — LinkedIn articles, a subscriber newsletter, and long-form essays on Substack and Medium.

I’m a native English speaker from New Zealand, detail-oriented and comfortable with style guides and rubric-based evaluation, and I bring a trauma-informed counselling qualification to sensitive topics.

Skills

Copywriting

CRM

Email Marketing

Experience Level

Copywriting

Expert

CRM

Intermediate

Email Marketing

Intermediate

Language

English

Fluent

Work Experience

Founder & Writer at Thrive Travel

December 1, 2025 - Present

Founded and run a private international reset design consultancy for executives and professionals; certified Fora Travel Advisor. Write all brand content: a biweekly LinkedIn newsletter (420+ subscribers), daily LinkedIn posts and essays, client documents, and a research-backed methodology guide. Publish personal essays and analysis on Substack and Medium, including long-form work on AI policy and automated decision-making in New Zealand.

Founder & Writer at Thrive Travel™

December 1, 2025 - Present

Founded and run a private international reset design consultancy for executives and professionals; certified Fora Travel Advisor. Wrote all brand content including a biweekly LinkedIn newsletter (420+ subscribers), daily LinkedIn posts and essays, client documents, and a research-backed methodology guide. Publishes personal essays and analysis on Substack and Medium, including long-form work on AI policy and automated decision-making in New Zealand.

Freelance Writer & Ghostwriter at Self-employed

January 1, 2025 - Present

Ghostwrite LinkedIn content and articles for executive clients; deliver copywriting and content projects via Upwork and direct engagement. Provide counselling services as a qualified trauma-informed counsellor alongside writing practice.