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I am Jiale Luo, a Melbourne-based media and communications student with hands-on experience in social media campaigns, content planning, and cross-functional collaboration. I enjoy blending creative storytelling with data-driven approaches to craft engaging campaigns and user-centered designs. My studies at the University of Melbourne, along with an international exchange at Zhejiang University, have sharpened my ability to work across cultures and disciplines, from marketing concepts to UI/UX prototyping. Beyond coursework, I led a student project to design a second-hand marketplace app for international students and contributed to research projects on consumer motivations. I am fluent in Mandarin and English, and I am eager to apply my mix of creative, analytical, and collaborative skills to media, marketing, and product teams.…I am Jiale Luo, a Melbourne-based media and communications student with hands-on experience in social media campaigns, content planning, and cross-functional collaboration. I enjoy blending creative storytelling with data-driven approaches to craft engaging campaigns and user-centered designs. My studies at the University of Melbourne, along with an international exchange at Zhejiang University, have sharpened my ability to work across cultures and disciplines, from marketing concepts to UI/UX prototyping. Beyond coursework, I led a student project to design a second-hand marketplace app for international students and contributed to research projects on consumer motivations. I am fluent in Mandarin and English, and I am eager to apply my mix of creative, analytical, and collaborative skills to media, marketing, and product teams.

Jiale Luo

Video Editor, Content Producer, Project Manager, +2

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I am Jiale Luo, a Melbourne-based media and communications student with hands-on experience in social media campaigns, content planning, and cross-functional collaboration. I enjoy blending creative storytelling with data-driven approaches to craft engaging campaigns and user-centered designs. My studies at the University of Melbourne, along with an international exchange at Zhejiang University, have sharpened my ability to work across cultures and disciplines, from marketing concepts to UI/UX prototyping. Beyond coursework, I led a student project to design a second-hand marketplace app for international students and contributed to research projects on consumer motivations. I am fluent in Mandarin and English, and I am eager to apply my mix of creative, analytical, and collaborative skills to media, marketing, and product teams.…I am Jiale Luo, a Melbourne-based media and communications student with hands-on experience in social media campaigns, content planning, and cross-functional collaboration. I enjoy blending creative storytelling with data-driven approaches to craft engaging campaigns and user-centered designs. My studies at the University of Melbourne, along with an international exchange at Zhejiang University, have sharpened my ability to work across cultures and disciplines, from marketing concepts to UI/UX prototyping. Beyond coursework, I led a student project to design a second-hand marketplace app for international students and contributed to research projects on consumer motivations. I am fluent in Mandarin and English, and I am eager to apply my mix of creative, analytical, and collaborative skills to media, marketing, and product teams.

Available to hire

I am Jiale Luo, a Melbourne-based media and communications student with hands-on experience in social media campaigns, content planning, and cross-functional collaboration. I enjoy blending creative storytelling with data-driven approaches to craft engaging campaigns and user-centered designs. My studies at the University of Melbourne, along with an international exchange at Zhejiang University, have sharpened my ability to work across cultures and disciplines, from marketing concepts to UI/UX prototyping.

Beyond coursework, I led a student project to design a second-hand marketplace app for international students and contributed to research projects on consumer motivations. I am fluent in Mandarin and English, and I am eager to apply my mix of creative, analytical, and collaborative skills to media, marketing, and product teams.

Skills

Data Visualization

Copywriting

Experience Level

Data Visualization

Intermediate

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Intern, Social Media Department at Lollipop Technology (Hangzhou) Co., Ltd.

December 1, 2025 - February 28, 2026

Supported KOL marketing campaigns for the Bible study app Manna on Instagram, TikTok, and YouTube; conducted influencer screening and evaluation by analyzing follower size, average views of recent posts, and content style to identify creators whose audience aligned with the product’s target users. Managed creator communication and partnership coordination, including discussing collaboration details, negotiating pricing, and assisting with partnership agreements. Assisted in content planning and campaign execution by providing video scripts and filming guidelines to ensure promotional content effectively communicated key product features. Developed themed promotional scripts for seasonal campaigns and special events, adapting marketing messages to improve audience engagement. Monitored campaign performance metrics, collecting data on video views, likes, comments, and engagement to evaluate promotion effectiveness and support future campaign planning. Supported campaign administration,

Operations Specialist at ByteDance

June 1, 2025 - July 31, 2025

Conducted Airtable-based data analysis on 100 Douyin (TikTok China) videos, establishing an evaluation system incorporating topic popularity and user engagement metrics to enhance content quality assessment standards. Led the design of a tiered evaluation framework for high-quality content, developing a scoring model based on 'topic value - production quality - user interaction' to optimize content feature analysis. Performed a focused research project on study-abroad lifestyle accounts, systematically analyzing content strategies across different growth stages and contributing to the refinement of account incubation and support plans.

Team Leader at Second-hand Marketplace App Design for International Students, Melbourne

September 1, 2024 - November 30, 2024

Led a three-member team by developing project timelines, coordinating task allocation and communication, managing documentation, and delivering a structured project presentation outlining design rationale and implementation strategy. Designed a mobile application interface to improve user interaction and streamline transaction workflows for international students in Melbourne, incorporating competitive analysis and UI prototyping with a focus on usability.

Member at University of Melbourne Tennis Club

July 1, 2024 - November 30, 2024

Actively participated in weekly training sessions, engaging in technical drills and tactical discussions to enhance competitive performance; promoted tennis through education and outreach content; assisted in organizing departmental and university-level tournaments, overseeing venue operations to ensure smooth competition execution.

Member at University of Melbourne Beverages Consumer Research (Caffeinated vs. Non-Caffeinated)

March 1, 2024 - May 1, 2024

Co-designed a structured questionnaire and conducted online and offline data collection; performed data cleaning, statistical analysis, and visualization to identify behavioral patterns and assess the influence of underlying motivations and perceptions on beverage choices. Produced a comparative analysis report and presented findings across campus platforms.