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I am an award-winning Creative Director who builds design organizations that move the business. With 20+ years in fintech and SaaS, I have scaled teams from a single person to 80 and partnered with C-suite leaders to translate strategy into brand, product, and design-system outcomes. I bring a rare combination of executive creative leadership and hands-on engineering literacy that compresses delivery cycles and aligns design, product, and engineering at scale.…I am an award-winning Creative Director who builds design organizations that move the business. With 20+ years in fintech and SaaS, I have scaled teams from a single person to 80 and partnered with C-suite leaders to translate strategy into brand, product, and design-system outcomes. I bring a rare combination of executive creative leadership and hands-on engineering literacy that compresses delivery cycles and aligns design, product, and engineering at scale.

Asif Aleem

Creative Director, Product Designer, Brand Designer, +2

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I am an award-winning Creative Director who builds design organizations that move the business. With 20+ years in fintech and SaaS, I have scaled teams from a single person to 80 and partnered with C-suite leaders to translate strategy into brand, product, and design-system outcomes. I bring a rare combination of executive creative leadership and hands-on engineering literacy that compresses delivery cycles and aligns design, product, and engineering at scale.…I am an award-winning Creative Director who builds design organizations that move the business. With 20+ years in fintech and SaaS, I have scaled teams from a single person to 80 and partnered with C-suite leaders to translate strategy into brand, product, and design-system outcomes. I bring a rare combination of executive creative leadership and hands-on engineering literacy that compresses delivery cycles and aligns design, product, and engineering at scale.

Available to hire

I am an award-winning Creative Director who builds design organizations that move the business. With 20+ years in fintech and SaaS, I have scaled teams from a single person to 80 and partnered with C-suite leaders to translate strategy into brand, product, and design-system outcomes.

I bring a rare combination of executive creative leadership and hands-on engineering literacy that compresses delivery cycles and aligns design, product, and engineering at scale.

Skills

Brand Identity

Web Design

Illustration

Experience Level

Brand Identity

Expert

Web Design

Expert

Illustration

Expert

Language

Work Experience

Co-Founder & Chief Design Officer at Brickclay

August 1, 2025 - Present

Founded and scaled the design organization from 0 to 30+ designers, standing up hiring, process, and quality systems for a 100-person global team. Own design strategy, brand experience, and product design for data-intelligent SaaS products, including UX/UI for data-visualization dashboards and mobile apps. Shipped design systems and component libraries adopted by Fortune 500 companies and led brand transformations for multiple SaaS startups. Built and published a 1M+ creative asset portfolio distributed to global audiences. Own client relationships and business development, converting design vision into new revenue and retained accounts.

Creative Director, Head of Design at i2c Inc (Fintech)

January 1, 2021 - July 1, 2025

Built and scaled a cross-functional design and development organization from one person to 80 across five departments: Product Design (20), Frontend (30), Backend (12), Video (9), Graphics (6), and Project Management (4). Served as strategic creative partner to the CMO, translating business goals into high-impact, on-brand execution across enterprise products, corporate events, and HR campaigns. Led company-wide design systems with the CPO, aligning product, design, and engineering at scale and accelerating delivery across every i2c product. Established the central creative authority and quality bar for the company, owning brand consistency from product UI to go-to-market.

Senior Project Manager at i2c Inc (Fintech)

January 1, 2018 - December 1, 2020

Managed cross-functional teams of 50+ designers, illustrators, front-end developers, and coordinators to deliver complex product features at scale. Rolled out Agile, Scrum, and Kanban methodologies, improving delivery predictability, on-budget delivery, and stakeholder satisfaction. Established KPI dashboards and reporting tools to monitor project health, velocity, and performance; coached junior PMs and team leads.

Product Designer (Contract) at Wepoke

May 1, 2014 - January 1, 2015

Designed end-to-end web and mobile experiences with a San Francisco-based product and engineering team, producing wireframes, mockups, and interactive prototypes within agile sprint cycles.

Product Designer at i2c Inc (Fintech)

May 1, 2014 - December 1, 2017

Shaped product strategy and feature roadmaps with engineering and product management, mapping key user journeys and turning research into validated design decisions. Prototyped and wireframed to test usability early; mentored designers and raised the team's design culture.

Senior UI/UX Designer at i2c Inc (Fintech)

March 1, 2011 - April 1, 2014

Partnered with product managers, engineers, and analysts to define and design user experiences for enterprise fintech products. Built personas, journey maps, task flows, and low/high-fidelity prototypes; led design sprints and user testing to validate concepts.

Senior Web & Graphic Designer at i2c Inc (Fintech)

November 1, 2007 - February 1, 2011

Owned all web, digital, and visual design across the company as the sole designer, building responsive sites and translating PSD layouts into pixel-perfect HTML/CSS. Created brand identity assets and guidelines; produced motion graphics, video, and executive presentations in After Effects and Premiere for sales and investor audiences.

Senior Web / Graphic Designer at E-commerce 123

August 1, 2006 - November 1, 2007

Led client requirements gathering and design presentations; designed and developed responsive websites from concept to launch, translating PSDs into standards-compliant XHTML/CSS through deployment and support.