I'm an Art Director based in Barcelona with a focus on luxury and lifestyle branding. I shape visual identities for global campaigns and lead hands-on direction for jewelry and accessories through my independent brand, Relic Maison. I collaborate closely with marketing, production and HQ creative teams to ensure brand consistency across digital, print and in-store touchpoints, while crafting editorial visuals and compelling storytelling. My background in architecture informs my approach to composition, typography and spatial storytelling. I translate briefs into clear visual concepts, maintain cohesive brand language across channels, and speak fluently in English, Spanish, Italian and Russian, with strong proficiency in French. I’m driven by detail, autonomy and a collaborative mindset that brings ideas to life at every scale.

Daria Morozova

I'm an Art Director based in Barcelona with a focus on luxury and lifestyle branding. I shape visual identities for global campaigns and lead hands-on direction for jewelry and accessories through my independent brand, Relic Maison. I collaborate closely with marketing, production and HQ creative teams to ensure brand consistency across digital, print and in-store touchpoints, while crafting editorial visuals and compelling storytelling. My background in architecture informs my approach to composition, typography and spatial storytelling. I translate briefs into clear visual concepts, maintain cohesive brand language across channels, and speak fluently in English, Spanish, Italian and Russian, with strong proficiency in French. I’m driven by detail, autonomy and a collaborative mindset that brings ideas to life at every scale.

Available to hire

I’m an Art Director based in Barcelona with a focus on luxury and lifestyle branding. I shape visual identities for global campaigns and lead hands-on direction for jewelry and accessories through my independent brand, Relic Maison. I collaborate closely with marketing, production and HQ creative teams to ensure brand consistency across digital, print and in-store touchpoints, while crafting editorial visuals and compelling storytelling.

My background in architecture informs my approach to composition, typography and spatial storytelling. I translate briefs into clear visual concepts, maintain cohesive brand language across channels, and speak fluently in English, Spanish, Italian and Russian, with strong proficiency in French. I’m driven by detail, autonomy and a collaborative mindset that brings ideas to life at every scale.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Fluent
Russian
Fluent
French
Advanced

Work Experience

Founder & Creative Director at Relic Maison (Vintage & Antique Jewelry Brand)
January 1, 2025 - Present
Own full art direction for a jewelry, accessories and decorative-objects brand — styling, photographing and curating visual presentation for every piece to ensure a consistent, recognizable aesthetic. Manage brand visual identity end-to-end across Instagram and online marketplaces, maintaining consistency in lighting, composition and styling across 160+ published pieces. Built the brand to 700+ engaged followers through a distinctive, editorial visual point of view applied consistently across categories (necklaces, brooches, earrings, bracelets, home decor).
Project Coordinator for Interior Design at AB 'Function'
October 1, 2023 - Present
Interpret client briefs into visual concepts and mood-boards, ensuring consistent application of design standards and material/finish decisions across each project.
Visual Merchandiser Manager at LVMH Perfumes & Cosmetics, Moscow
June 1, 2021 - June 1, 2022
Acted as the brand's primary creative delegate at local level, interpreting HQ creative briefs into visual concepts, 3D models and in-store activations (POSM, windows, pop-up stores) while ensuring strict adherence to global brand guidelines across all touchpoints. Led on-set art direction for a press/blogger campaign event, delivering a temporary pop-up environment and 3D concept from brief to install in three weeks. Designed digital landing pages and social media content for KENZO, preparing visual outputs for digital channels while maintaining brand consistency. Collaborated cross-functionally with marketing, retail and supply teams, adapting visual materials quickly to seasonal and campaign-specific needs.
Junior Project Design Manager at Boss Bureau
January 1, 2019 - May 1, 2021
Created visually compelling design concepts and visualizations aligned with client briefs, performing quality control on final visual output and ensuring consistency with design standards.

Education

Master's Degree in Management for Architecture and Design at UIC Barcelona
January 11, 2030 - January 1, 2022
Bachelor of Architecture at State University of Architecture and Civil Engineering, Saint Petersburg
January 11, 2030 - January 1, 2021

Qualifications

AI-Assisted Creative Workflows — Certificate course
January 11, 2030 - June 30, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Real Estate & Construction, Professional Services