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Passionate about building brands that inspire and connect. With deep experience in the beauty and fashion industry, I bring energy to developing campaigns that not only capture attention but also drive measurable growth. What excites me most is turning ideas into meaningful customer experiences, whether through social, digital, or brand collaborations, always with a focus on innovation and impact.…Passionate about building brands that inspire and connect. With deep experience in the beauty and fashion industry, I bring energy to developing campaigns that not only capture attention but also drive measurable growth. What excites me most is turning ideas into meaningful customer experiences, whether through social, digital, or brand collaborations, always with a focus on innovation and impact.

Nicole Petkova

Content Creator, Brand Strategist, Social Media Manager, +2

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Passionate about building brands that inspire and connect. With deep experience in the beauty and fashion industry, I bring energy to developing campaigns that not only capture attention but also drive measurable growth. What excites me most is turning ideas into meaningful customer experiences, whether through social, digital, or brand collaborations, always with a focus on innovation and impact.…Passionate about building brands that inspire and connect. With deep experience in the beauty and fashion industry, I bring energy to developing campaigns that not only capture attention but also drive measurable growth. What excites me most is turning ideas into meaningful customer experiences, whether through social, digital, or brand collaborations, always with a focus on innovation and impact.

Available to hire

Passionate about building brands that inspire and connect. With deep experience in the beauty and fashion industry, I bring energy to developing campaigns that not only capture attention but also drive measurable growth.
What excites me most is turning ideas into meaningful customer experiences, whether through social, digital, or brand collaborations, always with a focus on innovation and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Bulgarian

Fluent

Italian

Beginner

Work Experience

Portfolio Marketing Executive (Freelance) at Rebecca Tembo (London-based luxury bridal & occasion-wear brand)

March 1, 2025 - August 1, 2025

Developed and executed a social media strategy aligned with the brand’s mission, collaborated on influencer-driven campaigns, and produced creative assets and copy to drive brand awareness and engagement. Contributed to growth across Instagram and TikTok with significant content output.

Brand Manager at Look Fabulous Forever

November 1, 2023 - December 1, 2024

Led brand campaigns and activations for an innovative cosmetics and skincare brand aimed at empowering older women. Built partnerships with like-minded brands, launched new products, and ensured activations met an A+ standard across all channels. Managed the YouTube channel and drove growth in reach and views, while overseeing the creative budget and asset production. Created powerful creatives and copy, and integrated social content into cohesive campaigns.

Social Media & Marketing Executive (Freelance) at Cellular Goods

January 1, 2022 - October 1, 2023

Developed and executed social media content across Facebook, Instagram and TikTok; managed main website news/editorial; built a CRM database and email marketing strategy; ran Paid Social campaigns across Meta, Google, Pinterest and Amazon. Delivered measurable growth in reach, impressions and engagement across platforms.

Content Creator & Communications Intern at HAAN

March 1, 2021 - December 1, 2021

Led community engagement on TikTok and Instagram, developed social content and partnerships, produced brand assets, and contributed to web pages and editorial content. Supported marketing initiatives and helped shape the brand’s online presence.