Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello, I’m Joana Passarelli, a Senior Graphic Designer and Art Director with a background in Graphic Design and postgraduate study in Creativity and Advertising. I’ve lived and worked in Brazil, Spain, and Australia, bringing a global perspective to branding, packaging, fashion, and illustration across in-house studios and agencies. I founded Estudio Híbrido and led design at MyAdd Agency, crafting clear visual identities and tailored solutions for small businesses. I believe creativity comes from collaboration, experimentation, and perseverance, and I’m committed to delivering meaningful work that helps brands grow.…Hello, I’m Joana Passarelli, a Senior Graphic Designer and Art Director with a background in Graphic Design and postgraduate study in Creativity and Advertising. I’ve lived and worked in Brazil, Spain, and Australia, bringing a global perspective to branding, packaging, fashion, and illustration across in-house studios and agencies. I founded Estudio Híbrido and led design at MyAdd Agency, crafting clear visual identities and tailored solutions for small businesses. I believe creativity comes from collaboration, experimentation, and perseverance, and I’m committed to delivering meaningful work that helps brands grow.

Joana Passarelli

Graphic Designer, Art Director, Illustrator, +3





Hello, I’m Joana Passarelli, a Senior Graphic Designer and Art Director with a background in Graphic Design and postgraduate study in Creativity and Advertising. I’ve lived and worked in Brazil, Spain, and Australia, bringing a global perspective to branding, packaging, fashion, and illustration across in-house studios and agencies. I founded Estudio Híbrido and led design at MyAdd Agency, crafting clear visual identities and tailored solutions for small businesses. I believe creativity comes from collaboration, experimentation, and perseverance, and I’m committed to delivering meaningful work that helps brands grow.…Hello, I’m Joana Passarelli, a Senior Graphic Designer and Art Director with a background in Graphic Design and postgraduate study in Creativity and Advertising. I’ve lived and worked in Brazil, Spain, and Australia, bringing a global perspective to branding, packaging, fashion, and illustration across in-house studios and agencies. I founded Estudio Híbrido and led design at MyAdd Agency, crafting clear visual identities and tailored solutions for small businesses. I believe creativity comes from collaboration, experimentation, and perseverance, and I’m committed to delivering meaningful work that helps brands grow.

Available to hire

Hello, I’m Joana Passarelli, a Senior Graphic Designer and Art Director with a background in Graphic Design and postgraduate study in Creativity and Advertising. I’ve lived and worked in Brazil, Spain, and Australia, bringing a global perspective to branding, packaging, fashion, and illustration across in-house studios and agencies.

I founded Estudio Híbrido and led design at MyAdd Agency, crafting clear visual identities and tailored solutions for small businesses. I believe creativity comes from collaboration, experimentation, and perseverance, and I’m committed to delivering meaningful work that helps brands grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Adobe After Effects

Expert

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Founder & Head of Design at Estudio Hibido Design (Nucleus Australia)

January 1, 2025 - Present

Founder & Head of Design of Estudio Hibido Design, a creative boutique agency specialized in design and advertising, delivering tailored visual solutions and supporting the growth of small businesses through strategic and impactful design.

Senior Graphic Designer & Art Director at Myadd Agency

January 1, 2022 - Present

Responsible for end-to-end production of all creative projects, from concept development to final delivery; provide creative direction, decision-making, and strategic recommendations across print, digital design and illustration.

Art Director / Senior Graphic Designer at My Add Agency

January 1, 2022 - Present

Art Director and Senior Graphic Designer responsible for end-to-end production of all creative projects across print, digital design and illustration. Provided creative direction, decision-making and strategic recommendations across brand identity, digital design and illustration, and managed project coordination to ensure timely delivery to clients.

Founder & Head of Design at Estudio Híbrido

January 1, 2020 - Present

Founder & coordinator of a creative boutique agency focused on design and advertising; delivering tailored visual solutions and supporting small business growth.

Senior Graphic Designer at Myadd Agency

January 1, 2020 - Present

Responsible for the end-to-end production of all creative projects, from concept development and art direction to final delivery; provided creative direction, decision-making, and strategic recommendations across print, digital design and illustration; managed project coordination to ensure timely delivery to clients.

Graphic & Textile Print Designer at Indio da Costa Design

January 1, 2020 - Present

Created and managed a range of graphic design projects within the fashion industry, including textile prints, lookbooks, catalogs and other brand materials.

Founder & Head of Design at Estudio Híbrido Design

January 1, 2012 - December 31, 2019

Founded and managed a multidisciplinary design studio focused on graphic design, branding, textile prints, and advertising.

Founder & Manager at Estudio Hibido Design

January 1, 2012 - December 31, 2019

Founder and manager of Estudio Hibido Design, a multidisciplinary design boutique offering branding, graphic design, illustration and advertising concepts. Led end-to-end creative development, art direction and final delivery, collaborating closely with clients to ensure clear communication and cohesive visuals, while managing multiple projects and maintaining quality and consistency.

Lead Designer at Salinas Rio

January 1, 2011 - December 31, 2011

Led the design department within the brand, overseeing a wide range of graphic design projects from concept to delivery, including textile prints and branding.

Graphic Designer & Department Coordinator at Salinas Rio

January 1, 2011 - Present

Led and coordinated the design department within the brand, overseeing a wide range of graphic design projects from concept to delivery; responsibilities included developing textile prints and design catalogs, and managing workflows.

Graphic Designer & Department Coordinator at Wollner

January 1, 2009 - Present

Responsible for designing packaging layouts and brand communication materials to support the visual identity of all products.

Graphic Designer & Illustrator at Indio da Costa Design

January 1, 2007 - Present

Created graphic design projects and illustrations for a safari-themed children's store, developing marketing collateral, textile prints, character illustrations, collection logos, and comprehensive visual communication designs.

Junior Graphic Designer & Illustrator at Savannah Kids

January 1, 2005 - Present

Junior graphic designer & illustrator for a children's store.