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I am a B2B marketing professional with 10+ years of experience in demand generation, SEO, content, and multichannel campaigns. I have a proven track record of organic pipeline growth, including campaigns that generated 36,000+ leads in 3 months and a 40% increase in MQL volume. I've worked at SaaS companies such as Rock Content, Athennian, and ProcureDesk, leading inbound strategies, product launches, and webinar and co-marketing programs.…I am a B2B marketing professional with 10+ years of experience in demand generation, SEO, content, and multichannel campaigns. I have a proven track record of organic pipeline growth, including campaigns that generated 36,000+ leads in 3 months and a 40% increase in MQL volume. I've worked at SaaS companies such as Rock Content, Athennian, and ProcureDesk, leading inbound strategies, product launches, and webinar and co-marketing programs.

Pedro Lopes

Writer, Copywriter, Marketing Strategist

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I am a B2B marketing professional with 10+ years of experience in demand generation, SEO, content, and multichannel campaigns. I have a proven track record of organic pipeline growth, including campaigns that generated 36,000+ leads in 3 months and a 40% increase in MQL volume. I've worked at SaaS companies such as Rock Content, Athennian, and ProcureDesk, leading inbound strategies, product launches, and webinar and co-marketing programs.…I am a B2B marketing professional with 10+ years of experience in demand generation, SEO, content, and multichannel campaigns. I have a proven track record of organic pipeline growth, including campaigns that generated 36,000+ leads in 3 months and a 40% increase in MQL volume. I've worked at SaaS companies such as Rock Content, Athennian, and ProcureDesk, leading inbound strategies, product launches, and webinar and co-marketing programs.

Available to hire

I am a B2B marketing professional with 10+ years of experience in demand generation, SEO, content, and multichannel campaigns. I have a proven track record of organic pipeline growth, including campaigns that generated 36,000+ leads in 3 months and a 40% increase in MQL volume.

I’ve worked at SaaS companies such as Rock Content, Athennian, and ProcureDesk, leading inbound strategies, product launches, and webinar and co-marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Senior Demand Generation Manager at ProcureDesk

November 1, 2025 - Present

Own full-funnel demand generation across SEO, content, paid media, webinars, and partnerships — targeting $1M+ in new ARR per quarter. Built and launched a weekly HTML email newsletter from scratch, a co-marketing webinar program, and a live marketing attribution dashboard reported weekly to the CEO. Pioneering AEO (Answer Engine Optimization) in the P2P SaaS space, with systematic tracking of brand visibility across ChatGPT, Perplexity, and Google AI Overviews. Piloted Google Search and PMAX paid media campaigns with full UTM and HubSpot attribution infrastructure built in- house.

Content Marketing Manager at Athennian

August 1, 2024 - March 1, 2025

Increased MQL volume by 40% and boosted blog engagement by 60% through SEO, content clusters, webinars, and podcasts. Led demand generation campaigns including the 2025 UBO Guide and State of Entity Management Report, generating hundreds of leads per month. Built a content engine supporting lifecycle marketing, sales enablement, and partner programs.

Digital Marketing Specialist at Rock Content

April 1, 2021 - July 1, 2024

Grew MQL generation by 5,000% in 3 years through content-led demand gen programs. Created and launched the State of Marketing Report — a fully organic campaign that generated 36,000+ leads in 3 months. Led product launches (AI Content Wizard) and cross-departmental GTM alignment.

Web Content Writer at Arena

March 1, 2020 - April 1, 2021

Developed strategic blog and inbound content focused on engagement and conversion across North American and European markets.