Hi, I'm Emaan! a Brand Strategist, Designer, and Creative Thinker passionate about building brands that people genuinely connect with. My work combines brand strategy, consumer psychology, creative direction, and design to help businesses create meaningful identities and memorable experiences. From developing brand positioning and visual identities to crafting campaign concepts, presentations, and AI-assisted creative solutions, I enjoy turning research and insights into impactful ideas. I have experience working on branding, UX/UI design, campaign strategy, content creation, and creative concept development across startups, consumer brands, and academic-industry collaborations. I was selected for the Adobe × Parsons Creative AI Lab, where I explored AI-powered creative workflows, and I'm currently pursuing an M.S. in Media Management at Parsons School of Design. My background also includes international study at UC Berkeley and research-driven projects focused on consumer behavior and brand experience. Services I offer: • Brand Strategy & Positioning • Brand Identity Design • Creative Direction • Campaign & Concept Development • AI-Assisted Creative Design (Adobe Firefly & ChatGPT) • Presentation & Pitch Deck Design • UX/UI Design • Content Strategy • Social Media Creative Concepts • UGC Creative Strategy • Consumer Research & Audience Insights Whether you're launching a new brand, refreshing your identity, or looking for strategic creative support, I'd love to help bring your vision to life.

Emaan Rafi

Hi, I'm Emaan! a Brand Strategist, Designer, and Creative Thinker passionate about building brands that people genuinely connect with. My work combines brand strategy, consumer psychology, creative direction, and design to help businesses create meaningful identities and memorable experiences. From developing brand positioning and visual identities to crafting campaign concepts, presentations, and AI-assisted creative solutions, I enjoy turning research and insights into impactful ideas. I have experience working on branding, UX/UI design, campaign strategy, content creation, and creative concept development across startups, consumer brands, and academic-industry collaborations. I was selected for the Adobe × Parsons Creative AI Lab, where I explored AI-powered creative workflows, and I'm currently pursuing an M.S. in Media Management at Parsons School of Design. My background also includes international study at UC Berkeley and research-driven projects focused on consumer behavior and brand experience. Services I offer: • Brand Strategy & Positioning • Brand Identity Design • Creative Direction • Campaign & Concept Development • AI-Assisted Creative Design (Adobe Firefly & ChatGPT) • Presentation & Pitch Deck Design • UX/UI Design • Content Strategy • Social Media Creative Concepts • UGC Creative Strategy • Consumer Research & Audience Insights Whether you're launching a new brand, refreshing your identity, or looking for strategic creative support, I'd love to help bring your vision to life.

Available to hire

Hi, I’m Emaan! a Brand Strategist, Designer, and Creative Thinker passionate about building brands that people genuinely connect with.

My work combines brand strategy, consumer psychology, creative direction, and design to help businesses create meaningful identities and memorable experiences. From developing brand positioning and visual identities to crafting campaign concepts, presentations, and AI-assisted creative solutions, I enjoy turning research and insights into impactful ideas.

I have experience working on branding, UX/UI design, campaign strategy, content creation, and creative concept development across startups, consumer brands, and academic-industry collaborations. I was selected for the Adobe × Parsons Creative AI Lab, where I explored AI-powered creative workflows, and I’m currently pursuing an M.S. in Media Management at Parsons School of Design. My background also includes international study at UC Berkeley and research-driven projects focused on consumer behavior and brand experience.

Services I offer:

• Brand Strategy & Positioning
• Brand Identity Design
• Creative Direction
• Campaign & Concept Development
• AI-Assisted Creative Design (Adobe Firefly & ChatGPT)
• Presentation & Pitch Deck Design
• UX/UI Design
• Content Strategy
• Social Media Creative Concepts
• UGC Creative Strategy
• Consumer Research & Audience Insights

Whether you’re launching a new brand, refreshing your identity, or looking for strategic creative support, I’d love to help bring your vision to life.

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Language

English
Fluent
Urdu
Fluent
Korean
Advanced

Work Experience

Deputy Director of Design at HUMUN 2023 (Habib University Model United Nations)
July 1, 2024 - October 1, 2024
Led a three-member design team for a three-day international conference with nearly 1,000 participants. Oversaw complete event branding including logos, visual identity, social media content, and physical materials such as newspapers, notebooks, and pens.
Creative Brand & Marketing Designer at Advan Sé
March 1, 2024 - July 1, 2024
Contributed to the UI/UX revamp of Advan Sé's merchant, employee, and employer portals to enhance user experience and platform functionality.
Student Ambassador at Habib University
March 1, 2023 - March 1, 2024
Collaborated with university departments to create and execute student events and initiatives in collaboration with campus clubs and departments to foster community engagement.
Digital Ambassador at Habib University
September 1, 2022 - December 1, 2022
Created blogs and social media content for prospective students, showcasing campus life and academics to support university outreach and digital presence.
Product Designer at Kodelle Inc
September 1, 2022 - December 1, 2022
Designed user-centric interfaces and brand identity for Kodelle’s digital products, converting 3 users online to 500 users in 3 weeks by user experience research and audience targeting.
Orientation Leader at The New School
June 1, 2020 - October 1, 2026
Supported incoming students during their transition to university life; facilitated orientation activities, provided peer mentorship, and fostered an inclusive and engaging campus community.

Education

BA (Honors) in Communication and Design at Habib University, Pakistan
August 1, 2021 - June 1, 2025
MS in Media Management at Parsons School of Design, The New School, New York
January 1, 2026 - January 1, 2028
Summer Exchange Program in International Business and Intro to New Media at University of California, Berkeley
June 1, 2024 - August 1, 2024
Brand Management Certification at University of London (Coursera)
September 1, 2025 - September 1, 2025
Storytelling and Influencing: Communicate with Impact at Macquarie University (Coursera)
December 1, 2023 - December 1, 2023

Qualifications

English (IELTS 8.0 Academic)
January 11, 2030 - June 30, 2026
Brand Management Certification
September 1, 2025 - September 1, 2025
Storytelling and Influencing: Communicate with Impact
December 1, 2023 - December 1, 2023
Branding Workshop Facilitator
December 1, 2023 - December 1, 2023
Adobe Parsons Creative AI Lab
March 1, 2026 - March 1, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other