Central Saint Martins-trained digital designer with over 20 years' experience building fashion, beauty, and lifestyle brands for international markets — from agency work for LK Bennett, Thomson Reuters, and Marks & Spencer to founding and growing e-commerce brands from scratch. I work across design, SEO, and multilingual content, meaning the same person who builds your store also writes, translates, and gets it found in six languages. Dual UK/EU citizenship. Key results: 191% organic traffic growth in 12 months (Ibiza Beauty Store) • 6 languages live across multiple Shopify stores· 6 luxury boutique stockists secured in the USA and Spain • Collections shown at Moda Adlib Ibiza, MOMAD Madrid, and Ocean Beach Ibiza SKILLS Design & creative: Art direction & brand identity · E-commerce & web

E. Ritter

Central Saint Martins-trained digital designer with over 20 years' experience building fashion, beauty, and lifestyle brands for international markets — from agency work for LK Bennett, Thomson Reuters, and Marks & Spencer to founding and growing e-commerce brands from scratch. I work across design, SEO, and multilingual content, meaning the same person who builds your store also writes, translates, and gets it found in six languages. Dual UK/EU citizenship. Key results: 191% organic traffic growth in 12 months (Ibiza Beauty Store) • 6 languages live across multiple Shopify stores· 6 luxury boutique stockists secured in the USA and Spain • Collections shown at Moda Adlib Ibiza, MOMAD Madrid, and Ocean Beach Ibiza SKILLS Design & creative: Art direction & brand identity · E-commerce & web

Available to hire

Central Saint Martins-trained digital designer with over 20 years’ experience building fashion, beauty, and lifestyle brands for international markets — from agency work for LK Bennett, Thomson Reuters, and Marks & Spencer to founding and growing e-commerce brands from scratch.

I work across design, SEO, and multilingual content, meaning the same person who builds your store also writes, translates, and gets it found in six languages.
Dual UK/EU citizenship.
Key results:
191% organic traffic growth in 12 months (Ibiza Beauty Store) •
6 languages live across multiple Shopify stores· 6 luxury
boutique stockists secured in the USA and Spain • Collections
shown at Moda Adlib Ibiza, MOMAD Madrid, and Ocean Beach
Ibiza
SKILLS
Design & creative: Art direction & brand identity · E-commerce & web

See more

Experience Level

Expert
Expert

Language

English
Fluent
Spanish; Castilian
Fluent
Swedish
Fluent

Work Experience

UX Designer at Daisy Mud Pie
January 1, 2026 - Present
UX redesign, brand refresh and Shopify migration for bespoke celebration cake studio; developing a cohesive digital experience.
SEO & AI Search Optimization at Mews Medical
January 1, 2026 - Present
SEO and AI-driven search optimization for a luxury health care practice; London/Kensington.
SEO & Bilingual Content Strategist at Ibiza Properties
January 1, 2024 - December 31, 2025
SEO and bilingual content production in English and Spanish for property business; cross-market content strategy.
Email Marketing Designer at Style.com (Conde Nast, now Farfetch)
January 1, 2017 - December 31, 2017
Designed and built HTML email templates and campaigns; performed website maintenance and updates.
Founder & Creative Director at Sustainable luxury swimwear label
January 1, 2017 - Present
Created brand concept and collections from scratch; designed prints and sourcing; built the brand's e-commerce presence, including multi-language Shopify stores; developed localization and marketing assets; oversaw SEO, content and social channels.
Designer at CBS Interactive
January 1, 2008 - December 31, 2009
Design across cnet.co.uk, gamespot.co.uk, silicon.com, zdnet.co.uk, and smartplanet.com.
Digital Designer at Thomson Reuters
January 1, 2005 - December 31, 2008
Custom online ads solutions, microsites, and HTML emails for IBM, Barclays, BP, Credit Suisse, Sony, Oracle.
Digital Designer at Rufus Leonard
January 1, 2000 - December 31, 2003
Digital design for Royal Mail, Mercedes-Benz, BT, QinetiQ, Morgan Stanley.

Education

BA (Hons) Fashion Design with Marketing at Central Saint Martins College of Art and Design
January 1, 1992 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Consumer Goods