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I'm BIGSMEEZY, a marketing and content creator with a track record of building cross-platform brands and delivering campaigns that resonate. I’ve grown a following of 800K+ across TikTok, Instagram, Snapchat, and YouTube by turning trends into authentic, high-engagement content. I thrive on collaborating with cross-functional teams to craft creative strategies, optimize performance with analytics, and drive measurable ROI for brands I believe in. In my work, I plan and produce content for diverse verticals—from motorsports and consumer brands to hospitality and events—always focusing on storytelling, audience targeting, and performance. I’m passionate about turning data into insights that sharpen campaigns and elevate brand visibility.…I'm BIGSMEEZY, a marketing and content creator with a track record of building cross-platform brands and delivering campaigns that resonate. I’ve grown a following of 800K+ across TikTok, Instagram, Snapchat, and YouTube by turning trends into authentic, high-engagement content. I thrive on collaborating with cross-functional teams to craft creative strategies, optimize performance with analytics, and drive measurable ROI for brands I believe in. In my work, I plan and produce content for diverse verticals—from motorsports and consumer brands to hospitality and events—always focusing on storytelling, audience targeting, and performance. I’m passionate about turning data into insights that sharpen campaigns and elevate brand visibility.

BIGSMEEZY

Content Creator, Social Media Manager, Brand Strategist, +2

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I'm BIGSMEEZY, a marketing and content creator with a track record of building cross-platform brands and delivering campaigns that resonate. I’ve grown a following of 800K+ across TikTok, Instagram, Snapchat, and YouTube by turning trends into authentic, high-engagement content. I thrive on collaborating with cross-functional teams to craft creative strategies, optimize performance with analytics, and drive measurable ROI for brands I believe in. In my work, I plan and produce content for diverse verticals—from motorsports and consumer brands to hospitality and events—always focusing on storytelling, audience targeting, and performance. I’m passionate about turning data into insights that sharpen campaigns and elevate brand visibility.…I'm BIGSMEEZY, a marketing and content creator with a track record of building cross-platform brands and delivering campaigns that resonate. I’ve grown a following of 800K+ across TikTok, Instagram, Snapchat, and YouTube by turning trends into authentic, high-engagement content. I thrive on collaborating with cross-functional teams to craft creative strategies, optimize performance with analytics, and drive measurable ROI for brands I believe in. In my work, I plan and produce content for diverse verticals—from motorsports and consumer brands to hospitality and events—always focusing on storytelling, audience targeting, and performance. I’m passionate about turning data into insights that sharpen campaigns and elevate brand visibility.

Available to hire

I’m BIGSMEEZY, a marketing and content creator with a track record of building cross-platform brands and delivering campaigns that resonate. I’ve grown a following of 800K+ across TikTok, Instagram, Snapchat, and YouTube by turning trends into authentic, high-engagement content. I thrive on collaborating with cross-functional teams to craft creative strategies, optimize performance with analytics, and drive measurable ROI for brands I believe in.

In my work, I plan and produce content for diverse verticals—from motorsports and consumer brands to hospitality and events—always focusing on storytelling, audience targeting, and performance. I’m passionate about turning data into insights that sharpen campaigns and elevate brand visibility.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Work Experience

Social Media Content Creator at Careem

June 1, 2025 - Present

Led content across all Careem business verticals, including Rides, Market, Dineout, and corporate Employer Branding. Planned, scripted, filmed, and edited high performing video content tailored to product objectives and audience. Collaborated with cross-functional teams to develop creative content that enhances brand visibility and user engagement.

Creative Content Consultant at DRB Arabia

August 1, 2024 - November 30, 2024

Designed and implemented social media content strategies to boost brand presence and audience engagement across digital platforms. Produced original, high-impact content tailored to DRB Arabia’s target demographics and brand identity. Represented the brand at international events such as WTM London and Nusuk Malaysia, enhancing global visibility and outreach. Provided creative direction to ensure social media initiatives aligned with overarching marketing goals and brand messaging.

Senior Specialist – Destination Development at Red Sea Global

April 1, 2023 - July 31, 2024

Created content for Destination Development. Developed Run Up sheet for events within the Destination Development Department. Managed Logistics, AV System, and Agenda for Ministry of Tourism Retreat at ST. Regis. Managed KPIs for Destination Development and reported to RSG PMO and EPMO. Created a project tracker for destination development to enhance workflow.

Brand Operation Manager at EBDA

December 1, 2021 - March 31, 2023

Managed operation of Skate Park, Adventure Tower, and Adventure Park at Riyadh Boulevard. Developed marketing strategy for the Skate Park, Adventure Tower, and Adventure Park. Managed Logistics, AV System, and Agenda for Ministry of Tourism Retreat at Nofa Resort. Developed social media accounts for Ebda. Created advertising campaigns for compounds, schools, companies.

Event Operation Specialist at Saudi Tourism Authority

April 1, 2021 - October 31, 2021

Managed operation of STA events and exhibitions’ storage. Supported the operation of Tourism Recovery Summit 2021 and UNWTO in Riyadh. Managed the operation of STC Women Forum virtual event in Riyadh. Managed the operation of SABB and SAMBA banks Annual gathering in Riyadh, Jeddah, and Khobar. Managed the operation of Zone C at Wadi Namar in Riyadh Season. Managed the Saudi National day event project at the Saudi Embassy in Washington D.C. and Moscow. Managed the Rob Lake project at Kingdom Schools during Eid Season. Led organizers and workshops for Jethwa (AlGhad Youth Association) project. Assisted the project manager to exceed expectations for Samba Land project.

Event Specialist at Squares Event Management

May 1, 2019 - April 30, 2021

Managed registrations and shipments for ATM2021, TTG Rimini2021 and WTM2021. Supported operation of the Saudi Welcome to Arabia corner for ATM2021. Created partners databases for ATM2021, TTG Rimini2021, WTM2021. Managed STA events and exhibitions’ storage. Supported Tourism Recovery Summit 2021 and UNWTO in Riyadh. Managed STC Women Forum virtual event in Riyadh. Saudi Arabia. Managed annual gatherings for SABB and SAMBA in Riyadh, Jeddah, and Khobar. Managed Zone C at Wadi Namar in Riyadh Season. Led Saudi National day event projects at Saudi Embassy in Washington D.C. and Moscow. Managed Rob Lake project at Kingdom Schools during Eid Season. Led organizers and workshops for Jethwa (AlGhad Youth Association) project. Assisted project manager to exceed Samba Land project expectations.

Content Creator / Brand Ambassador at BIGSMEEZY

July 1, 2018 - December 31, 2024

Founded and grew a cross-platform brand, developing and executing marketing campaigns for brands like Ducati, Samaco Marine, and Alpinestars. Built a 800K+ follower community across TikTok, Instagram, Snapchat, and YouTube. Produced original content tailored to platform trends, driving high engagement and follower growth. Managed partnerships, negotiated deals, and delivered branded content with measurable ROI. Leveraged analytics tools to optimize performance, audience targeting, and campaign strategy.