Directed creative strategy and execution for firm-wide marketing and communications initiatives, maintaining global brand consistency and visual quality across multiple channels. Led a multidisciplinary design team and partnered with senior stakeholders to translate priorities into effective creative solutions. Implemented AI-powered automation tools to streamline workflows and improve productivity across digital, print, motion, and multimedia assets.

Art Director at Miles Partnership

February 1, 2017 - June 1, 2019

Led visual direction for print and digital campaigns for travel and hospitality clients, balancing brand standards, user experience, production requirements, and stakeholder expectations. Produced and art directed integrated campaigns across digital, direct mail, and print; maintained brand standards across 13 languages and six publications. Conceptualized UX/UI initiatives and improved production workflows, reducing final deliverable turnaround time.

Senior Art Director at 99c, Advertising Agency

January 1, 2015 - June 1, 2016

Led creative leadership across three high-value client accounts, overseeing 360° campaign execution from concept to delivery across digital, video, print, and experiential channels. Directed end-to-end photo and video shoots, managed crews and on-camera talent, hair and makeup artists, and prop stylists. Conducted market research to tailor concepts to target audiences and collaborated with account managers and copywriters to strengthen strategy and campaign impact.

Art Director at The Foschini Group

January 1, 2013 - December 1, 2014

Spearheaded creative vision and execution for omnichannel campaigns, driving brand harmony and visual storytelling across digital, print, in-store, and direct mail experiences for a major fashion retail brand. Established scalable design systems and governance standards, oversaw production asset timelines, budgets, vendor contracts, and licensing. Collaborated with merchandising teams to strengthen product visibility and conversion support.