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I’m Grace Lumyeb, a global marketing and client-delivery leader with 15+ years of experience building and scaling growth engines across the US, Europe, and APAC. I’ve guided integrated marketing strategies, product marketing, demand generation, and multi-channel campaigns for B2B, B2C, and D2C startups as well as multinational organizations. My work spans brand positioning, GTM development, and cross-functional leadership to accelerate revenue and strengthen client partnerships. I thrive on turning complex challenges into measurable results, leading cross-functional teams of 25+ professionals, forging strong executive relationships, and driving retention and revenue. I’m passionate about incubating new brands and GTMs, and I’m currently directing client delivery at 2X Marketing in Pennsylvania while pursuing opportunities to expand impact through strategic partnerships and market expansion.…I’m Grace Lumyeb, a global marketing and client-delivery leader with 15+ years of experience building and scaling growth engines across the US, Europe, and APAC. I’ve guided integrated marketing strategies, product marketing, demand generation, and multi-channel campaigns for B2B, B2C, and D2C startups as well as multinational organizations. My work spans brand positioning, GTM development, and cross-functional leadership to accelerate revenue and strengthen client partnerships. I thrive on turning complex challenges into measurable results, leading cross-functional teams of 25+ professionals, forging strong executive relationships, and driving retention and revenue. I’m passionate about incubating new brands and GTMs, and I’m currently directing client delivery at 2X Marketing in Pennsylvania while pursuing opportunities to expand impact through strategic partnerships and market expansion.

Grace Lumyeb

Marketer, Brand Strategist, Marketing Strategist, +2

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I’m Grace Lumyeb, a global marketing and client-delivery leader with 15+ years of experience building and scaling growth engines across the US, Europe, and APAC. I’ve guided integrated marketing strategies, product marketing, demand generation, and multi-channel campaigns for B2B, B2C, and D2C startups as well as multinational organizations. My work spans brand positioning, GTM development, and cross-functional leadership to accelerate revenue and strengthen client partnerships. I thrive on turning complex challenges into measurable results, leading cross-functional teams of 25+ professionals, forging strong executive relationships, and driving retention and revenue. I’m passionate about incubating new brands and GTMs, and I’m currently directing client delivery at 2X Marketing in Pennsylvania while pursuing opportunities to expand impact through strategic partnerships and market expansion.…I’m Grace Lumyeb, a global marketing and client-delivery leader with 15+ years of experience building and scaling growth engines across the US, Europe, and APAC. I’ve guided integrated marketing strategies, product marketing, demand generation, and multi-channel campaigns for B2B, B2C, and D2C startups as well as multinational organizations. My work spans brand positioning, GTM development, and cross-functional leadership to accelerate revenue and strengthen client partnerships. I thrive on turning complex challenges into measurable results, leading cross-functional teams of 25+ professionals, forging strong executive relationships, and driving retention and revenue. I’m passionate about incubating new brands and GTMs, and I’m currently directing client delivery at 2X Marketing in Pennsylvania while pursuing opportunities to expand impact through strategic partnerships and market expansion.

Available to hire

I’m Grace Lumyeb, a global marketing and client-delivery leader with 15+ years of experience building and scaling growth engines across the US, Europe, and APAC. I’ve guided integrated marketing strategies, product marketing, demand generation, and multi-channel campaigns for B2B, B2C, and D2C startups as well as multinational organizations. My work spans brand positioning, GTM development, and cross-functional leadership to accelerate revenue and strengthen client partnerships.

I thrive on turning complex challenges into measurable results, leading cross-functional teams of 25+ professionals, forging strong executive relationships, and driving retention and revenue. I’m passionate about incubating new brands and GTMs, and I’m currently directing client delivery at 2X Marketing in Pennsylvania while pursuing opportunities to expand impact through strategic partnerships and market expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Beginner

Work Experience

Client Delivery Director at 2X Marketing

November 1, 2024 - March 1, 2026

Responsible for the stability of client accounts by nurturing relationships with client stakeholders through effective communication and delivery of superior marketing services and results. Leads client kick-offs, onboarding, and governance meetings with a balance of operational updates and advisory input. Supports account growth and expansion strategies. Manages a team of 25 FTEs, monitors KPIs tied to retention and client satisfaction, handles escalations for high-value accounts, and identifies upsell opportunities. Collaborates across time zones to ensure alignment and informs leadership initiatives company-wide.

Director of Marketing at KDCI Outsourcing

January 1, 2024 - November 1, 2024

Crafted and executed a robust marketing strategy to achieve business goals and drive revenue growth. Built a marketing team from the ground up, allocated resources across campaigns, monitored budget compliance, and led end-to-end campaigns (digital, print, media) including segmentation, testing, tracking, reporting, and optimization. Fostered stakeholder relationships, shaped brand identity, and spearheaded external partnerships and events to support demand generation and market expansion.

Director of Marketing at Nexplay Gaming & Influencer Marketing

March 1, 2023 - December 1, 2023

Designed and implemented comprehensive GTM and marketing strategies for branding, lead generation, and sales conversion. Forecasted marketing budgets and KPIs for digital channels, led SEO/SEM/PPC initiatives, and managed performance analytics with A/B testing to optimize campaigns. Created content and assets for email, campaigns, and brand communications; led rebranding and the launch of new verticals with integrated PR, events, and influencer marketing.

Head of Marketing at Qwote Marketplace Technologies

April 1, 2022 - February 1, 2023

Built the startup’s brand and marketing from the ground up. Developed customer personas, messaging, and omnichannel strategy; established marketing tooling and processes to scale digital capabilities (organic, SEM, SEO; social media; landing pages; website). Led brand launches and campaigns to generate MQLs and drive commercial traction, while coordinating with product, sales, and partnerships. Managed external agencies and cross-brand marketing efforts.

Marketing and Growth Lead at Cortex Technologies Corporation

March 1, 2021 - April 1, 2022

Developed and executed GTM strategies for three B2C brands, including brand positioning, value propositions, target markets, product development alignment, pricing, and channel strategies. Led launch campaigns, monitored campaign effectiveness, and delivered post-campaign analyses. Oversaw brand re-launch, digital activations, website revamp, content creation, and cross-brand marketing initiatives with partner companies.

Freelance Consultant - Content Manager / Strategist at Expedock

January 1, 2021 - February 1, 2021

Wrote copy and designed website blogs, case studies, and press releases; conducted market research and provided project updates. Managed web content using Webflow and supported marketing initiatives for client campaigns.

Global Brand Manager / Marketing Project Manager at Maersk Global Service Centre

December 1, 2017 - March 1, 2021

Supported Latin America with regional marketing activations covering logistics and customs-related services. Created localized customer journeys and automated marketing via Salesforce Marketing Cloud; managed paid and organic social campaigns; wrote briefs for campaigns and ensured SEO optimization. Led both global and regional branding efforts, owned CVI/trademarks, and coordinated with global and regional stakeholders to ensure consistent brand narratives.

Marketing and Sales Lead at Flat Planet

January 1, 2017 - June 1, 2017

Led corporate branding, client acquisition, and development of lead generation initiatives. Managed internal and external marketing assets, ensured branding consistency across channels, and oversaw a small On-Demand team. Directed digital and social media campaigns, analyzed performance metrics, and served as primary liaison between clients and the marketing team for project briefs and deliverables.

Regional (APAC) Communications Specialist at Citibank

July 1, 2015 - January 1, 2017

Ensured Citi branding consistency across CRS communications, developed standard templates, and served as the main point of contact for communications requirements in APAC. Delivered regional communications plans, wrote and circulated publications, supported Citi Works initiatives, and managed intranet/extranet platforms to improve information sharing and engagement.

Business Development Officer at Philippine Realty & Holdings Corporation (PRHC)

December 1, 2014 - May 1, 2015

Performed market research to identify industry trends and competitive dynamics. Supported marketing and sales presentations for real estate and investment projects and contributed to company publications with market insights and content.

Membership Officer at European Chamber of Commerce of the Philippines (ECCP)

May 1, 2013 - August 1, 2014

Led membership acquisition and retention efforts, drove marketing and PR activities, and organized events to generate business opportunities for members. Coordinated communications and marketing collateral, and represented the chamber at events to foster networking and engagement.

Industry Development Specialist at Semiconductor & Electronics Industries in the Philippines, Inc. (SEIPI)

November 1, 2011 - February 1, 2013

Conceptualized and implemented programs for industry events, collaborated with networking committees, conducted market research, and produced publications. Managed internal/external communications and delivered content for member engagement and advocacy projects.